Fwd: Campaign Yoga - November 2007

November 14, 2007

Sat nam,Some of you may have met Ravi Singh at 3HO's Summer Solstice festival in New Mexico. He's one of the biggest online fundraisers for politicians. Check out his latest solicitation below, using "yoga".Brilliant.Blessings,Amar Atmacheck out my clients: www.cfrohman.com"comment" on my blog: www.CommonInterest.infolisten to my 4pm Thursday radio show: www.RonPaulRadio.comtry kundalini yoga in D.C.: www.KundaliniYogaDC.comCampaign Guru - Ravi Singh <info wrote: 14 Nov 2007 20:46:31 -0000"Campaign Guru - Ravi Singh" <info"Friend" <cfrohCampaign Yoga - November 2007 Campaign Yoga - Newsletter November 2007 Monthly ElectionMall Newsletter November 2007 Meditate On This In 2007, the Federal Election Commission estimated that the 2008 presidential race would be a 1 billion election and that serious contenders would need to raise $100 million by the end of 2007. Breathing

Exercise Take time out of your day to see what is new on the web. Try being young again. Go to interactive features and immerse yourself for 15 minutes. This hands-on exercise can bring you valuable insight to how younger voters interact with the world which can inspire your Get Out The Vote tactics. New Vocabulary Traditional Definition Widget: gizmo, gadget, doodad, that thingy, a do hicky, thingamabob, thingamajig; a small device that is useful for a particular job whose name is either not known or can’t be recalled. Modern Definition Widget: an icon or graphical interface element that can be used by internet users to perform a desired function; virtual stickers that act as instant fundraising portals that are added to social networking

sites or web pages Did You Know? Did you know that you could get a widget to watch YouTube? Get weather reports? There is even a Stock Ticker widget that gives you stock quotes in real time. There are thousands of widgets for your desktop comfort. Visit ElectionMall.com to create your own. Online Fundraising is Only a Widget Away Learn advertising secrets that work for campaigns. Generating Funds 5 ways to attract and keep donors. Building Awareness Take advantage of the new customized web environment where personalized web pages abound. Today’s Voter Space How hot is the 2008 presidential race? Online Fundraising is Only a Widget Away What is clear in the current internet environment is that everything is now personal. Such social networking sites as MySpace and Facebook give users a place to express themselves, a virtual identity. The web environment lends itself to customization. There is no way to maintain a web presence without customizing your own campaign websites. One

vehicle for that customization is now considered the widget. Widgets are portals of code that easily attach to web pages and social networking sites. Widgets can even be customized for bloggers. When your supporters place widgets on their networks, your campaign has increased avenues and streams of fundraising. Widgets are the ultimate grassroots tool which are, by definition, extremely effective. Widgets give your campaign power to spread your message and a way to literally, identify with your campaign. If you are looking for one campaign tool that could make the difference on election day, take the widget to heart, and to your website. This is one tool that can bring in donations from multiple sites with the least amount of effort. For more information, visit www.electionmall.com/widget or call 1-888-WEB-2WIN. Generating Funds Five ways to keep and attract donors. 1. Target young people ages 18 – 34 for online donations. Current research indicates 80% of this age group pays using credit or debit cards through websites. This group commonly does not write checks. 2. Personalize your communications.

General messages and overused phrases can tune out your donor base. Customize your messages to micro-targeted audiences. 3. It’s not about talking at your voters. Voters respond to conversation openers. Your campaign will benefit by actually listening to voters and responding to their concerns. 4. Identify and meet your voter’s needs. Remember that successful campaigns are in the persuasive business of ideas, issues and results. Adjust your topics to resonate with your audience and show them how you are meeting their needs. 5. Take advantage of digital networking tools and widgets. Keep conversations and donations going with easy to use tools that are highly functional and visually interesting. ElectionMall.com offers widgets and easy to use online fundraising pages. Try out our free Contribute Now page that sets up in

minutes on your webpage. Meditate On This In 2007, the Federal Election Commission estimated that the 2008 presidential race would be a 1 billion election and that serious contenders would need to raise $100 million by the end of 2007. Breathing Exercise Take time out of your day to see what is new on the web. Try being young again. Go to interactive features and immerse yourself for 15 minutes. This hands-on exercise can bring you valuable

insight to how younger voters interact with the world which can inspire your Get Out The Vote tactics. New Vocabulary Traditional Definition Widget: gizmo, gadget, doodad, that thingy, a do hicky, thingamabob, thingamajig; a small device that is useful for a particular job whose name is either not known or can’t be recalled. Modern Definition Widget: an icon or graphical interface element that can be used by internet users to perform a desired function; virtual stickers that act as instant fundraising portals that are added to social networking sites or web pages Did You Know? Did you know that you could get a widget to watch YouTube? Get weather reports?

There is even a Stock Ticker widget that gives you stock quotes in real time. There are thousands of widgets for your desktop comfort. Visit ElectionMall.com to create your own. Today’s Voter Space Do voters care that this is the hottest presidential race since 1928? With no incumbents in sight and no clear shoe-in, the field is wide open. If you don’t think that young voters are engaging in politics, think again. In the

July 23, 2007 democratic presidential debate, 3,000 YouTube viewers submitted questions through video. Only 39 of those questions were asked in that debate. Be that campaign that addresses those remaining 2,961 questions. – Campaign Guru and CEO of ElectionMall.com, Ravi Singh We’re so confident in helping you raise money online that we will setup a branded web page free of charge. ElectionMall.com 1101 Pennsylvania Ave. NW Washington DC 20004 United

States To stop further mailings or to change your details, Charles D. Frohman202-536-4346 (office)202-258-8027 (mobile)see www.cfrohman.com for:- government affairs clients (pain medicine & natural therapies)- personal yoga consulting (incl the Monday Cap Hill class)- conscious entrepreneurship networking* Also check out the blog at www.CommonInterest.info

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