Sudarshan TV to launch 8/15/05

[Guest guest]

A channel with social concern

Sudarshan TV to launch telecast from August 15

P.K.

 

Sudarshan TV which will be very different in its editorial contents

is slated for launch on August 15. "At the time when a large number

of people want to throw away their TV set calling it an `idiot box',

we feel that this effective medium of communication can be used for

spreading a constructive and patriotic message among our countrymen.

Everyone should feel that this is my own country and that he too has

a responsibility to it," said Shri Suresh Khanderao Chavhanke,

chairman of the channel, when talking to mediapersons in New Delhi

11.

 

Shri Chavhanke claimed that his channel would neither telecast any

vulgar advertisement or programme nor accept any assistance from the

brand owners. "At a time when it has become a trend to show obscene

scenes in almost all advertisements, we have requested the

advertisers to prepare different kinds of advertisement materials to

project their social obligations and not merely think about the

commercial benefits. It is good that 12 leading business

establishments of the country have agreed to prepare their

advertisements to depict the message we desire," he added.

 

According to Shri Chavhanke, the Sudarshan TV would project Indian

culture and ancient history of the nation alongwith news, hot-talk

shows and patriotic programmes. "The motive of the channel is to

disseminate the message of humanity and create social awareness and

patriotic spirit among the common masses and a zeal for the nation.

In the interest of the nation, we would project the proper image of

our heritage and culture. We would try to enlighten the people on the

spirit of self-sacrifice and work towards the well-being of the

society," he said. (P.K.)