Durga puja sold.

[Guest guest]

http://www.telegraphindia.com/1080726/jsp/calcutta/story_9601915.jsp#

 

Durga puja goes corporate

- Mithun to find sponsors for club festival

KINSUK BASU

 

 

Organised marketing of the annual worship of Durga has begun with a

Bengali-owned American company buying the rights to a Calcutta puja

that will have Mithun Chakraborty as its brand ambassador.

 

Every rupee spent on Badamtala Ashar Sangha Puja at Chetla this year

will come from the coffers of Media Morphosis, owned by New York-based

Adris Chakrabarty. The company will market the event to recover its

investment.

 

The company's Indian subsidiary, Mumbai-based Manhattan

Communications, will start a publicity campaign to attract sponsors in

the run-up to the autumn festival. And MLA Fatakeshto Mithun will be

the ticket to more eyeballs. On Friday, the actor turned up for the

first promotional shoot in Mumbai.

 

" This is an effort to marry creativity with commerce on a corporate

platform. Puja in Calcutta showcases wonderful artistic innovations

and we are happy to play a supporting role, " Gautam Majumder, a senior

official of the company, told Metro.

 

" The club has been branding its Puja cheap and we want to scale it

up, " he added.

 

First up would be an SMS contest titled Experience Badamtala with

prizes galore to select a theme for this edition of the south Calcutta

club's Puja.

 

Mridul Pathak, one of the patrons of the Puja, sold the idea of a

tie-up to Chakrabarty during a trip to New York earlier this year.

 

" We tried to impress upon the company that we brought to life some

unique themes and won accolades over the past few years without

spending crores. Last year, we won eight awards, " said Suvajit Sarkar,

the convener of the puja.

 

A team of company officials, led by Chakrabarty, visited Calcutta in

March and held a discussion with the club's members on Dol Jatra. The

deal was signed soon after.

[Guest guest]

This must truly be the Kali Yuga.

 

-

" prainbow61 " <paulie-rainbow

 

Wednesday, August 20, 2008 10:00 PM

Durga puja sold.

 

 

http://www.telegraphindia.com/1080726/jsp/calcutta/story_9601915.jsp#

 

Durga puja goes corporate

- Mithun to find sponsors for club festival

KINSUK BASU

 

 

Organised marketing of the annual worship of Durga has begun with a

Bengali-owned American company buying the rights to a Calcutta puja

that will have Mithun Chakraborty as its brand ambassador.

 

Every rupee spent on Badamtala Ashar Sangha Puja at Chetla this year

will come from the coffers of Media Morphosis, owned by New York-based

Adris Chakrabarty. The company will market the event to recover its

investment.

 

The company's Indian subsidiary, Mumbai-based Manhattan

Communications, will start a publicity campaign to attract sponsors in

the run-up to the autumn festival. And MLA Fatakeshto Mithun will be

the ticket to more eyeballs. On Friday, the actor turned up for the

first promotional shoot in Mumbai.

 

" This is an effort to marry creativity with commerce on a corporate

platform. Puja in Calcutta showcases wonderful artistic innovations

and we are happy to play a supporting role, " Gautam Majumder, a senior

official of the company, told Metro.

 

" The club has been branding its Puja cheap and we want to scale it

up, " he added.

 

First up would be an SMS contest titled Experience Badamtala with

prizes galore to select a theme for this edition of the south Calcutta

club's Puja.

 

Mridul Pathak, one of the patrons of the Puja, sold the idea of a

tie-up to Chakrabarty during a trip to New York earlier this year.

 

" We tried to impress upon the company that we brought to life some

unique themes and won accolades over the past few years without

spending crores. Last year, we won eight awards, " said Suvajit Sarkar,

the convener of the puja.

 

A team of company officials, led by Chakrabarty, visited Calcutta in

March and held a discussion with the club's members on Dol Jatra. The

deal was signed soon after.