pandora Posted February 12, 2009 Report Share Posted February 12, 2009 India makes cola from cow urine To millions of devout Hindus, it's the real thing: a cola made from the urine of India's sacred cows. By Dean Nelson in New Delhi Last Updated: 3:53PM GMT 11 Feb 2009 Hindus worship cows for their life-sustaining dairy products Photo: GETTY The Rashtriya Swayamsevak Sangh, India's leading Hindu cultural group, has developed Gau Jal or Cow Water, at its research centre in the Indian holy city of Haridwar on the River Ganges, and hopes it will be marketed as a 'healthy' alternative to Coke and Pepsi. Hindus worship cows for their life-sustaining dairy products, but many also consume bovine urine and faeces in drinks and spice mixes for their "health-giving" properties. In some Indian states, cow dung and urine are sold in regular dairy shops alongside milk and yogurt, and "ayurvedic" Indian health food companies make porridge, toothpaste and tonic drinks which claim to cure ailments ranging from liver complaints to diabetes and cancer. The urine is also believed to have disinfectant properties while the dung is used in many Indian village huts as a clean and antiseptic flooring. Now, the RSS's Cow Protection Department has invented a new urine-based soft drink it hopes will promote its health-giving properties to a wider market. "We refer to gau ark (cow urine) as gau jal (cow water) as it has immense potential to cure various diseases. We have developed a soft drink formula with gau jal as the base and it has been sent to a laboratory at Lucknow for testing," said director Om Prakash. His team is now focusing on packaging, marketing, and of course preservation to stop its curative drink from going whiffy in the summer heat. "It will be a revolution of sorts. The acceptance of cow urine as a potent medicine is increasing day by day and once it comes as a cold drink, its demand will definitely increase. It will prove and justify the high stature accorded to a cow in Indian culture." he added. http://www.telegraph.co.uk/news/news...cow-urine.html Quote Link to comment Share on other sites More sharing options...
theist Posted February 12, 2009 Report Share Posted February 12, 2009 I predict a very limited to non-existent export market beyond India's borders. Quote Link to comment Share on other sites More sharing options...
Soma Juice Posted February 12, 2009 Report Share Posted February 12, 2009 But can urine taste good? im willing to give it a try if they make this drink haha! i hope it is going to be the bomb on the market. Quote Link to comment Share on other sites More sharing options...
Amlesh Posted February 13, 2009 Report Share Posted February 13, 2009 I predict a very limited to non-existent export market beyond India's borders. hahahaha.. True. But it won't be surprising to see 2 or 3 bottles flying to Mauritius monthly. Quote Link to comment Share on other sites More sharing options...
theist Posted February 13, 2009 Report Share Posted February 13, 2009 hahahaha.. True.But it won't be surprising to see 2 or 3 bottles flying to Mauritius monthly. Quite right, and another one to Fiji. This urine soft drink was already the butt of jokes from Jay Leno last night. Quote Link to comment Share on other sites More sharing options...
chandu_69 Posted May 30, 2009 Report Share Posted May 30, 2009 Quite right, and another one to Fiji. This urine soft drink was already the butt of jokes from Jay Leno last night. Not a joke anymore if you read the patent issued both in US and EU. http://www.freepatentsonline.com/6410059.html Quote Link to comment Share on other sites More sharing options...
theist Posted May 31, 2009 Report Share Posted May 31, 2009 Getting a patent and creating a market for the product are two entirely different things as I am sure you will agree. Westerners will gladly eat every disgusting part of the cow but never the urine and feces. Quote Link to comment Share on other sites More sharing options...
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