Guest guest Posted May 19, 2005 Report Share Posted May 19, 2005 http://newfarm.dws0105.fast.net/features/0103/cali fornia/mcafee/index.shtml FROM CALIFORNIA Simple, complex and raw: the amazing success of Organic Pastures Dairy Third generation Fresno dairyman Mark McAfee has designed a " pro-cow " environment that leads to pathogen-free raw milk. By Lisa M. Hamilton January 17, 2003: Something about this creamery is not quite right. It's not the smell, in fact there's no odor to speak of. The air is good and cool, the lighting bright, all surfaces clean—that's all right. It's just so… empty. As owner Mark McAfee guides me into the first room, I wonder if there is machinery built into the walls or behind a green curtain like in Oz. This is, after all, the processing facility behind perhaps the most revolutionary dairy in the United States, yet there's no technology—just a butter churn that looks like a solid chrome bingo cage and a bottling machine that could fit in the back of my pick-up. When I say this politely, Mark's delighted smile tells me I've hit on the very essence of his operation. He puts it plainly: " When you don't screw with Mother Nature, things stay simple. " Organic Pastures Dairy is an unassuming cluster of buildings in Kerman, California; a CCOF-certified organic blip on the Fresno County radar. The creamery is built from two reefer vans outfitted with just basics—sinks, counters, water, and uncomplicated machines. The only decoration is a picture window that frames the bordering pastures. The milk and all its incarnations are raw, so there's no pasteurization, just a quick chill and filter then bottle and cap. And that's the secret of Mark's operation, which is one of only a few California dairies that are growing instead of closing doors. By keeping his technology simple, he allows natural complexity to flourish. The milk is a perfect metaphor: by keeping it raw, Mark encourages the beneficial bacteria that keep pathogens in check. Each batch of milk is tested for bad guys like salmonella and E. coli, and not once have they been found. He has even had researchers introduce such bacteria to test samples, and the pathogens have been unable to reproduce. In conventional milk they would be the dominant organisms and proliferate, but in the varied ecosystem within Mark's milk, the competition stifles them. It makes sense that Mark would run his dairy on the principle of simple complexity, for he follows the same path as a person. A third-generation Fresno dairyman, he is direct and intense, his business run in perfect order. And this lays the ground for his ideas to take off, which they do, as he talks with breathless enthusiasm to anyone in earshot about everything from natural hoof disease prevention and raw cheese recipes to nutrition-based cures for autism. His face is bright and honest like a Corn Belt football coach, yet his mind is intergalactic. Because of the latter, he was able to recognize that a raw milk creamery can't grow from a conventional format, that it needs instead to be part of a larger web as complex as itself. As we walk the few feet from creamery to pasture, Mark explains the steps outward from the milk: a healthy balance of bacteria comes from a healthy cow; a healthy cow comes from a healthy farm. And so Mark has designed what he calls a " pro-cow environment. " To begin with, his herd rotates through pasture but never leaves it, not even for twice-daily milking. Instead, the McAfee Pasture Parlor goes to them, towed by a tractor. From afar the mobile barn looks like a carnival ride, a white steel box with ramp leading up and along its side to gated milking slots then back down into the grass. The floors are grated steel or padded with rubber, so the cows' joints get minimal shock. It accommodates 20 animals at once and milks them in 10 minutes, during which time the human on duty notes milking durations and udder health, identifying the cows on paper by the number from their right ear tag and the name—Gloria, Gladys, Golda—from their left. As cows dry up at the end of their cycle, they are put out of rotation for 50 days. As they dry up for good, they are put out to pasture, but never slaughtered. While most dairies consider this kind of personal approach uneconomical, for Mark it has tangible rewards. The cows experience fewer health issues, as evidenced by the farm's cull rate of only 9 percent (conventional dairies hover around 30 to 40 percent). That's partially because the animals are less stressed. As we walk through the fields, not one runs. Instead, one incredibly pregnant Jersey waddles in our direction, takes a few good sniffs, then meets my camera with her tongue. " There are even bulls in here, " Mark says proudly. In fact, there's one a stone's throw away, lounging like Julius Caesar amidst his harem. Apparently they are so, well, satisfied (the ratio is 40:1) there's no call for aggression. The dairy keeps only young bulls, so the cows don't incur back trouble, but other than that breeding is uninterrupted by humans. " Production breeding is geared toward making a cow that eats more and makes more milk, " Mark says. " No one pays attention to making a healthy cow with strong joints and good hooves. Most dairy cows never even see a bull, and end up so inbred they don't last more than three years. " But here, Jerseys, Ayrshires, and Holsteins cross genes, each lending their better characteristics and canceling out the lesser traits of the others. It will take years for the breed to be markedly improved, but the simple strategy sets the groundwork. Solidly challenging the skeptics Lauding this return to natural systems can be dangerous in places like Fresno, where convention is so skeptical of the " green " approach. Yet who can argue with the fact that Organic Pastures just doesn't have the classic dairy woes? Take manure: Organic Pastures has no expensive, hazardous lagoon for dealing with waste because it has almost no waste to deal with. With a barn that moves weekly, there is no concrete floor where manure builds up, no permanently muddy patch that must be sluiced off. And because the cows aren't lying in their own manure as in confinement operations, they don't need to be washed before milking. (In fact, Mark believes that this only transports bacteria from the rest of the cow down the udder and into the milk.) The total wastewater for the herd of 350 is under 700 gallons per day, all of which channels back through the irrigation lines onto the fields. Further, the barn's mobility means the land that would otherwise be paved over can remain in pasture, some of which grows alfalfa for the herd. And the cows' mobility means their manure goes back into the soil, negating the need for applied fertilizer. Success off the beaten path – beyond organic Of course, the best proof of the system's success is the bottom line. Organic Pastures' products are now sold in 231 stores in California, and the product line is about to expand to include raw Colby and Jack cheeses. Mark attributes the success to leaving the well-beaten industry path and starting a dialogue with consumers. Before last year, the dairy was a faceless member of the Organic Valley cooperative. But the innovations (especially the mobile milking parlor) drew press and then customers out to the farm, where Mark was always available for a tour. (He has had 4,300 people to the farm over the past two years.) As a result, consumers asked to buy his milk specifically. After enough had asked, in January, 2002, he went independent and started the Organic Pastures brand, which remains solely the product of his herd. The dairy's production per cow is far lower than average—about 40 pounds a day (50 max.), compared to nearly 100 at a big commercial operation that uses antibiotics and high-protein feed. Those seemingly sour economics are compounded by expensive choices such as keeping dry cows rather than slaughtering them and buying supplementary alfalfa that's organic. But here's the trick: because Organic Pastures is responding to specific demand rather than pouring product into an overflowing marketplace, it gets a worthwhile return. Mark's is the only business in the country offering raw, organic cow's milk, and people are willing to pay for it. What's more, they even do his marketing for him—rather than solicit stores himself, Mark relies on visitors to his web site to ask their local markets to carry his product. So while the average dairyman gets $9-11 per hundredweight for his milk, and the average organic dairyman $15-20, Organic Pastures gets what works out to $55-60. That's $1.50 a quart (up to $2.50 for the 20 percent they deliver themselves), compared to conventional's $1.03 a gallon when it leaves the farm. People-centered marketing People are willing to pay more because Mark has proven that his product is different, and better. " Normally the farmer is just on the farm, " he says. " But with this kind of business, you have no choice but to be out there educating and getting involved in the marketplace. " He spreads the gospel at trade shows, in radio interviews and letters to editors, on his delivery routes, and on the constant tours he gives when at the farm. This mobility is possible because of a web of committed employees, and one in particular: his son, Aaron. At the far side of the mobile milking parlor, we encounter the 19-year-old redhead on his way to deliver hay to the herd. Aaron is tall, his body just on the verge of becoming a powerful machine. Dressed in denim, plaid, and a rigid white cowboy hat, he looks far more like a farmer than his father. Mark tries not to embarrass the boy with introductions, but still lets slip that Aaron gets all A's at Fresno State, that he sets the curve in calculus class. Dad beams while reporting that his son has done all the jobs on the farm—from marketing at dozens of Whole Foods stores to milking the herd solo. Aaron toes the ground with sincere humility, politely waiting out the pleasantries so he can get back to the field. When released, he walks briskly to the nearby tractor and starts it up. One breath and Mark picks a new subject—growing alfalfa, I believe—and revs back up to a-mile-a-minute. As we return to the creamery, I glance west and see the promise of this dairy: with the sun setting through a thin Central Valley haze, Aaron is already in the middle of the pasture, pulling a trailer of alfalfa to the herd. A few impatient cows run just behind, biting off a mouthful of hay whenever a bump slows the tractor, and Aaron laughs at them. It's a simple moment, sure, but the very thing that builds a complex future. Lisa Hamilton is a freelance ag writer from Mill Valley, CA. THE SAFETY OF RAW MILK This is the letter Mark McAfee wrote to the Colorado Department of Health last year to convince them not to shut down the overwhelmingly popular cow-share program run by Guidestone Farm. By a vote of 5 to 3, they decided to keep it running. However, the sale of raw milk still is illegal in Colorado. Mark came to San Diego last year and gave a talk at a local public library. He said that the FDA is constantly hassling him; he thinks it's because they can't believe the tests showing that there are never pathogens in his milk or in the manure at his farm (typical dairies have pathogens detected about 30% of the time). In fact, when 10 million counts of salmonella pathogens were added to his raw milk, they could not be found 24 hours later, as the good bacteria out-competes and destroys them. http://www.myfamilytable.com/public/98.cfm Mark McAfee I have been requested to share with you our commercial organic raw milk production and sales experience. For the last four years, Organic Pastures Dairy has produced a full line of raw organic dairy products for retail sale ( 300 stores including Wholefoods) and consumption here in California. The state of California (CDFA) monitors and tests all of our raw dairy products multiple times per month. The state has never found one pathogen (salmonella, E. coli O157:H7 or listeria) in any of our products. Even more interesting is the fact that not one human pathogen has ever been found in the hundreds of environmental swabs that have been taken in our plant facility. Dr. Caterina Berge, DVM and PhD candidate at UC Davis, tested our milk cows' fresh manure and did not find any human pathogens. That's right. . . no Salmonella. She was able to show that when antibiotics are not ever used on the herd (as stipulated in the organic standards) and when cows are not stressed (grass-fed and kept healthy) they simply do not slough off pathogens in their manure. The data collected at Organic Pastures was quite different from that found at other dairies. The typical conventional milk tank had either salmonella or E. coli O157:H7 detected about 30 percent of the time. In comparison, Organic Pastures has never had one pathogen—ever. To study this issue further, Organic Pastures contracted with BSK labs in Fresno to perform multiple challenge and recovery tests on our raw milk and raw colostrum. When 7 logs (10 million counts) of pathogens were added to one-milliliter samples of organic raw milk they would not grow. In fact they died off. The salmonella was so badly out-competed that it could not be found less than 24 hours later. The listeria drop was less dramatic and was similiar to the E. Coli O157:H7 samples that were studied, but they also did not grow and declined substantially over time. The lab concluded: " . . . organic raw milk and colostrum do not appear to support the growth of pathogens. . . " During the period 2000 through 2004 there were several listeria-related food recalls in California associated with pasteurized milk products and ice cream. During this same period more than 12 million servings of Organic Pastures products were consumed and not one person complained of illness and not one pathogen was ever found either by the state, FDA or Organic Pastures. This begs the bigger question. What is it that causes raw milk to kill pathogens? Just in the last 24 months, the FDA has approved lactoferrin as an approved method of treatment for pathogen reduction in beef slaughter plants. Raw milk naturally has levels of this enzyme-based pathogen killer. Pasteurization inactivates this and other enzymes that kill pathogens. These enzymes include lactoferrin, xanthine oxidase, lactoperoxidase, lysozyme and nisin. There are other interrelated enzymes and beneficial bacteria that also act on the pathogens to inhibit their growth. All of these systems are destroyed by pasteurization. It is no wonder that dairy plants that pasteurize must be kept absolutely spotless. There are no remaining safety systems in the processed milk. I will be presenting my experiences and the factual references that I have mentioned here during my verbal address in Colorado on May 19th. Our company ships product all over the world. We have been inspected by the FDA and the FDA has also never found a pathogen. It may seem strange to say or claim this, but Mother Nature is right, her blue print is right on point. It is mankind that has added variables that cause much of the concern for pathogens in our current market systems. Our consumers are made ill by pasteurized milk products and the additives and processing methods. Our consumers share their testimonials with us every day. Asthma, allergies, arthritis, immune-related disorders, autism, ADD, Crohn's disease, rare enzyme deficiencies. . . the list goes on and on. In each of these cases raw milk or raw dairy products makes a dramatic improvement in health. There have been cases when patients have been written off by modern medicine only to return to perfect health after drinking raw colostrums and raw dairy products. Please see www.makersdiet.com for a story of one person's recovery from near death using raw dairy. It is imperative that the citizens of our nation, not just California, have an informed choice in foods. If raw milk was so horrible then why is it that raw milk has such an incredibly safe record here in California and in Colorado? I would argue that since we have been in business there have been many listeria recalls and food outbreaks with pasteurized milk. . . but none with organic raw milk. As an American we can buy raw eggs, raw meat, raw fresh juices, so why not raw dairy products? Show us one case of disease related to natural raw dairy products in Colorado or California. They are very hard to find. They are nearly all related to pasteurizer failure not raw dairy products intended for consumption. The dairy industry does not understand what I have explained here in detail. What the dairy industry believes is that raw milk contaminates pasteurized milk. This is not the case. Pasteurized milk kills the safety systems that control pathogens in raw milk and therefore permit unlimited growth of dangerous bacteria if present. Our products have what Mother Nature intended, a diversity of good bacteria and a wide range of essential enzymes including lactase for lactose digestion and phosphatase that is essential for the utilization of calcium. One reason raw milk is so much easier to digest compared to pasteurized milk is due to the presence of lactase, the enzyme that breaks down milk sugar and which many humans are unable to produce. The experts I have spoken with deny the presence of lactase in raw milk; however, it is the friendly bacteria in raw milk that facilitate the creation of lactase in the intestine where it is needed. That is why lactose-intolerant people can drink raw milk without a problem. Pasteurization kills these friendly bacteria. Please call 1-877-Raw Milk and I would be happy to discuss these experiences and the hard data that backs them up. Feel free to call Organic Pastures and ask for the lab tests results. You will find zero pathogens detected at any time from any test. I look forward to your questions. I am dedicated to sharing information, education and the building of understanding relationships. In fact we place our most sensitive bacteria data at our website for all the world to see at www.organicpastures.com. I have a medical background having served as a certified paramedic and medical educator for the Fresno County Health Department for 16 years and having run more than 14,000 911 calls. I am the only creamery operator in North America to produce the products at issue and believe my experience and tests are absolutely on point. Most kind regards, Mark McAfee Founder, Organic Pastures Quote Link to comment Share on other sites More sharing options...
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