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Secrets of Marketing Energy Medicine!

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, Helen

Driscoll <helen@i...> wrote:

> Agree - hype is not good. But your current flyer is about you, not

> about them. Which is a common marketing error (product description

> rather than than customer benefit...). It's because you are

testing the

> waters and thinking about whether you are worthy, or why people

should

> choose you.... etc etc. Completely understandable.

 

Very good.

 

So, group, how can she change the focus to WIIFM?

 

Phil gave some great materials.

 

So have some of the rest of you.

 

More!

 

 

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