The reforms - reforms in the News Media

[Guest guest]

Adyatmika Ratna, Vedanta Visarada, Sri Yaaga Vidya Praveena

 

Dr P V Sesha Sai Aswamedhayaaji

 

1-9-52/F/3, MCH No 2859, Road No 19, Ramnagar, HYDERABAD 500020

 

www.ashwamedhayaagam.org emails shodasisai

 

Phones 91-40-27661613 (Tele-fax), 65581368 Cell 9440422613

 

13th March 2007

 

THE REFORMS I EXPECT IN INDIA -THE NEXT GENERATION- (BOOK ADDL PAGE)

 

NEED OF THE HOUR FOR CONSTRUCTIVE NEWS IN MEDIA

 

 

 

Today I am forced to compose this page as an additional page for the

book which is being written by me in the name of " The Reforms I

expect in India – The Next Generation " . This is just because I saw

a news items just now, in one of the popular local language papers

of Hyderabad which has incidentally highlighted Aswamedhayaagam

which is taking place some where in Jaipur in Rajastan. I really

felt for sometime as to why the same local news paper could not high

light the same activity " Sri Aswamedhayaagam " which took place just

a few kilometers from the main office of the paper when I took all

pains to perform the same in the month of December 2005 inviting

great rishis. But then, my agony is that the MEDIA could not make

even Local Hyderabadis to know better about the Yaagam in December

2005 and now an activity which is taking place somewhere in Jaipur

is highlighted in the local language. I appreciate surely the

publication of the news items today since constructive activities

are much needed to be brought to the notice of the public than news

concerning momentary pleasures and cheap incidents which has

absolutely no relevance to constructive path of human life.

 

 

 

INTERESTING IT IS- But again, an activity of National Pride –

honoring a scholar in the name of MAHAA KAVI KALIDAAS with Mahaa

Kavi Kaalidaas Gnana Ratna Award, took place in Hyderabad when the

Hon 'ble Home Minister of the AP Government Shri K Jana Reddy

presided over it on my invitation. This should have been a

National Level Event at least after noticing the news when an idol

of Mahaa Kavi Kaalidaas was installed in the Capital of China. I

really shed tears on the day when I read the news of installation of

an idol in China and felt sorry as to why we could not honor Great

Poet of this land when neighboring country preferred doing the same.

 

 

 

I am a small man but within my limitation I requested the Hon'ble

Home Minister and a group of persons unanimously selected Shri

Pullela Sri Rama Chandrudu to receive this great honor. The award

function took place on 8th December 2006 in Hyderabad. The entire

expenses for the award or for the function were borne by me

personally.

 

 

 

I had sent a fax to almost all news papers requesting for

publication of the news as a news item so that there would be a good

gathering in appreciation of the activity. Excepting one or two

small news papers, media did not come forward to publish the news

prior to or after the honor to make public know about the importance

of the Award or Great Poet. I had a practical problem to convince

the media about the importance of the event. A few attended who

could be contacted by me personally, but then the public remained

unaware of the program. And a Great Event was concluded with a

meager attendance. Is the Media thought the resultant attendance

fair and reasonable – I have to leave this question for the self

analysis of the Media and Media People only. Had the Hon'ble Home

Minister been not present, probably one or two small news papers

which have published this event, might preferred to skip this news

and this is what is going on – don't we agree?.

 

 

 

I really do not understand as to why the MEDIA fail to give

weightage to such events of National Importance. Is it on account

that the program arranged by an Ardhrite? Or is it because it is

arranged by an ORDINARY Citizen who has no political affiliation

etc? Or is it for any other reason beyond description on this

paper? A small incident would have been given more importance than

information relating to a constructive activity of National Pride –

where are we and where do we and the Media stands?

 

 

 

I have no other option than to leave the answers to the judgment of

the readers. The fact remains – I shed tears and I am shedding

tears as to why we fail to construct a Healthy Nation and a

healthier Citizen who remains helpful in the Nation building

activities.

 

Painfully yours

 

HARA HARA MAHADEVA DR P V SESHA SAI ASWAMEDHAYAAJI

 

Dr Sesha Sai Perisepalli Venkata <shodasisai

[Guest guest]

Respected Dr.Sesha Sai Aswamedhayaaji,

 

The fruits of your Yagam will be showered all over the

world, I think, it is more than any thing you wanted as Phala of

this rare and great Yagam.

 

I prostrate before you and inform unfortunately, the

Media personnel have to be given " some " comforts, which you dislike

to provide. So it is nothing but natural, your great endeavour

would not have been covered in the Media properly and sufficiently.

Regarding the other state, they carry News Value since, the other

persons, must have " comforted " the media men.

 

The Nishkamyogis of your calibre, come to this holy earth

only to do these kind of yagams and for which we do a

PADABHIVANDANAM. Kindly bless all the ignorant media personnel and

sanction a millions pardons to all of this mankind, who innocently

or adamantly ignored this Greatest yagam of this Yuga for Welfare of

Mankind.

 

Sarvejana Sukhino Bhavantu. with deep regards, jajisarma-