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Swami Sivananda Vani

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PUBLICITY: As he was climbing the Viswanath temple hill in the Ashram together

with the Master on the evening of November 2, 1946, one Sri Meshana asked,

" Swamiji, why should there be the publication of the

Divine Life magazine, the fixture of a post office and the sale of books to the

public in this Ashram? Is this not a place for holy meditation? "

 

The Master said, " What is to be done? In olden days, the Rajas used to supply

the needs of Sannyasins by providing them periodically with the necessary food

articles. Now nobody cares. We have to earn money to protect our bodies and also

attend to our spiritual growth. We feed the public with the divine spoon and

they feed us with the golden spoon. What is the harm in this? "

 

Some visitors criticised the publicity apparatus of the institution.

 

" If publicity is used for a selfish, worldly purpose, why should it not be used

for a selfless, spiritual cause? " asked the Master. " It is on account of

publicity that I am now able to serve lakhs of people. If without publicity I

can serve five people, with it I can effectively serve five lakhs. "

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