Guest guest Posted August 23, 2000 Report Share Posted August 23, 2000 are numerous. I shall detail a few here.<br>1. advertising affects editorial content. This is true in every commercial magazine - this is how they make money. A mag gears its stories and themes to please the advertisers so that they keep advertising with them. They also seek to create advertising friendly content to lure in bigger and bigger advertisers. This is why Yoga Journal sounds wishier and washier on every subject. eg. Instead of acknowldeging that vegetarinaism is and always has been part of the yoga path, they give a few pros then a few cons and then say make up your own mind. Alas what was the point of wasting the typeface. Many articles follow this prescription.<br>2. Yoga Journal seeks to attract an ever growing reader base. That means they want to show that yoga has a wide appeal and can be practiced in tennis clothes or a baseball uniform. Too, that it is for golfers and fashionistas. Yogas appeal is not that is can be adapted every issue for a new test marketing group - its appeal is that if you practice a prescribed method under a true teacher, it will change your life - in spurts, bouts, with pain and joy over the period of your lifetime.<br>3. Yoga Journal is an Iyengar biased magazine. Save when Richard Freeman wrote the asana column (and even then to a certain extent), Yoga Journal uses the new fangled techniques and so called alignment of Mr. ("I made up the asanas") Iyengar.Certainly after reading last years interview with Mr. Iyengar in their own mag, YJ had reason enough to chuck this so called master's selfish, anti-traditional approach. Why is the Iyengar method a detraction? Because it is not inherent to the ashtanga system and actually opposes it (keep in mind this is an ashtanga message board)Thus it can lead the unsuspecting student away from the ashtanga practice, create injuries and (much worse) place the focus of the mind away from the breath and gaze and toward an obsession with external form (ie. heel skins and puffed kidneys). Also it could send the student to purcahsing and then parading about in goofy, puckered panty - shorts.<br>4.Yoga Journal does not take a deep or profound interest in yoga, they are too busy mainstreaming it for their own readership growth and thus monetary gain. Yoga Journal consistently passes up opportunites for in-depth articles on great yogis of past and present, true yoga philosphies and pursuits (it ain't all watered down Sankacharya's advaita in India) and instead highlights the surfacely hip and humdrum. <br><br>Missy Pinky says - cancel your subscriptions, or take some time off writing on this board to write some letters to its dollar signed twinkly eyed editors and ask them for some real yoga content. Quote Link to comment Share on other sites More sharing options...
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