[Hindu Unity] TV NZ shows beef ad ridiculing Hare Krishnas

[Guest guest]

Krishnas have beef with meat ad'

http://onenews.nzoom.com/onenews_detail/0,1227,169963-1-7,00.html

RELATED VIDEO

(01:43) (footage at the Hare Krishna temple in

Auckland NZ and interview with Jaya Sila dasa)

New Zealand Hare Krishna devotees are demanding a television

advertisement for meat be taken off the air because they say it ridicules

their religion.

They have made a formal complaint over the NZ Beef and Lamb Marketing

Bureau advertisement, which features a group of butchers dancing, singing

and chanting along a street.

The Hare Krishnas argue it is a clear imitation of their chants.

"Chanting is traditionally taken to public on the street and it is a

serious activity not to be ridiculed," says Hare Krishna

spokesperson Jaya Shila.

As vegetarians, the association with meat has angered them even more.

"The unnecessary killing of animals is against our basic

belief," Shila says.

But NZ Beef and Lamb says the Krishnas will just have to get used to the

campaign.

"The concept is butchers are jolly, happy characters, they're

extroverted and here's a shot of them dancing down the street singing the

benefits of red meat," says spokesman Rod Slater.

"It's as simple as that.

"We're not pulling the ads, they're not meant to be offensive...

there's more in the series to come and we can't wait for that to

happen."

The Hare Krishnas have contacted lawyers and complained to the

Advertising Standards Authority.

They will consider whether the advertisement causes serious or widespread

offence, a decision that will take about a month.

Published on Feb 20, 2003

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NOTE: and now the ad' is in Australia too.

Visit our page

www.hknet.org.nz/vege-NZbeef-mock.html

Send your letter of complaint after seeing the page.