Guest guest Posted August 8, 2006 Report Share Posted August 8, 2006 Prime job of my last company was to produce/broadcast commercials/advertisements. As I understood, " advertisements " and " product placements " many times worked by " attacking " viewers at an emotional/psychological level. As you see a 60 " plasma TV and automatically feel you " should " have it. As you see a Porshe with its top down and feel you " should " have it or as you see $250 dollar lingerie that you feel you " should " buy or maybe, a $50,000 necklace that you think you " could " have bought for your girlfriend only if you were " rich " ! And, I noticed that these commercials, these product placements worked best - when the audience [myself included] is 'not prepared'. It works best when you don't know what you " really " want! I noticed that when I enter many shopping complexes or even business complexes or just when watch or hear numerous commercials on TV or radio - their " input " can often " overwhelm " me! And, the " feeling " that they might create is that of " lack " - that I " lack " something, I " need " * something, I am " incomplete " as I exist and I need something to complete me. And, if that felt " need " then combined with the feeling of lack or resources [money] to get what I feel I " need " - it creates what I recognizes as " suffering " ! --- *As our executive had taught us this was one of the main job of product advertisements and the advertisements that did so was considered successful! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 8, 2006 Report Share Posted August 8, 2006 Nisargadatta , " adithya_comming " <adithya_comming wrote: > > Prime job of my last company was to > produce/broadcast > commercials/advertisements. > > As I understood, " advertisements " and > " product placements " many times worked > by " attacking " viewers at an > emotional/psychological level. As you > see a 60 " plasma TV and automatically > feel you " should " have it. As you see a > Porshe with its top down and feel you > " should " have it or as you see $250 > dollar lingerie that you feel you > " should " buy or maybe, a $50,000 > necklace that you think you " could " > have bought for your girlfriend only if > you were " rich " ! > > And, I noticed that these commercials, > these product placements worked best - > when the audience [myself included] is > 'not prepared'. It works best when you > don't know what you " really " want! > > I noticed that when I enter many > shopping complexes or even business > complexes or just when watch or hear > numerous commercials on TV or radio - > their " input " can often " overwhelm " me! > And, the " feeling " that they might > create is that of " lack " - that I > " lack " something, I " need " * something, > I am " incomplete " as I exist and I need > something to complete me. And, if that > felt " need " then combined with the > feeling of lack or resources [money] to > get what I feel I " need " - it creates > what I recognizes as " suffering " ! > > > > --- > > *As our executive had taught us this > was one of the main job of product > advertisements and the advertisements > that did so was considered successful! > One thing to notice is that society depends on people having a more or less constant pull inside. Both so-called positive emotions and negative emotions create such a pull. When this pull is constant it leads to stress. An interesting experiment is to give society the finger so to speak. Hehe. This means, not buying into the fears or desires. One problem though, is that if this practice is taken seriously, then it will itself generate a huge amount of fear because we depend on society, we are even the RESULT of society, and so ignoring one's social conditioning is something very scary (at least in the beginning). al. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted August 9, 2006 Report Share Posted August 9, 2006 Nisargadatta , " anders_lindman " <anders_lindman wrote: > > Nisargadatta , " adithya_comming " > <adithya_comming@> wrote: > > > > Prime job of my last company was to > > produce/broadcast > > commercials/advertisements. > > > > As I understood, " advertisements " and > > " product placements " many times worked > > by " attacking " viewers at an > > emotional/psychological level. As you > > see a 60 " plasma TV and automatically > > feel you " should " have it. As you see a > > Porshe with its top down and feel you > > " should " have it or as you see $250 > > dollar lingerie that you feel you > > " should " buy or maybe, a $50,000 > > necklace that you think you " could " > > have bought for your girlfriend only if > > you were " rich " ! > > > > And, I noticed that these commercials, > > these product placements worked best - > > when the audience [myself included] is > > 'not prepared'. It works best when you > > don't know what you " really " want! > > > > I noticed that when I enter many > > shopping complexes or even business > > complexes or just when watch or hear > > numerous commercials on TV or radio - > > their " input " can often " overwhelm " me! > > And, the " feeling " that they might > > create is that of " lack " - that I > > " lack " something, I " need " * something, > > I am " incomplete " as I exist and I need > > something to complete me. And, if that > > felt " need " then combined with the > > feeling of lack or resources [money] to > > get what I feel I " need " - it creates > > what I recognizes as " suffering " ! > > > > > > > > --- > > > > *As our executive had taught us this > > was one of the main job of product > > advertisements and the advertisements > > that did so was considered successful! > > > > One thing to notice is that society depends on people having a more or > less constant pull inside. Both so-called positive emotions and > negative emotions create such a pull. When this pull is constant it > leads to stress. > > An interesting experiment is to give society the finger so to speak. > Hehe. This means, not buying into the fears or desires. One problem > though, is that if this practice is taken seriously, then it will > itself generate a huge amount of fear because we depend on society, we > are even the RESULT of society, and so ignoring one's social > conditioning is something very scary (at least in the beginning). > > al. > so true. so interesting that adithya would embody so many of these contradictions, no? not that we don't all still, what say you adithya? .... Quote Link to comment Share on other sites More sharing options...
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