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Spiritual Leadership and the ENRON Debacle

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Just read an article by Steven Rosen (Satyaraja dasa) and need some help for better understanding. He says he wrote a book about Bhakti Tirtha Swami's contribution on spiritual leadership and:

 

Ken Shelton, editor of the professional journal Executive Excellence, said, "his work on leadership sets a new standard, expressly because it explores the spiritual dimension in ways that popular gurus like Stephen R. Covey, Kevin Cashman, and Ken Blanchard have not done."

(source: dandavats.com)

 

Question: What are those "popular gurus" like Stephen R. Covey, Kevin Cashman and Ken Blanchard?

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