hindi news channels sensationalise-EXCHANGE4MEDIA.COM

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Hindi news channels “sensationalize news”: CMS study August 25,

03exchange4media News Service

Centre for Media Studies’ new study focuses on the content of five Hindi

news channels in India. It tracks and analyzes the content of these news

channels and compares them on parameters like the number of fresh stories, the

coverage of news, prioritization of news, importance given to different news

categories, among others. “We are looking at the changes in content.

Earlier, news was synonymous with politics, does that still hold? News used to

be Delhi centric, how far has its coverage broadened? It used to be more

optimistic in nature, what is the trend now? What kind of importance is being

given to genres like sports news,” says Naveen Surapaneni, Director,

Centre for Media Studies. Highlighting some top-line findings of the study, he

says, “Looking at the results, we can say that the news channels could

have prepared 20% of the programming in the last three weeks well in advance.

In term of extent of coverage, news channels have broadened coverage but only

to the extent of major metros. Majority of news channels are not looking at

covering news beyond metros. Also, the findings reveal that they are

sensationalizing news far more.” Targeted at media analysts, researchers

as well as news channels, the syndicated study records and analyzes the

quality, quantity and the focus of the different news channels. It tracks the

news channels based on a set of variables, which have been determined by the

research staff of CMS India. Set up in year 1991, CMS India is an independent,

multi-disciplinary, research and development organization.

 

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