Pay your mobile bills by reading SMS

May 31, 2007

Hi,

Pay your mobile bills by reading SMS

Chennai, May 22 (PTI): SMS advertisements, which used to irritate

cellphone users, could soon turn out to be money-spinners with a

Bangalore-based firm claiming to pay those who willingly receive the

messages.

mGinger, started by three engineers, works on the principle of

" permission-based marketing " .

Check it out...

" People can make anywhere between Rs 300 to Rs 1,600 per month through

this, " Chaitanya Nallan, its CEO, said.

" When users get paid by us, whether it is Rs 300 or Rs 500, it can

atleast cover their mobile phone bills, " he added.

Chaitanya, an alumnus of IIT Kharagpur, who graduated from the Indian

School of Business, Hyderabad last month, said the idea originated

from Veerendra Shivhare, the Chief Operations Officer of the firm.

The third member of the team is the chief technical officer of the

firm, Anil, an alumnus of IIT-Kanpur.

" People generally get SMS carpet-bombed. Advertisers get mobile phone

numbers illegally and bombard them with unwanted ads without

permission. Veerendra was so fed up with such messages. We hit upon

this idea of targeted advertising with users' permission, for which

they get paid, " Chaitanya said.

He said people could log on to mGinger.com and register themselves

along with their mobile phone numbers and the ads they want to

receive. They can choose any number of ads and these will be sent at

the time they want, he said.

" For each ad received, the mobile phone user gets paid 20 paise. They

can refer their friends and relatives for which they get 10 paise per

referral and 5 paise for every ad their friends referrals receive, " he

added.

mGinger.com pays you to read ads on your cellphone! These ads are only about

your interests.

Not only that, you get to decide when you want these ads.

Check it out...

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