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To GeorgeSon on Amma in the press

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GeorgeSon wrote:

 

Why does the media keep fixating on Amma's hugs? I understand the secular

nature of American media. It is also understandable that without the "hug"

angle Amma would be a non-story to the commercial media.

 

 

 

Dear GeorgeSon ~ ah, well, having been in the business of pr in my former

life when I was still able to work, what the media is always looking for is

something that makes a person or situation unique. Amma's darshan is certainly

that.

 

What I have read, despite the term, "hugging saint," has seemed respectful

and has also usually spoken of the impossibly long hours that Amma gives this

hugging. To any person, this would convey something different, beyond the

usual. I think people are hungry for Love. The media is not ignorant ~ Amma is

the very embodiment of love, and, writing for the usual 8th grade (now I'm told

5th grade) education level, hugging is something everyone can understand as

an expression of Love.

 

So I feel no sense of disrespect or negating of Amma or Her importance in

these articles. In fact, they make Her accessible to more people in the very way

that would be most likely to attract them, e.g., Love via the hugging. I am

so thankful Amma is the "hugging saint," for where would I be without those

wonderful hugs. She not only imparts Love, but She imparts much more,

depending on the need of the person. (Of course, I realize this idea is a bit

too

complex for the regular media, but I find no sense of distaste in it being left

out.)

 

Amma reaches hundreds or thousands of people in the cities where She tours

here in America. Through the media, that reach is extended thousand fold or

more. Jai Ma ~ Linda

 

 

 

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It seems that Amma's own publications (e.g., "Embracing the World) refer to her

as "the

Hugging Saint." While it's easy to see why those of us who see Amma as sooo much

more

than that find this reductionist and/or grating, this may be a conscious

decision on the

part of Amma and Her publicist, because it's something concrete -- a "hook" for

the media

and the public that makes Her unique and interesting and more "worthy" of their

attention.

 

Just a thought,

Iswari

 

Ammachi, nierika@a... wrote:

>

> GeorgeSon wrote:

>

> Why does the media keep fixating on Amma's hugs? I understand the secular

> nature of American media. It is also understandable that without the "hug"

> angle Amma would be a non-story to the commercial media.

>

>

>

> Dear GeorgeSon ~ ah, well, having been in the business of pr in my former

> life when I was still able to work, what the media is always looking for is

> something that makes a person or situation unique. Amma's darshan is certainly

> that.

>

> What I have read, despite the term, "hugging saint," has seemed respectful

> and has also usually spoken of the impossibly long hours that Amma gives this

> hugging. To any person, this would convey something different, beyond the

> usual. I think people are hungry for Love. The media is not ignorant ~ Amma

is

> the very embodiment of love, and, writing for the usual 8th grade (now I'm

told

> 5th grade) education level, hugging is something everyone can understand as

> an expression of Love.

>

> So I feel no sense of disrespect or negating of Amma or Her importance in

> these articles. In fact, they make Her accessible to more people in the very

way

> that would be most likely to attract them, e.g., Love via the hugging. I am

> so thankful Amma is the "hugging saint," for where would I be without those

> wonderful hugs. She not only imparts Love, but She imparts much more,

> depending on the need of the person. (Of course, I realize this idea is a bit

too

> complex for the regular media, but I find no sense of distaste in it being

left

> out.)

>

> Amma reaches hundreds or thousands of people in the cities where She tours

> here in America. Through the media, that reach is extended thousand fold or

> more. Jai Ma ~ Linda

>

>

>

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Ammachi, "ammasiswari" <ammasiswari>

wrote:

> It seems that Amma's own publications (e.g., "Embracing the World)

refer to her as "the

> Hugging Saint." While it's easy to see why those of us who see Amma

as sooo much more

> than that find this reductionist and/or grating, this may be a

conscious decision on the

> part of Amma and Her publicist, because it's something concrete --

a "hook" for the media

> and the public that makes Her unique and interesting and

more "worthy" of their attention.

>

> Just a thought,

> Iswari

>

> Ammachi, nierika@a... wrote:

> >

> > GeorgeSon wrote:

> >

> > Why does the media keep fixating on Amma's hugs? I understand

the secular

> > nature of American media. It is also understandable that

without the "hug"

> > angle Amma would be a non-story to the commercial media.

> >

> >

> >

> > Dear GeorgeSon ~ ah, well, having been in the business of pr in

my former

> > life when I was still able to work, what the media is always

looking for is

> > something that makes a person or situation unique. Amma's darshan

is certainly

> > that.

> >

> > What I have read, despite the term, "hugging saint," has seemed

respectful

> > and has also usually spoken of the impossibly long hours that

Amma gives this

> > hugging. To any person, this would convey something different,

beyond the

> > usual. I think people are hungry for Love. The media is not

ignorant ~ Amma is

> > the very embodiment of love, and, writing for the usual 8th

grade (now I'm told

> > 5th grade) education level, hugging is something everyone can

understand as

> > an expression of Love.

> >

> > So I feel no sense of disrespect or negating of Amma or Her

importance in

> > these articles. In fact, they make Her accessible to more people

in the very way

> > that would be most likely to attract them, e.g., Love via the

hugging. I am

> > so thankful Amma is the "hugging saint," for where would I be

without those

> > wonderful hugs. She not only imparts Love, but She imparts much

more,

> > depending on the need of the person. (Of course, I realize this

idea is a bit too

> > complex for the regular media, but I find no sense of distaste

in it being left

> > out.)

> >

> > Amma reaches hundreds or thousands of people in the cities where

She tours

> > here in America. Through the media, that reach is extended

thousand fold or

> > more. Jai Ma ~ Linda

> >

> >

> >

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