Kerala based Amrita TV channel goes live (blessed by Ammachi)

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Indiantelevision.com's Breaking News

 

Infotainment channel Amrita TV on the anvil

 

Indiantelevision.com Team

 

(6 May 2004 5:00 pm)

 

NEW DELHI: It's going live with the help of some technology and a few

divine blessings.

 

Kerala-based Amrita TV, a new infotainment channel to be launched

soon, has signed a deal to buy Beehive Systems's digital

newsgathering solutions called vid'linkä and vid'linkMOBILEä for live

broadcast of their cultural and news-based programmes.

 

 

Established with blessings of Mata Amritanandamayi Devi, the channel

that focusses on Indian culture and values, will go on air shortly,

using Beehive Systems's products.

 

According to a Beehive release, the vid'link newsgathering solution

will link Amrita TV's main studio in Thiruvanthapuram to other

locations like Calicut, Cochin and Delhi.

 

The system will enable the channel to send live as well as to store

and forward video clips from other bureaus over leased line networks,

says the release.

 

The laptop-based mobile newsgathering equipment, vid'link mobileT

will be deployed at remote locations for store and forward video

transfer over non-conventional media like ISDN and dial up internet

connections. The advanced codec used in vid'link mobileT compresses

the video almost 70 per cent more efficiently than other compression

standards without compromising on the quality, says the release. The

cost of transferring the video from remote locations is extremely low

compared to traditional mediums like VSAT, leased lines, claims the

release.

 

Elaborating on how Beehive's broadcast solutions will benefit the

channel, C&NP executive director Suresh Narayanan said, "vid'link

will help our remote bureaus transmit critical videos real-time at

low bandwidth. The value addition is - it also gives the option

of 'Store and Forward' in the same box. The laptop-based

vid'linkMobile empowers our widely spread reporters to send their

packaged stories back to the central studio at significantly low cost

and without having to travel with bulky equipments."

 

According to Beehive Systems vice-president, business development

Ajay Pal Singh, "We believe Amrita TV's quality content will be

perfectly backed up by Beehive's cutting edge digital solutions."