Guest guest Posted August 20, 1999 Report Share Posted August 20, 1999 Dear Krishnabhaktas, Akhila Bhaarata Madhva Mahaa Mandala has recently started an English journal titled Tattvavaada with the blessings of Shri Vidyamaanya Tirtha Swamiji of Palimaru Matha and Shri Vishwesha Tirtha Swamiji of Pejawara Matha. The first issue has been recently released in India. The journal contains a variety of articles for beginners as well as for more advanced readers. It contains interesting articles, subhasitas and short stories. Messages from Shri Vishwesha Tirtha Swamiji and Shri Vidyaamanya Tirtha Swamiji are also included. Some of the articles in the first issue are: * Essentials of Indian Philosophy - D. Nagaraja Rao * The concept of Vishesha discovered by Madhvacharya - Dr. C.H. Srinivasa Murthy * On the platform and under it - Shri Vishwesha Tirtha Swamiji * Earn the grace of God - Shri Vishwesha Tirtha Swamiji * Devotion in Dwaitha Darshana - Prof D. Prahladachar * Vedas in Madhva Tradition - Shri N.A.P.S Rao * Reasoning - Its place in Metaphysics - Prof D. Prahladachar For the benifit of mAdhvas residing in United States, Vishwa Madhva Sangha is co-ordinating with ABMM, to distribute the journal in United States. Please make use of this unique oppurtunity by subscribing to this journal in large no's. The annual subscription fee is only $30 (including postage). Please send your subscription request by e-mail to tattvavada-owner or write to : Vasudeva Murthy 11413 Potomac Oaks Dr Rockville, MD 20850 Note : Those of you who have already d will receive the first issue of the Journal in a few days. The editorial of the first issue of the journal is given below. TATVA VAADA Journal of Akhila Bhaarata Madhva Maha Mandala Editorial... It gives us great happiness to present the first issue of Tattvavaada in English on this auspicious occassion. We hope and pray to the Almighty that this will fill the long felt need for providing spiritual advice and solace to the seekers of true Vedanta Philosophy. Tattvavaada in Kannada has been published regularly by us since 40 years. It has been widely received by the discerning public. Though an English version was also published for a brief period, it could not be continued for want of oranisational and financial support. This issue is not planned to be just a translation of the Kannada issue, but to cater to a wider audience on a worldwide basis - Universities, religious and philosophical organisations and the public. There will be original contributions of well known authors not only on Tattvavaada philosophy, and on other religious and philosophical issues of interest. Important activities of interest to Madhva community as well as observance of various significant days will also be included. We will also include translations of all Sarvamoola texts and other important compositions of the great Saints - initially in the form of brief introductions and summaries to be followed by more detailed texts with easily readable translations. Thus, while the emphasis will be on wider dissemination of Acharya Madhva's teachings, constructive and healthy debate with other schools of Vedanta and other systems will be encouraged. An activity like this needs wide support from all - readers, scholars of all denominations and organisations engaged in philosophical study and research. We appeal to all of you to help us set upthis forum. bhaaratI ramaNa mukhyapraNaantargata shrI kR^ishNaarpaNamastu VMS === *********************************************************** Raghavendra Rao Rachuri rrachuri http://www.geocities.com/CapeCanaveral/2432/ H:301 871 4948 W:301 589 6300X247 *********************************************************** Bid and sell for free at http://auctions. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 11, 2000 Report Share Posted January 11, 2000 Dear Friends, Most of you would be aware that an English Bimonthly - Tattvavada is being published by Poornaprajna Samshodana Mandira and two issues have already been published. A third is likely to sent in the next few days. We, in the Editorial Board have been anxious to get a feed back as regards its reception and utility from its readership. Except for a couple of letters in the beginning there has been no worthwhile feed back on this subject. We would appreciate it greatly if some of the readership would take the trouble to give their frank reactions and suggestions for further improvements. The growth of its r list in US has also been less than anticipated. I understand that a number of complimentary copies have been sent to potential rs and have not elicited further reaction. Unfortunately we are not able to judge whether some thing is really lacking in us - in the journal itself, or that the people concerned have simply not had the time to respond favourably. I would therefore like to request each one of you to carefully consider enrolling yourself to this journal and not only encourage us with your enthusiasm and cooperation, but also enable the only authentic voice of Madhva Philosophy in English to survive in this competitve world. The subscription request may be advised by E-mail to me and the details of subscription and past issues may be obtained from Mr. Mukund or Mr. Sudhindra Yapalparvi. Any members of the VMS who would like to contribute articles for the future issues are also welcome. NAPSRao Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 13, 2000 Report Share Posted January 13, 2000 Dear friends, I have reproduced herewith some of the suggestions received in response to my letter. Taking note of the sincere attempts to help made by the correspondents, it is my first duty to thank you all as well as the friends who have d already, for your encouragement and efforts. But it is necessary to clarify many of the ideas raised from the point of view of the Editorial board. Hence, this letter : 1. The journal is essentially meant for all Madhvas who prefer to get some authentic information and knowledge in English about Thathvavada any where in the world. We have no plans to achieve higher circulation by any of the following methods - a. making it too general and broadbased and/or avoid stepping on philosophical toes, as it were. b. Make it the equivalent of the Kannada Thathvavada, which already caters to a large segment of readership in India with a greater content of popular material and less emphasis on contributions by scholars of a high standard. We would certainly like to have all serious students of Non-Madhva origin interested in our philosophy become our readers. We would also like to maintain high standards of objectivity, intellectual honesty etc and thus would welcome arguments or articles of other schools in open debates with a view of ascertaining the Truths. But we would like always not to confuse the readership by presenting unrebutted statements of other faiths leading to dilution of our commitment as an Authentis and Trusted voice of Acharya Madhva's philosophy. Within this self-imposed limit, we can do any thing necessary to make the message reach as many persons as possible. 2. We are not looking for rs either as Charity and fund raising for other activities. Our immediate goal is basic self-sufficiency in means so that we can continue to exist for a long time and if possible, grow. We consider it as very important that our name, if and when it is established as a useful and needed addition to the Madhva and other sincere students of philosophy should do the " Selling' rather than be supported by the doctrines of charity or gaining Punya. We are aware that such growth will be slow and we may have to really work hard to try to fulfill some real need of society. This is the reason, why I have been stressing the need for Feed back of audience reaction of the journals. The same policy will also dictate the nature of the contributions which will be printed in the Journal. 3. This is of course, not to either belittle or discourage efforts made by friends to obtain subscriptions. I do believe that very sincere efforts already made by many of you have already made some impact and would need to be continued for some time. Please feel free to respond to this letter by specific points for Action by us. We have already tried to produce a superior quality product in the second issue and have added a Glossy print of a Photograph of the Vrindavana of Sri Jayatirtha. 4. We have a desire to make the contents available to Universities and Educational Institutions. If the Get up need s to be improved we will do it. To start with, is it possible to sponsor a few copies to University libraries (free for them) to see if there is any response? 5. A suggestion was made about getting the matter transmitted as a file and getting it formatted and printed in US also. This may not be worth it, as the copies required seem to be too few and costs will be very heavy. Our local subscription is also being built up and dividing the presently small print order for two locations will make the costs prohibitive. We could further consider improving the quality of the issue even when printed in India to acceptable International standards. But, it is clear that all this could be done by trying seriously to build up readership. 6. I am of the opinion that the real problem is neither the financial burden or lack of interest in the subject, but it may be nothing more serious than breaking the Ice for the first time with the new rs. Let us adopt all methods suggested like sending complimentary copies, keeping it for reading and for future subscriptions in temples etc. 7. I understand that the Kannada Thathvavada does not have any significant number of rs in US, unless some persons are getting them with their own private arrangements. If there is a demand for it, we could arrange it to print it to similar standards, price it similarly and post it to them. It should be noted that there will be no duplication as the articles in the two journals are essentially different both in subjects and scholastic view points. Let me once again thank all of you for the efforts made. Let us continue the good work, with sincerity and commitment. And the sincere belief - " Naaham Karthaa, Harih Karthaa thathpujakarma chaakhilam " . To avoid burdening the Dvaitha and VMS lists, we will try to discuss suggestions received in future as individual correspondence. Those of the members who have not d yet are requested to seriously consider this as a reminder for their immediate action. NAPSRao Gist of comments received. 1. In spite of my efforts to mail copies to people I know, I have not made any significant progress in getting new subscriptions, unless they have mailed it directly. People usually just kept it, thanked me and did nothing further. You have to understand that these are mostly people born in mAdhva families, but do not practise the tradition in any serious manner. Actually, they are the ones who need it most, but they don't seem to know it. BTW, regarding universities, I do not believe that the journal is acceptable as a peer reviewed international journal, which is what university libraries to. 2. I have been fairly unsuccessful in getting more subscriptions other than the ones I obtained before . I mention it every time I see people. However, most people here mention that they prefer the Kannada version. For people like me with limited Kannada the English one is preferred. I do not have a good sense yet of why there are so few rs. In addition, I have not yet contacted university libraries or city libraries. However, my personal opinion is while the contents are good, the quality of the magazine itself - the paper quality, the strength to withstand countless handlings, the ease of retrieval etc. are not up to par with other magazines here - both US and international. Generally, the US has a very high standard of quality - not only for content but also for appearance. This also attracts potential readers who may otherwise ignore it. If the aim is to proliferate the literature, then it has to be marketed. Otherwise, the only people who will read it will be Kannada Madhwas when they have the time and a few other personal friends. It all depends on the goal of the Board. What is the goal in publishing the magazine? Is it to attract non-Madhwas? Is it to keep current Madhwas non-versed in the vernacular to be aware of the literature? Is it to raise funds for a particular cause? Is it to propagate the literature or philosophy among others - including non-Hindus? Once that is known, then the plan of action becomes clear and those who sign up can do so knowing the goals. Personally, I signed up because I am interested in the philosophy and the English version makes it easier for me to study it as opposed to the Kannada version as I am weak in Kannada. 3. I found the articles interesting. However, there were a lot of 'To be Continued'. It breaks the thread. However, if it is presented as parts, you do not put the 'To Be Continued' at the end of the article, it preserves the reading chain. May sound foolish to you, but in technical magazines and others where the interest of the reader is to be kept alive, I have never seen a " To Be Continued " . It has always been divided into parts. My aim in this letter is to apprise you of the situation here and to also give you my personal motive in subscribing. Once again, depending on the goals you have, you can tap into the different motives of different people. Of course, as usual, comments and flames to my opinion are always welcome. 4. I tend to echo the sentiments above. I am afraid that it is true that the current format is not suitable for university consumption. However, there is no reason why it cannot grow into the desired format over time. Regarding the goal, I would advocate making the magazine suitable for general consumption so that we can attract a large audience. More importantly, we can teach people te right philosophy. I am sure that this can be done without offensive statements. For example, we can stress on what is right rather than stating what is wrong. But, being a novice in philosophy, I would gladly allow myself to be corrected in this regard. 5. I have a couple of ideas. 1. If there is no objection, I am willing to work with someone in the US to reformat the articles according to the formats preferred here and one used by magazines like " India Currents " . We can use our home computers for that purpose.In addition, if it can initially be kept in Indian stores in the US free of charge or in temples, people may pick it up and read it. I am willing to incur reasonable expenses to facilitate that. I will ask my friends here if they are willing to help. We can initially do it in limited quantities and get some help from the Madhwa Sangha in the US (Bay Area and others) to help with registration etc. Once there is a wider audience, it is easier to solicit the local libraries as well. i was thinking that after the third issue is out, we do a small survey (similar to the one conducted on the dvaita list recently). during this time, we can also try to find out the people who are seriously interested in providing quality articles to the magazine. i am willing to talke up the survey with the current members and summarise it for the editors of the magazine. 6. We had talked about this here. There is nothing wrong with the quality and contents of the journal. We are also disappointed in the number of rs. The problem here is that the number of people who are interested in a serious philosophical journal is fairly small. For some reason, people are extremely reluctant to part with $30 to support such a magazine while they routinely pay $30 or more for a pizza outing. I can guess some explanations. 1. SuguNa digest published sri puthige swamiji was also being solicited at the same time. 2. Some people want to , but the inertia prevents them from mailing the cheque. 3. There have been many fund raising activities in the past 6 months for swamiji's tickets, poojas and other things and people may have a " charity fatigue " . We may do another fund raising drive for the CD-ROM project soon to add to the mixture! I believe only way to increase subscriptions is for volunteers to call people and actively ask them for subscriptions. I request volunteers from Detroit and California to see if they can have a coordinated activity to call up people and remind them about the magazine. We will look at the Washington area again. We can also have the magazines available in mAdhva functions like sri madhva navami etc. to raise the money. I am afraid there are no easy answers and short cuts to raise awareness of the people about such products. It is going to be a long hard road. Unfortunately, this issue is at the bottom of the list of priorities for most people. Please suggest any other ideas that you might have. Quote Link to comment Share on other sites More sharing options...
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