Guest guest Posted May 25, 2005 Report Share Posted May 25, 2005 "We have all been taught by a consumerist society that the more we consume the happier we will be. In our organisation and throughout my work, I have tried to explain to people that our ego is an ego that the society has given us. The self-concept that we all have is not our original self-concept. We have never cared to look within to see who we are. Our self-concept has been given to us by a marketing man; and from his view, he is right in doing that. The more he can confuse and segment us and differentiate, the more he will sell. But why do we have to suffer? It is right for him, but in the process we have lost our freedom and choice in this madness." ---Ashoke Maitra, Director (Corporate) Human Resources, Director, Bennett, Coleman & Co., Ltd (Times of India Group), Mumbai, India. © Global Dharma Center 2004 http://www.globaldharma.org Quote Link to comment Share on other sites More sharing options...
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