New Vaishno Devi TV Serial

[Guest guest]

Channel 9X to start devotional programming

with Jai Maa Vaishno Devi

 

Indiantelevision.com

18 April 2008

New Delhi

 

Channel 9X is entering into devotional programming with

the telecast of Jai Maa Vaishno Devi, starting 28 April.

Produced by Dheeraj Kumar's Creative Eye, the show will

be aired Monday to Thursday at 8 pm. [....]

 

" This serial, along with telling the mythological story of

Maa Vaishno Devi, will also put forward the faith with

which people in our country live. It is the marriage of the

story of the Goddess with the Indian society, " said INX

Media founder & CEO Indrani Mukerjea.

 

Creative Eye has produced several mythologies in the past.

" Mythological stories never become outdated. Although it

had been absent in Indian television for some years, it has

come back again with a bang. The progress made in the

animation industry in the last few years and the amount of

time needed for research has made making such serials

much easier for us. It takes less time in making and the

quality of the special effects too has come a long way, " said

Creative Eye founder-promoter Dheeraj Kumar.

 

" Our idea in making this serial was to tell the audience the

story of Maa Vaishno Devi, putting it in the four different

Yugs [ages] namely Satya, Dwapar, Tritya and Kal. Our

storyline is definitely inspired by reality and the stories are

dramatised, so what you will see on the screen may or may

not be 100 per cent true, " admitted Kumar.

 

According to Kumar every four episodes will tell a different

story. The first few weeks will tell the story of the creation

of the Universe and the mythological story about the

Goddess.

 

Kumar was not willing to talk about the exact cost incurred

in production but said: " Since serials like these use a lot of

animation and special effects, it is bound to be costlier to

make than the soaps that you watch on television. Roughly,

I would say a serial like this would cost three times that of

the soaps. "

 

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