Neuro marketing: finding the 'buy' activity in the brain : (

[Guest guest]

Gosh will they transmit that brainwave frequency with their ads, in the

background? They've already found the religious experience brain section, to

go with the NASA Blue Beam holographic Second Coming and voice of God.

Science is getting unbelievably evil.

 

 

 

KD Weber <wvadreamin

 

Friday, 26 December 2003 5:32

Fw: In an Age When Capitalists Are Terrorists as BIG as Any from

Abroad

 

 

 

SEEKING THE BRAIN'S " BUY BUTTON "

 

Backed by funding from major corporations, Researchers at Emory

University are undergoing intensive studies of the human brain looking

for what has been coined the " buy button " . This new pursuit of consumer

control, known as neuromarketing, involves Magnetic Resonance Imaging

(MRI) on live subjects to find the specific part of the brain that is

activated when a consumer is successfully wooed by an advertisement into

purchasing a product. Using the data from this research, marketers hope

to be able to create ads that follow the exact neurological pathways

that ultimately activate the " buy button " in consumers. According to a

letter to the Emory University from a coalition of groups opposed to

this research, " If Emory University takes its own mission seriously, it

should challenge this abuse of medical knowledge and technology to

manipulate people for commercial purposes. "

http://www.organicconsumers.org/corp/neuromarketing.cfm

 

 

steve

 

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