Sri Rama Navami Fastin

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Here is a logical reason for feasting in the afternoon:

 

In the Gaudiya math panjika there is a sanskrt quote from a purana saying

that Rama was born at noon. Therefore it is appropriate to celebrate the

abhiseka at that time, as we do for Krsna at midnight and Gauranga

mahaprabhu at sunset. The Gaudiya Mathas theoretically fast all day on all

avatara appearance days (they can take fruits etc without breaking the fast,

as we do on Gauri Purnima, after the appearance time in the evening) and

break the fast with grains the next day. Since we do not observe the full

fast except for Gaur purnima and Janmastami, after the abhiseka it would be

appropriate to serve the (grain) feast. If you observing full fast, then you

can take fruits etc after the abhiseka.