Guest guest Posted February 21, 2003 Report Share Posted February 21, 2003 Krishnas have beef with meat ad' http://onenews.nzoom.com/onenews_detail/0,1227,169963-1-7,00.html RELATED VIDEO (01:43) (footage at the Hare Krishna temple in Auckland NZ and interview with Jaya Sila dasa) New Zealand Hare Krishna devotees are demanding a television advertisement for meat be taken off the air because they say it ridicules their religion. They have made a formal complaint over the NZ Beef and Lamb Marketing Bureau advertisement, which features a group of butchers dancing, singing and chanting along a street. The Hare Krishnas argue it is a clear imitation of their chants. "Chanting is traditionally taken to public on the street and it is a serious activity not to be ridiculed," says Hare Krishna spokesperson Jaya Shila. As vegetarians, the association with meat has angered them even more. "The unnecessary killing of animals is against our basic belief," Shila says. But NZ Beef and Lamb says the Krishnas will just have to get used to the campaign. "The concept is butchers are jolly, happy characters, they're extroverted and here's a shot of them dancing down the street singing the benefits of red meat," says spokesman Rod Slater. "It's as simple as that. "We're not pulling the ads, they're not meant to be offensive... there's more in the series to come and we can't wait for that to happen." The Hare Krishnas have contacted lawyers and complained to the Advertising Standards Authority. They will consider whether the advertisement causes serious or widespread offence, a decision that will take about a month. Published on Feb 20, 2003 --------------------------- NOTE: and now the ad' is in Australia too. Visit our page www.hknet.org.nz/vege-NZbeef-mock.html Send your letter of complaint after seeing the page. Quote Link to comment Share on other sites More sharing options...
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