The reforms --- Reforms in the News Media

[Guest guest]

THE REFORMS I EXPECT IN INDIA-THE NEXT GENERATION- (BOOK ADDL PAGE)

NEED OF THE HOUR FOR CONSTRUCTIVE NEWS IN MEDIA

 

Today I am forced to compose this page as an additional page for the book

which is being written by me in the name of “The Reforms I expect in India – The

Next Generation”. This is just because I saw a news items just now, in one of

the popular local language papers of Hyderabad which has incidentally

highlighted Aswamedhayaagam which is taking place some where in Jaipur in

Rajastan. I really felt for sometime as to why the same local news paper could

not high light the same activity “Sri Aswamedhayaagam” which took place just a

few kilometers from the main office of the paper when I took all pains to

perform the same in the month of December 2005 inviting great rishis. But then,

my agony is that the MEDIA could not make even Local Hyderabadis to know better

about the Yaagam in December 2005 and now an activity which is taking place

somewhere in Jaipur is highlighted in the local language. I appreciate surely

the publication of the news items today since constructive

activities are much needed to be brought to the notice of the public than news

concerning momentary pleasures and cheap incidents which has absolutely no

relevance to constructive path of human life.

 

INTERESTING IT IS- But again, an activity of National Pride – honoring a

scholar in the name of MAHAA KAVI KALIDAAS with Mahaa Kavi Kaalidaas Gnana Ratna

Award, took place in Hyderabad when the Hon ‘ble Home Minister of the AP

Government Shri K Jana Reddy presided over it on my invitation. This should

have been a National Level Event at least after noticing the news when an idol

of Mahaa Kavi Kaalidaas was installed in the Capital of China. I really shed

tears on the day when I read the news of installation of an idol in China and

felt sorry as to why we could not honor Great Poet of this land when neighboring

country preferred doing the same.

 

I am a small man but within my limitation I requested the Hon’ble Home

Minister and a group of persons unanimously selected Shri Pullela Sri Rama

Chandrudu to receive this great honor. The award function took place on 8th

December 2006 in Hyderabad. The entire expenses for the award or for the

function were borne by me personally.

 

I had sent a fax to almost all news papers requesting for publication of the

news as a news item so that there would be a good gathering in appreciation of

the activity. Excepting one or two small news papers, media did not come

forward to publish the news prior to or after the honor to make public know

about the importance of the Award or Great Poet. I had a practical problem to

convince the media about the importance of the event. A few attended who could

be contacted by me personally, but then the public remained unaware of the

program. And a Great Event was concluded with a meager attendance. Is the

Media thought the resultant attendance fair and reasonable – I have to leave

this question for the self analysis of the Media and Media People only. Had the

Hon’ble Home Minister been not present, probably one or two small news papers

which have published this event, might preferred to skip this news and this is

what is going on – don’t we agree?.

 

I really do not understand as to why the MEDIA fail to give weightage to such

events of National Importance. Is it on account that the program arranged by an

Ardhrite? Or is it because it is arranged by an ORDINARY Citizen who has no

political affiliation etc? Or is it for any other reason beyond description on

this paper? A small incident would have been given more importance than

information relating to a constructive activity of National Pride – where are we

and where do we and the Media stands?

.

I have no other option than to leave the answers to the judgment of the

readers. The fact remains – I shed tears and I am shedding tears as to why we

fail to construct a Healthy Nation and a healthier Citizen who remains helpful

in the Nation building activities.

Painfully yours

HARA HARA MAHADEVA DR P V SESHA SAI ASWAMEDHAYAAJI

 

Adyatmika Ratna, Vedanta Visarada, Sri Yaaga Vidya Praveena

Dr P V Sesha Sai Aswamedhayaaji

1-9-52/F/3, MCH No 2859, Road No 19, Ramnagar, HYDERABAD 500020

www.ashwamedhayaagam.org emails shodasisai

Phones 91-40-27661613 (Tele-fax), 65581368 Cell 9440422613

13th March 2007