Purity is the force

[Guest guest]

Our process is to show Krishna Consciousness as it is, not as others want to

see it. By showing KC in this way, you are making the thing less important.

It is not that we should change to accommodate the public, but that we

should change the public to accommodate us.... If we simply present Krishna

Consciousness in a serious and attractive way, without need to resort to

fashionable slogans or tricks, that is sufficient. Our unique asset is our

purity. No one any where can match it. That will be noticed eventually and

appreciated, as long as we do not diminish or neglect the highest standard

of purity in performing our routine work, not that we require to display or

announce ourselves in very clever ways to get attention. No, our pure

standard is enough. Let us stand on that basis.

 

>>> Ref. VedaBase => Letter to: Yogesvara -- Bombay 28 December, 1971