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Announcing the new Aquarian Times magazine

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Welcome to the first digital edition of Aquarian Times : a magazine created for and by the 3HO® Global Community. This magazine is in a page flip program which includes media content for your enjoyment. You will find several Kundalini Yoga sets and Meditations designed to assist you on your soul journey, inspirational stories, and helpful resources. Enjoy!

 

Read Aquarian Times Now

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Wahe Guru,

 

Aquarian times has gone digital, and I must admit that I am going to miss the

paper version, as there's nothing quite like reading from pages instead of a

screen. But the benefits of going digital are numerous. And of course, there are

several drawbacks, which I'm sure you at 3HO have gone over ad naseum.

 

However, now that you've put this transformation into reality, there's another

transformation that in my humble opinion you really must consider for the

future: updating the vertical format to a horizontal one. Because for perhaps a

hundred years or more, the 8.5' x 11' inch ratio has been the standard for

paper. But online, screens have a much different horizontal ratio of 4:3.

 

As a web designer of 15 years, one thing I have learned about the medium is that

it has unique & different properties from the print world. It just doesn't

translate 1:1.

 

When you stick with the vertical format, it brings up an especially difficult

situation for people with laptops and small screens. The aspect ratio of 8.5:11

on a screen makes very poor use of screen space. Therefore viewing this magazine

on a small screen is practically impossible, reading the tiny type is difficult,

and option of zooming and scrolling up-down-left-right each page to read it

makes it a nightmare to manage. In fact, in my situation, it makes it more of a

challenge than it's worth.

 

So, please consider that " Form & Function are One " (Frank Lloyd Wright), and

work towards reformatting the entire magazine in the future years to a 4:3

aspect ratio.

 

That means also losing the entire " book/magazine " concept of " pages " being side

by side - there are 'pages', no staples, and no binding on the web. Each page

should be flush to the edges of the screen, at any screen size, for the most

efficient viewing.

 

I know this is no small task, but now that you have committed to a DIGITAL

format, you should also work towards a commitment to a digital FORMAT.

 

The positive side to this change, is there are hundreds of new and interesting

ways to work this format to your advantage - the primary one being a MARKED

increase in advertising space. That alone should make the cost of the change

profitable in a short time.

 

HINT! HINT! >> The standard online is to integrate full page ads (interactive

ones too) into your format. As opposed to what you have now, these are ads that

people will actually read. This leaves the content areas clean at the same time

that it enlarges the ad area. Wow, wahe guru, a WIN-WIN situation!

 

Well, I hope that you have already been considering this... Not knowing what's

in store for the future, I had to share.

 

Until then, you've lost at least one reader, purely because it's too difficult

scrolling around each page. It may work fine for a large computer screen (as 90%

of designers have, but not everyone else) but for laptops and anything smaller

than 16 " -18 " wide, it's no longer viable, or does it take full advantage of the

medium moving forward.

 

That's my two-cent diatribe/consultation on magazines going to the web, and I

only went on for so long because of how much I love Aquarian Times, and I'm

really gonna miss it until it comes to my screen in a format that fits my

computer.

 

Sad on a Laptop,

Fateh

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Sat Nam,

 

Trying to read Aquarian Times and use the magnifyer has been the most

frustrating experience.

 

I had to use the magnifier to see the words, in order to move down the page I

was clicking back and forth between magnification and none and the same with

going horizontal across the page,

 

but when I turned the page and tried to read the upper left corner with

magnification on it would turn the page back to the previous one.

 

I just gave up trying to read the magazine. I really like Aquarian Times, but

this I can't deal with it.

 

plus the manification makes a jump from just right to super manification

 

oh, and I could not print a page that I wanted to review later (is this what is

meant by copyright protected)

 

then I was trying to see what was under a photo and I suddenly found myself at

KRI, didn't know I was going there...is this edition a beta test?

 

thre was a page where the quote went across several colums and a photo

took me abut 9 clicks to see the entire quote

 

trying to see the right lower corner and the upper left corner with the magnifer

and not have the page turn back or forward is like watching a huge mantra ray

attack

 

This is impossible, 9 or 10 clicks, up and down and skipping articles I would

like to read. I am disappointed. And I am sure everyone really worked to make

this happen, but.....

 

I am so sorry,

 

Sat Avtar Kaur

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Sat Nam!

 

I've found it's easier to me to download it (clicking on the arrow pointing

down) and then read it with Acrobat (or any other software able to read .pdf

files).

 

I hope this can help you.

 

Blessings!

 

Sujan S.

 

---- Original Message ----

" myralorey " <myralorey

<Kundalini-Yoga >

Saturday, August 22, 2009 3:31 AM

Re: Announcing the new Aquarian Times magazine

 

> Sat Nam,

>

> Trying to read Aquarian Times and use the magnifyer has been the most

> frustrating experience.

> ....

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Thanks Sat Avtar for your honest assessment.

 

Honestly, I'm gonna take off the kid gloves for a moment...

 

I don't want to be negative... but my prediction for the future is that this

magazine translation to web is not going to work, unless Aquarian Times gets

WITH the times.

 

As per my previous recommendations... Translating the mag simply to a horizontal

page flipping format is only one answer... I think a lot can be done in the

format... but essentially, it will still be a MAGAZINE in an ONLINE environment.

But it's a waste of time in this day and age gathering content for 2 months,

putting into a a printed magazine template, and releasing it all at once in 11x8

format ONLINE - especially when so many different, easier, options exist in the

medium.

 

Ultimately, to seriously survive and thrive I believe it must become a

WEBSITE/blog with content updated daily or it will die - like all the magazines

are doing now.

 

They need to turn it into an ongoing interactive blog/mag and release the

articles as they are ready, along with all sorts of other little snippets of

info to keep the audience coming back regularly - like any good site.

 

The sooner they realize it, the better it will be - unfortunately, perhaps this

is too quickly asking print designers to become web designers -- and that just

doesn't happen overnight.

 

This production just makes 3HO seem (ironically, or not) out of step with the

times, unfortunately.

 

Sorry, but that's my opinion coming from years of marketing experience. I could

be totally wrong. But I don't think so... I wish I could somehow deliver it

kindly and uplifting way more like Yogi Ji would, but I'm not that good a

yogi... yet. Working on it!

 

I only critique (AT) because I love (AT) and wish it to thrive!

 

-FS

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