non different from Krishna

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>From Padma Purana

 

nama cintamanih krishnas

caitanya-rasa-vigrahah

purnah suddho nitya-mukto

'bhinnatvan nama-naminoh

 

"The holy name of Krishna is transcendentally blissful. It bestows all

spiritual benedictions, for it is Krishna Himself, the reservoir of all

pleasure. Krishna's name is complete, and it is the form of all

transcendental mellows. It is not a material name under any condition, and

it is no less powerful than Krishna Himself. Since Krishna's name is not

contaminated by the material qualities, there is no question of its being

involved with maya [illusion]. Krishna's name is always liberated and

spiritual; it is never conditioned by the laws of material nature. This is

because the name of Krishna and Krishna Himself are identical."