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The Public Citizen exposé:

http://www.citizen.org/ELETTER/ARTICLES/neurontin.htm

 

The SF Chronicle exposé + CLASS ACTION SUIT DOCTORS DON'T WANT YOU TO KNOW

ABOUT:

 

Bernadette Tansey, Chronicle Staff Writer

Sunday, November 23, 2003

©2003 San Francisco Chronicle | Feedback

 

 

URL: sfgate.com/article.cgi?file==/c/a/2003/11/23/BUG5D37C851.DTL

 

 

An uprising is under way in California among patients and consumer groups

who think drug firms have been pushing their products too hard while

government regulators are taking the consequences too lightly.

 

Convinced that the Food and Drug Administration won't curb aggressive

marketing that can hurt patients and hike medical costs, the insurgent

citizen movement is using a controversial state consumer law to challenge

manufacturers. In civil suits against a range of drug and biotech companies

including Botox maker Allergan Inc. and drug giant Pfizer, private citizens

are turning to California's courtrooms to change the ground rules for the

industry.

 

The emerging consumer strategy, which bypasses FDA prerogatives, alarms

drug and biotechnology firms. In the most organized and far-reaching effort,

a Boston consumer coalition that blames drug firms for soaring health care

costs is bringing its fight to California. The nationwide group,

Prescription Access Litigation, is challenging company practices ranging

from drug advertising to doctors' freebies.

 

PAL, an initiative of the watchdog group Community Catalyst, says the FDA

lacks the resources to rein in aggressive marketing that can inflate the

nation's prescription drug bill.

 

" To the extent they do any enforcement, companies take it as a cost of

doing business,'' said Renee Hodin, PAL's associate director.

 

The coalition is seeking heavy financial judgments from firms accused of

exaggerating drug benefits, touting products for unproven uses or paying

doctors to drum up expensive prescriptions.

 

The companies deny wrongdoing, while industry officials warn that the

lawsuits raise a nightmare scenario of state court judges in 58 counties

setting their own rules for practices usually overseen by the FDA.

 

Pfizer the major target

 

Citizen actions under the state consumer law have hit a number of firms

in and out of California. But the biggest target is New York's Pfizer Inc.,

the world's largest drug company. Pfizer is the defendant in two actions

sponsored by PAL, which has member groups in 34 states, including

California.

 

In the suits against Pfizer, PAL is seeking sweeping refunds to

California purchasers of two prescription drugs with combined sales close to

$2 billion. The consumer groups claim Pfizer subsidiaries improperly

promoted the drugs, Neurontin and Bextra, for uses not approved by the FDA.

 

Pfizer maintains the actions by PAL are pre-empted by federal drug laws.

" The relief it seeks would frustrate Congress' intent to have the FDA

determine the 'truth' about the safety and efficacy of drugs,'' Pfizer

attorneys argued in a brief in the Bextra suit.

 

Far from being a tiny David confronting a drug industry Goliath, PAL has

teamed up with an ally closer to Pfizer's size in the world of litigation --

the Seattle law firm Hagens Berman, a class-action practice that represented

13 states in landmark litigation against the tobacco industry.

 

Managing partner Steve Berman said the firm chose to file the Pfizer

suits in California for two reasons.

 

" It has, next to New York, the largest market share (in prescription drug

sales) of any one state,'' Berman said. " We feel a victory in California

would have a very big impact on company practices.''

 

Reason No. 2: California has one of the toughest consumer laws in the

nation.

 

The Unfair Competition Law is a tool used by state prosecutors to combat

anti-competitive or corrupt business dealings. It also allows private

citizens or groups to file suit in the name of the public. When these suits

succeed, judges can order a halt to unfair business practices. They can also

order firms to forfeit some of the money they made while those practices

occurred --

 

penalties that can be far higher than fines imposed by regulatory

agencies.

 

Trial attorneys, consumer groups and many prosecutors see the law as a

bulwark against violations too numerous to be pursued by the state attorney

general or county district attorneys. Industry groups say attorneys abuse

the law by filing frivolous suits to reap quick settlements, not to protect

consumers.

 

Industry attorneys worry

 

The law can put firms in great jeopardy, forcing many to settle rather

than take a risk on a judge's ruling, industry lawyers say.

 

" The standards are so broad, and not necessarily completely defined, that

there is a tremendous risk of liability,'' said Vanessa Wells, an attorney

with Heller Ehrman White & McAuliffe.

 

If judges uphold suits like PAL's, California courts could become a

separate arena, independent of the FDA, that could strongly influence drug

industry practices nationwide.

 

PAL's suits against Pfizer revolve around an issue that has long been a

point of conflict between the drug industry and the FDA itself: off-label

promotion. Once the FDA approves a drug for sale as a safe and effective

remedy for one disease, doctors are free to prescribe it for other

conditions not listed on the FDA label if they conclude a patient will

benefit.

 

But in general, the FDA forbids firms from actively advertising off-label

uses. The agency wants companies to prove that drugs work in other diseases

by conducting more clinical trials. Off-label drugs have sometimes been

linked to patient injuries and deaths.

 

The PAL-sponsored lawsuits claim that Pfizer caused a different kind of

harm through off-label promotion: inflating health care costs.

 

Costly off-label uses

 

Repeating the allegations of a whistle-blower, PAL claims Pfizer and its

Parke-Davis unit deliberately bypassed FDA rules and touted their epilepsy

drug Neurontin for an array of other off-label conditions such as migraine

headaches, attention deficit disorder and bipolar disorder.

 

The suit alleges that Neurontin grew into a $1.3 billion blockbuster,

with up to 90 percent of that coming from off-label sales, according to some

estimates.

 

The whistle-blower, former Parke-Davis employee David Franklin, claims

the company boosted such sales by giving doctors thousands of dollars to

promote off-label uses at medical meetings, by paying other doctors to

attend such meetings in luxurious settings and by sponsoring flawed research

studies.

 

Pfizer spokeswoman Mariann Caprino said many of the allegations

concerning Neurontin cover a period before Pfizer acquired Parke-Davis.

" It's a long-standing and very well-known Pfizer policy that we have not and

do not promote our medicines for uses for which they have not been

FDA-approved,'' Caprino said.

 

The FDA has warned that some Neurontin marketing materials violated

agency rules. But FDA spokesman Brad Stone said he could not comment on

whether the FDA asked prosecutors to take further enforcement actions.

 

Government prosecutors are looking into Franklin's charges and might seek

payback for the millions of dollars that public insurance plans like

Medicaid have spent on Neurontin. But it's the potentially larger outlays by

private patients that PAL is going after in California.

 

A second PAL-backed suit accuses Pfizer and its subsidiary, Pharmacia, of

promoting the arthritis drug Bextra for an off-label use, a charge Pfizer

denies.

 

Pfizer seeks dismissal

 

Pfizer insists that both suits should be thrown out of court because they

trespass on the FDA's jurisdiction over drug promotion. Some California

judges have agreed that federal law pre-empts such state court actions, but

other judges have not. The FDA generally does not weigh in on such disputes,

and the question remains open, legal experts say.

 

Consumer advocates say the FDA is now slower to sanction aggressive drug

promotion. Critics also point to a new rule that forbids FDA staff from

warning companies of alleged marketing violations without the approval of

FDA Chief Counsel Daniel Troy, formerly a prominent drug industry lawyer.

 

Nancy Ostrove, an FDA risk communication manager, said the agency's

enforcement program has not been deterred by a lack of resources. She said

the review by Troy's office lends force to the FDA's warnings because

violators know FDA lawyers have already agreed that serious penalties could

follow if the violations persist.

 

" We're trying to get the industry to understand we're serious about the

actions we undertake,'' Ostrove said.

 

To seek court penalties under California's Unfair Competition Law,

consumer advocates need not prove that any patient was harmed by a drug,

only that its promotion amounted to an unfair business practice.

 

Hagens Berman attorney Tom Sobol said aggressive marketing of unproven

drugs hurts everyone.

 

" There ends up being a widespread harm of increased (drug) utilization

and increased cost that ends up being borne by everybody,'' Sobol said.

 

As Hagens Berman handles pre-trial skirmishes in the Pfizer suits, the

firm has already settled one suit against a Florida drug firm for $12

million and has filed another state consumer action against a Georgia

company.

 

Berman, the firm's managing partner, said he is considering three or four

more suits against drug firms under the California law.

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Thank you. This is not the article I am trying to find. The article

was about how the tested this drug. The drug trials were faked by

the company. I am not good and finding things with search engines or

on my puter. lol

 

Does anyone remember the article about the faking of the trials on

this drug?

om

 

 

 

, donna <donnajor@e...>

wrote:

> The Public Citizen exposé:

> http://www.citizen.org/ELETTER/ARTICLES/neurontin.htm

>

> The SF Chronicle exposé + CLASS ACTION SUIT DOCTORS DON'T WANT YOU

TO KNOW

> ABOUT:

>

> Bernadette Tansey, Chronicle Staff Writer

> Sunday, November 23, 2003

> ©2003 San Francisco Chronicle | Feedback

>

>

> URL: sfgate.com/article.cgi?file==/c/a/2003/11/23/BUG5D37C851.DTL

>

>

> An uprising is under way in California among patients and

consumer groups

> who think drug firms have been pushing their products too hard while

> government regulators are taking the consequences too lightly.

>

> Convinced that the Food and Drug Administration won't curb

aggressive

> marketing that can hurt patients and hike medical costs, the

insurgent

> citizen movement is using a controversial state consumer law to

challenge

> manufacturers. In civil suits against a range of drug and biotech

companies

> including Botox maker Allergan Inc. and drug giant Pfizer, private

citizens

> are turning to California's courtrooms to change the ground rules

for the

> industry.

>

> The emerging consumer strategy, which bypasses FDA prerogatives,

alarms

> drug and biotechnology firms. In the most organized and far-

reaching effort,

> a Boston consumer coalition that blames drug firms for soaring

health care

> costs is bringing its fight to California. The nationwide group,

> Prescription Access Litigation, is challenging company practices

ranging

> from drug advertising to doctors' freebies.

>

> PAL, an initiative of the watchdog group Community Catalyst,

says the FDA

> lacks the resources to rein in aggressive marketing that can

inflate the

> nation's prescription drug bill.

>

> " To the extent they do any enforcement, companies take it as a

cost of

> doing business,'' said Renee Hodin, PAL's associate director.

>

> The coalition is seeking heavy financial judgments from firms

accused of

> exaggerating drug benefits, touting products for unproven uses or

paying

> doctors to drum up expensive prescriptions.

>

> The companies deny wrongdoing, while industry officials warn

that the

> lawsuits raise a nightmare scenario of state court judges in 58

counties

> setting their own rules for practices usually overseen by the FDA.

>

> Pfizer the major target

>

> Citizen actions under the state consumer law have hit a number

of firms

> in and out of California. But the biggest target is New York's

Pfizer Inc.,

> the world's largest drug company. Pfizer is the defendant in two

actions

> sponsored by PAL, which has member groups in 34 states, including

> California.

>

> In the suits against Pfizer, PAL is seeking sweeping refunds to

> California purchasers of two prescription drugs with combined sales

close to

> $2 billion. The consumer groups claim Pfizer subsidiaries improperly

> promoted the drugs, Neurontin and Bextra, for uses not approved by

the FDA.

>

> Pfizer maintains the actions by PAL are pre-empted by federal

drug laws.

> " The relief it seeks would frustrate Congress' intent to have the

FDA

> determine the 'truth' about the safety and efficacy of drugs,''

Pfizer

> attorneys argued in a brief in the Bextra suit.

>

> Far from being a tiny David confronting a drug industry Goliath,

PAL has

> teamed up with an ally closer to Pfizer's size in the world of

litigation --

> the Seattle law firm Hagens Berman, a class-action practice that

represented

> 13 states in landmark litigation against the tobacco industry.

>

> Managing partner Steve Berman said the firm chose to file the

Pfizer

> suits in California for two reasons.

>

> " It has, next to New York, the largest market share (in

prescription drug

> sales) of any one state,'' Berman said. " We feel a victory in

California

> would have a very big impact on company practices.''

>

> Reason No. 2: California has one of the toughest consumer laws

in the

> nation.

>

> The Unfair Competition Law is a tool used by state prosecutors

to combat

> anti-competitive or corrupt business dealings. It also allows

private

> citizens or groups to file suit in the name of the public. When

these suits

> succeed, judges can order a halt to unfair business practices. They

can also

> order firms to forfeit some of the money they made while those

practices

> occurred --

>

> penalties that can be far higher than fines imposed by regulatory

> agencies.

>

> Trial attorneys, consumer groups and many prosecutors see the

law as a

> bulwark against violations too numerous to be pursued by the state

attorney

> general or county district attorneys. Industry groups say attorneys

abuse

> the law by filing frivolous suits to reap quick settlements, not to

protect

> consumers.

>

> Industry attorneys worry

>

> The law can put firms in great jeopardy, forcing many to settle

rather

> than take a risk on a judge's ruling, industry lawyers say.

>

> " The standards are so broad, and not necessarily completely

defined, that

> there is a tremendous risk of liability,'' said Vanessa Wells, an

attorney

> with Heller Ehrman White & McAuliffe.

>

> If judges uphold suits like PAL's, California courts could

become a

> separate arena, independent of the FDA, that could strongly

influence drug

> industry practices nationwide.

>

> PAL's suits against Pfizer revolve around an issue that has long

been a

> point of conflict between the drug industry and the FDA itself: off-

label

> promotion. Once the FDA approves a drug for sale as a safe and

effective

> remedy for one disease, doctors are free to prescribe it for other

> conditions not listed on the FDA label if they conclude a patient

will

> benefit.

>

> But in general, the FDA forbids firms from actively advertising

off-label

> uses. The agency wants companies to prove that drugs work in other

diseases

> by conducting more clinical trials. Off-label drugs have sometimes

been

> linked to patient injuries and deaths.

>

> The PAL-sponsored lawsuits claim that Pfizer caused a different

kind of

> harm through off-label promotion: inflating health care costs.

>

> Costly off-label uses

>

> Repeating the allegations of a whistle-blower, PAL claims Pfizer

and its

> Parke-Davis unit deliberately bypassed FDA rules and touted their

epilepsy

> drug Neurontin for an array of other off-label conditions such as

migraine

> headaches, attention deficit disorder and bipolar disorder.

>

> The suit alleges that Neurontin grew into a $1.3 billion

blockbuster,

> with up to 90 percent of that coming from off-label sales,

according to some

> estimates.

>

> The whistle-blower, former Parke-Davis employee David Franklin,

claims

> the company boosted such sales by giving doctors thousands of

dollars to

> promote off-label uses at medical meetings, by paying other doctors

to

> attend such meetings in luxurious settings and by sponsoring flawed

research

> studies.

>

> Pfizer spokeswoman Mariann Caprino said many of the allegations

> concerning Neurontin cover a period before Pfizer acquired Parke-

Davis.

> " It's a long-standing and very well-known Pfizer policy that we

have not and

> do not promote our medicines for uses for which they have not been

> FDA-approved,'' Caprino said.

>

> The FDA has warned that some Neurontin marketing materials

violated

> agency rules. But FDA spokesman Brad Stone said he could not

comment on

> whether the FDA asked prosecutors to take further enforcement

actions.

>

> Government prosecutors are looking into Franklin's charges and

might seek

> payback for the millions of dollars that public insurance plans like

> Medicaid have spent on Neurontin. But it's the potentially larger

outlays by

> private patients that PAL is going after in California.

>

> A second PAL-backed suit accuses Pfizer and its subsidiary,

Pharmacia, of

> promoting the arthritis drug Bextra for an off-label use, a charge

Pfizer

> denies.

>

> Pfizer seeks dismissal

>

> Pfizer insists that both suits should be thrown out of court

because they

> trespass on the FDA's jurisdiction over drug promotion. Some

California

> judges have agreed that federal law pre-empts such state court

actions, but

> other judges have not. The FDA generally does not weigh in on such

disputes,

> and the question remains open, legal experts say.

>

> Consumer advocates say the FDA is now slower to sanction

aggressive drug

> promotion. Critics also point to a new rule that forbids FDA staff

from

> warning companies of alleged marketing violations without the

approval of

> FDA Chief Counsel Daniel Troy, formerly a prominent drug industry

lawyer.

>

> Nancy Ostrove, an FDA risk communication manager, said the

agency's

> enforcement program has not been deterred by a lack of resources.

She said

> the review by Troy's office lends force to the FDA's warnings

because

> violators know FDA lawyers have already agreed that serious

penalties could

> follow if the violations persist.

>

> " We're trying to get the industry to understand we're serious

about the

> actions we undertake,'' Ostrove said.

>

> To seek court penalties under California's Unfair Competition

Law,

> consumer advocates need not prove that any patient was harmed by a

drug,

> only that its promotion amounted to an unfair business practice.

>

> Hagens Berman attorney Tom Sobol said aggressive marketing of

unproven

> drugs hurts everyone.

>

> " There ends up being a widespread harm of increased (drug)

utilization

> and increased cost that ends up being borne by everybody,'' Sobol

said.

>

> As Hagens Berman handles pre-trial skirmishes in the Pfizer

suits, the

> firm has already settled one suit against a Florida drug firm for

$12

> million and has filed another state consumer action against a

Georgia

> company.

>

> Berman, the firm's managing partner, said he is considering

three or four

> more suits against drug firms under the California law.

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