Guest guest Posted February 27, 2005 Report Share Posted February 27, 2005 Bhaktivedanta Leadership Newsletter The Meaning of Business Regarding the society's leaders emphasizing business, you should understand what is the meaning of business. Business means to help the preaching. Preaching needs financial help, otherwise, we have no need for business. So far as I understand, our book business is sufficient to support or movement. I do not want the preaching to be at the expense of managing. Manager must also be a preacher otherwise who will want to follow him? (Letter to Tamala Krsna, Vrindavan, 13 August 1974) Editor's Note First class ISKCON leader must have these two skills: preaching and managing. For preaching, he needs skills like communication, building trust, and presenting Krsna consciousness in a way that people can understand it and be attracted. For managing, he needs to be practical and efficiently use time, money and energy in Krsna's service, to make the best out of what he has. When he preaches sincerely, based on scriptures and his own realisation, he touches people's hearts and they come forward to offer service and resources. Thus his preaching facilitates management. And his management of resources is focused on faciliting various preaching activities. We welcome your views on BLC (AT) pamho (DOT) net Quote Link to comment Share on other sites More sharing options...
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