Paid BBT Service Position, Kindly Spread the Word

[Guest guest]

BBT Special Projects

 

 

January 16, 2006

 

Dear Maharajas, Prabhus, Friends,

 

Please accept my humble obeisances. All glories to Srila Prabhupada.

 

BBT Special Projects has a full-time position available for a Marketing

Coordinator. All the details about the position, including location and

salary are included below.

 

Do you know of a friend, disciple or congregational member that may be

interested or qualified? Will you send them this information?

 

Would you kindly email this request to the people in your address list so we

can spread the news far and wide?

 

Finding someone with marketing credentials is not easy and yet the service

we are trying to render is crucial to the BBT and ISKCON.

 

Please spread the word about this paid service opportunity so the project

has the best opportunity for success.

 

Thank you.

 

Your servant,

Pranada dasi

BBT Special Projects

 

Marketing Coordinator

January 16, 2006

 

Background for the Position:

 

BBT International formed BBT Special Projects (SPD) to develop a marketing

department that will develop strategies for BBT's new- and back-list into

traditional and nontraditional trade markets.

 

* * * *

 

Our strategy:

 

To provide people easy access to comprehensive knowledge of pure Bhakti yoga

through books, music and other media. Through every avenue we can identify,

to help people increase their faith and practically apply true and pure

Bhakti principles in their lives-especially chanting Hare Krishna--and

develop a lifetime relationship with Srila Prabhupada's books.

 

Current marketing strategies include:

 

Market entry-level books on Krishna consciousness that are packaged to speak

meaningfully and rationally to the target audience. The books will be

relatable and relevant. Use the Bhakti Campaign concept unless market

research provides other, more compelling, marketing strategies for

publications.

 

Market books of the Gosvamis and acharyas in our line to the Vaishnava

market and academia.

 

Develop continuancy programs for people to practice Bhakti in their homes.

Make materials available for this purpose. Establish online reading groups

and seminars.

 

Publish devotional music that has broad appeal to support the devotional

service of people interested in Bhakti yoga, and attract those who may not

practice Bhakti but are interested in mantras.

 

Research other notions viable and important to BBT's main customer: ISKCON,

including market research and analysis of established churches.

 

Some long-term goals (examples):

 

To establish a national speaking circuit for authors, develop local Bhakti

groups, national seminars, and retreat centers to provide a facility to

learn, share, and personally experience the transformational power of pure

Bhakti yoga.

 

******

 

Job Responsibilities

 

Primary responsibilities include developing and managing a portfolio of

product (and services) marketing programs driven by research data that

create brand awareness and generate contacts for BBT using traditional and

nontraditional marketing strategies, as well as web marketing strategies.

 

This position drives the market research department, comprised of

volunteers, and such research provides support for multiple objectives. The

Coordinator will insure that the following objectives (and others developed

through strategic planning) are realized:

 

Objective 1. Identify target audience for Bhakti books, music and other

products.

 

Objective 2. Learn the language of our target market and write in that

language.

 

Objective 3. Identify our distribution opportunities for books. Provide

books for ISKCON's use for book distribution, identify the entire universe

of trade options and trade alternatives.

 

Objective 4. Develop affiliate relationships with key groups and people, and

do collaborative efforts with them.

 

Objective 5. Develop a working knowledge of how book and music publishers

market their products. Identify suitable channels.

 

Objective 6. Develop full communication channels inside BBT and ISKCON and

to the world.

 

Objective 7. Promote books and music.

 

The Marketing Manager will also:

 

" Build a reference library.

 

" Increase personal proficiency by studying marketing through books,

online seminars, and educational materials. Education should be ongoing.

 

" Cultivate volunteers to assist in the Marketing Effort.

 

" Enthusiastically present Bhakti and the Bhakti campaign to everyone

we contact. Develop PR to accomplish this.

 

" Maintain expenses within the Marketing budget.

 

 

This position reports directly to the BBT Special Project's Managers Gopal

Bhatta dasa and Pranada dasi.

 

*********

 

Requirements

 

Candidates will:

 

" Have professional marketing education and/or experience.

 

" Excel in written and verbal communication, have an ability to

network inside and outside ISKCON and the BBT.

 

" Be fast learners.

 

" Have an ability to plan and execute events and tradeshows.

 

" Be hardworking and ambitious.

 

" Be devotionally oriented.

 

" Build teams and possess people skills.

 

" Be energetic, self-motivated.

 

" Capable of project execution and management, ability to balance

multiple and diverse projects.

 

" Have strong sales abilities.

 

The position is located in Alachua, Florida, USA.

 

*******

 

Compensation

 

BBT stipend model: $1,500/month. Candidate's qualifications will be

considered.

 

********

 

To Apply

 

Respond with cover letter, resume, references and a one paragraph essay why

you should be chosen for the position to: Pranada dasi at pranada (AT) alltel (DOT) net

or pranada (AT) pamho (DOT) net.

 

 

We thank all applicants in advance for their interest; however, only those

applicants who are being considered for an interview will be contacted.