Guest guest Posted May 19, 2005 Report Share Posted May 19, 2005 In a message dated 5/19/05 3:20:03 PM, esyoga writes: I may be out on a limb here, but does anyone think that people write and respond to advertising based on the 5 seasonal rhythms? I agree with you. I think we have to be true to ourselves, whether it's personality or elements or whatever. But, I also think someone with a different style can help me write a flier in that different style that will help me attract some folks that I wouldn't otherwise. Sue www.coachdrgridley.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 19, 2005 Report Share Posted May 19, 2005 Thank you so much for the input on the marketing questions, etc...so many generous ideas... I may be out on a limb here, but does anyone think that people write and respond to advertising based on the 5 seasonal rhythms? I used to write all of the program descriptions and flyers for the programs at my center, and now I have each teacher explain what they want to teach and how they teach it, in their own words.....One person is very mystical and etheric, one is very precise, etc. Even though they are teaching the same thing, and the students seem to have a better time of finding the right program and teacher because of the variety of voices. I can't say that we try to create a sense of urgency, since we are teaching stress reduction and modeling calmness....but my sense is that when people are going through stuff in their life, they find us. I try to look for trends, right now here its thyroid for everyone, we are in a cancer cluster, also hysterectomies, and kidney stuff. I think its a kidney year...and that we are going to have a lot of thunder storms/electrical polarity stuff, so nerves are shot. We list the symptoms of that imbalance on the flyer, and it seems to work.... We teach the same things basically but we keep repackaging it for different target groups so that we get new people in the door, using different voices...but each teacher has to use their own distinct way of communicating.....and I use Patricia now instead of Pat, because people kept showing up for my classes thinking I was a man....and they weren't too happy. There were some really good ideas here, thank you again, Patricia Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 20, 2005 Report Share Posted May 20, 2005 Are the seasonal rhythms related to the 5 elements? If so, then everyone exhibits different seasons or different elements at different times and contexts, correct? So what if we were to write an ad, for example, that is for a " water element " way of thinking and just let them float along and enjoy the nice, flowery words of exaltation that exude from our pens as we write the flourishing ad copy to all the people out there listening along on the radio or tv or reading along at home. And it's just one of those nice, wonderful, warm ads that reminds you of cuddling up next to your favorite puppy in front of the fire place on an otherwise cold winter's day, and they hear the ad and they just feel so nice and warm and cuddly from it, and they don't buy a damn thing, but, God, they sure do feel good don't they... That (to me) seems more like " branding " where " We don't care if they buy anything or not; we just want them to know we are there, and, by God, someday they will like and trust us, and if they ever need us, they'll let us know, just because we spent half a million bucks to let them hear our name over and over again and again. Good ad copy will take them by the throat (and balls and wallet) and make them dish out money NOW, not later, because they're going to miss out if they don't ACT NOW. Good ad copy takes WHATEVER meta program the person has IN THAT SPECIFIC TARGET MARKET, and turns them into a drooling put bill who kicks little old ladies out of line at the post office to send the check now or yells at the kids to get the hell off the phone or they're grounded for life because, damn it, I got to be one of the first 30 callers to get this free bonus that nobody else on the planet will have. And even if I'm a lazy SOB who will never open the package, I'm better than everyone else, by God, because I got the free bonus that nobody else has! So the people who are just " floating along " temporarily and in that context get their meta programs switched around so they HAVE to take action right now. Everybody makes fun of Cinta being a water element. BUT did you ever hear him on a call when he's making a deal on the phone? Or did you ever see him after he actually manages to order his food and it's on the table in front of him? Water element my ass... So, back to the seasons, let's say your target market is people who are either about to retire or people who have just retired. They have different values and concerns than a 22 year old fresh out of college. BUT the principles of ad copy that gets people to take action are the same, no matter who the target market is. How many " old " people have you known who bought things they didn't need, and sometimes bought three or four of the same thing. And don't even try to get them to give up something. They remember the " hard times " and they're hanging on to everything they got! Maybe we should sell them storage bunkers so they can hoard more stuff! LOL (And if they're the poor ones who don't have any money at all, then, sorry, you got the WRONG target market!!! Even if you gave it to them for free, their poverty mentality would find fault with it and tell you all the reasons why it's not good enough for them, so find the ones with money, damn it!) Where are they in life right now? What's important to them? Now write the ad copy so that they have to stop whatever it was that they WERE doing and have to take action right now to call or send in the post card or write the check or give you the credit card number or whatever type of response you wrote the ad to get from them. Anyways, got to get going; have fun! Jim coachdrgridley May 19, 2005 3:54 PM Re: advertising questions In a message dated 5/19/05 3:20:03 PM, esyoga writes: > > I may be out on a limb here, but does anyone think that people write and > respond to advertising based on the 5 seasonal rhythms? > > I agree with you. I think we have to be true to ourselves, whether it's personality or elements or whatever. But, I also think someone with a different style can help me write a flier in that different style that will help me attract some folks that I wouldn't otherwise. Sue www.coachdrgridley.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted May 23, 2005 Report Share Posted May 23, 2005 <snip> Where are they in life right now? What's important to them? Now write the ad copy so that they have to stop whatever it was that they WERE doing and have to take action right now to call or send in the post card or write the check or give you the credit card number or whatever type of response you wrote the ad to get from them. Anyways, got to get going; have fun! Jim <snip> hi jim, this speak volumes to me and I KNOW that I have issues around marketing myself - hence I took the " easy " way out and manifested a growth in business through intention and visualisation instead LOL. This does of course take time and effort - EVERY bloody time I let my intention slip I have clients cancel. When I focus again then the business starts rolling in. I haven't yet figured how to get this to work on auto pilot....or cruise mode..... BTW - I love the way you use RVRI - it is an inspiration as i am only just learning how to use this consciously......so am taking baby beginner steps...so it is great to learn how others use it.... thanks Cris Quote Link to comment Share on other sites More sharing options...
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