Mediateck to release animated film on Acharya Ramanuja

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Mediateck to release animated film on Acharya Ramanuja

 

Bangalore based animation studio Mediateck which originally began with animation

training in 97 and has since 2001 moved on to production, is all set for a

February end release a 90 minute flash animated film on Acharya Ramanuja, the

main propounder of the vishishta advaita philosophy.

 

Speaking to Animation 'xpress, Mediateck MD Balakrishna M R remarked,"It has

been the most challenging project for us in terms of gathering information and

collecting references. Each community has its own sentiments and sensitibilities

and its a challenge portraying the culture as true to real as possible"

 

"All the music is originally composed and we use the best of voice talent from

the South Indian Film & TV Industry. For the Hindi dub we prefer Delhi and work

with AIR artists"

 

This will be the seventh religious title release in the span of four years from

the studio, the earlier ones include Raghavendra Swamy, VadiRaja Divya

Darshanam, Purandara Dasa, Sri Basaveshwara, Srinivas Kalyanam and Ramayana. Two

of these titles are published by Mediateck itself while the rest are for 3rd

party publishers.

 

"Traditional publishers can never match the kind of budgets that Temple Trusts

and Devotees allocate for creating content" said Balakrishna.

 

The studio has a very interesting approach to production of animated content

wherein it actually produces plays with theatre artistes and then uses that

footage as refernce material. The characters are not exaggerated or caricatured

but look like divine characters bearing more sembalance to portraits.

 

 

"To get the performance and ethos right we make it a practice to produce live

plays based on the important sequences from the story, directed by Scholars on

the subject and enacted out by proffesionals theatre actors. This enactment is

recorded live and and used as reference guide by our artist to improve the

performance of the animated characters"

 

 

Talking about volumes Balakrishna commented,"We are distributing only two of the

titlesand haven't really been active in marketing, as our business model is

based more on the assignments from the temples. Besides this is a very niche

market"

 

Close to 25 artists worked for around seven months (Pre pro, production and

post) to create Acharaya Ramanuja.The film subject matter has been reseqarched

by Dr N S Ananthrangachar, voice by eminent Kannada TV artist Ravindranath,

vocals by M S Sheela and S Shankar,and music by S Krishnamooorthy.

 

"Vision is to convey cultural themes to the younger generation Recreation,

entertainment as well as moral education. Turnover wise we would like to touch

Rs50 crore in five years and about 150 artists.We are looking for partners with

a like minded approach to the business" he concluded.

 

- Anand Gurnani