Guest guest Posted November 21, 2000 Report Share Posted November 21, 2000 Question: Do you know why there's no more cannibals? >From "The hidden persuaders" (What's behind commercials and publicity, and how the hired psychologists sometimes goof off about guessing the motivations and reactions of the public): "A washing-machine maker (Bendix) got itself into a distressing state of misunderstanding with prospects by showing its Duomatic washing and drying the family's clothes while the family snoozed. The ad agency conceived this theme ("Your family wash all washed and dried while the family and you are sleeping") had decided the picture would be more of an eye stopper if all five members of the family were shown in one bed. That was the graphic sight that greeted viewers of the ad. The viewers, instead of being impressed by the wonders of a washer that would serve a family in such a way, were indignant, and several dozen even went to the trouble of writing the company a hot letter. The gist of their complaint, according to the Advertising Age was that these people had "spread themselves so grandly to buy a Bendix Duomatic when they can't afford to buy enough beds to go around!" Answer to the above question: Because we just ate the last ones! Quote Link to comment Share on other sites More sharing options...
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