Protection Farms

[Guest guest]

> >

> > I obviously have hit a raw nerve, though I new I

> > would, which is causing violent reactions from some,

> > excuberance for Happy Cow products from others, and

> > from others, like yourself, an understanding that

> > compromise is necessary - 'cause at the end of the day

> > a demon like myself is going to do this, whether

> > devotees like it or not, so it's better to get on

> > board.

> >

>

> Did you notice the letter about the 6 oxen being dumped by yet another

> failed commercial attempt? That is your future if you don't start

> putting more weight behind objective reality than the fantasy that you

> are the most brilliant agricultural theoratician on the planet who will

> be able to do what no one else has done, what there is no example of,

> and of which even you yourself are unable to generate a model for.

 

 

A business model for this would have to start with:

 

Mortgage free land placed in a trust in which the cows are the beneficiaries

and with trustees who are not proprietors of the business. The trust would

contract with the business to manage the farm on certain principles and take

the profit, less 25% which would go back into the trust. The trust would

keep this fund in an endowment to guarantee the protection of the cows by

hiring cow herds in the future if the business fails.

 

IN no case, should the protection of the cows be at risk in the business

model.

 

The main thing here is market research. Mark is postulating a niche market

for "Happy COw" milk and milk products. I happen to agree that there could

be a good market here. However, I don't believe there is enough profit in

this to bring the returns on investment that venture capitalists look for,

especially when the initial investment in the cow trust is irrecoverable.

 

Therefore, I can't see it working as a regular commercial model. THere has

to be some initial donation to form the trust and secure the land and future

of the cows. THat is the ksatriyas role as I see it. Then the vaisyas can

try to generate surplus milk and make profits.

 

Your servant,

Pancaratna das