INCORPORATING A CORPORATE SOCIAL RESPONSIBILITY

[Guest guest]

INCORPORATING A CORPORATE SOCIAL RESPONSIBILITY - Radhakrishnan Pillai

 

 

The concept of Corporate Social Responsibility (CSR) is well known throughout

the business world today. It not only speaks of contribution towards the benefit

of the less privileged, but also calls for being accountable.

 

But many think that CSR is a new concept. However, in our country, kings have

been practicing the same for thousands of years. Even Kautilya's Arthashastra

speaks about this.

 

He makes it clear, that, while it is the government's basic duty to maintain a

society's well-being, even companies cannot stay away from this responsibility.

 

Referring to this, issue, Chanakya had written,

 

" And those who are without relations have to be necessarily maintained " (1.12.1)

 

 

But how do businessmen and practice these ideas? Here are a few tips for the

same:

 

 

1. TAKE RESPONSIBILITY

 

Dr MB Atreya, a well know management guru, had once said that we have to rise

from CSR to PSR (Personal Social responsibility). Each person has to personally

commitment to do his little contribution to improve the world around. There are

many things you can do –educate someone, plant a tree, support an artist, clean

up the surroundings, etc

 

 

2. CONTRIBUTE MONEY

 

To fund an already existing NGO project or a spiritual organisation is the best

way to start. You can even pool in money. Collect a fund from the people

interested. Then, every month, contribute the money collected to a project that

you like. There are many social projects that require funds. Find about them on

the internet, but do not forget to check their authenticity. And only then make

a contribution.

 

3. TAKE TIME OUT

 

You just have to make time. Most of us always say that we do not have time or

that we are too busy. But it is important to come out of this mind set. Take

time out once in a week to do something for others.

 

4. DON'T DISCOURAGE OTHERS

 

Under no circumstances should you underestimate this endeavour. Leaders are

created when they see the problems of others. It's only then that they work

towards solutions. In fact, the most important thing is that one should never

discourage anyone who is doing a good work for the benefit of others.

 

The Chairman of a company had once decided to donate millions of dollars for

handicapped children. During the board meeting, he was asked whether it was

really worth donating such a huge amount for these children. He answered, " Yes

it is, if one of them turns out to be your own child! "