ITV being cheated on

[Guest guest]

One of the problems in this is the Archives itself. The Archives is too slow

and too expensive in marketing things. Mp3 and wave format have been out for

along time but the archives is procastinating and in the mean time loosing

out. Plus the prices they charge are really out of touch with the reality of

the income of the targeted market they have.

 

ys

Bhima das

[Guest guest]

> One of the problems in this is the Archives itself. The Archives is too

> slow and too expensive in marketing things. Mp3 and wave format have been

> out for along time but the archives is procastinating and in the mean time

> loosing out. Plus the prices they charge are really out of touch with the

> reality of the income of the targeted market they have.

 

I tend to agree with this. In our yatra, there are only a few people who

could afford the Archives prices. The rest, who number hundreds, cannot

afford them and so they are unable to buy Srila Prabhupada's lecture tapes

and video tapes. I have hardly met anyone anywhere, except myself, who has

a collection of originals.

 

If the tapes were sold and actual copying costs (and distribution charges)

plus a reasonable margin, then, perhaps, a large number of devotees could

afford to buy. The nectar would get distributed much more, and the volume

could make up for the reduction in margin.

 

In the case of audio, the Archives may have to bow down to the inevitable

and distribute at low cost in MP3 format on CD or over the Internet.

 

Right now, it seems all parties are suffering - the Archives does not make

enough money, and scores or hundreds of devotees worldwide are incurring bad

karma by buying pirated material.