Phil, Want a Challenge?

[Guest guest]

Hey Phil,

 

 

Here is a Business Opportunity, You might want to get on board with...or

not. with British Airways!

 

Enjoy the article.

 

Richard.

 

 

BA calls in sleep doctor to cure jet lag

 

 

By Michael Smith Wed Jun 29,11:11 AM ET

 

LONDON (Reuters) - British Airways has called in a specialist to find a

cure for jet-lag, potentially a dream come true for sleep-deprived

frequent flyers.

 

Sleep researcher Dr. Chris Idzikowski will spend the next six months

studying the best way to snooze at 30,000 feet as well as tricking

passengers' body clocks to cope with time zone changes.

 

" There is definitely a way of controlling the biological clock by

avoiding or exposing oneself to light, and we want to see if we can find

a way of teaching passengers how to do it, " Idzikowski told Reuters on

Wednesday.

 

The study, which BA hails as a world first, will look at the differences

that east-west and west-east flying has on the body clock, at best

sleeping positions and the ideal time to take a nap to reduce jet lag.

 

Devices to block out light, even after arriving at the airport, and

recreating the aroma of a passenger's bedroom on the plane are some of

the more radical ideas which will be examined.

 

For long-suffering red-eye regulars, a cure for jet lag may appear to be

as far off as a cure to cancer.

 

In the meantime, Idzikowski recommends a few simple steps. Do not eat

too much or drink alcohol during a flight, wear comfortable clothing,

and buy a pair of noise-reduction ear plugs.

 

In what has been dubbed " the battle of the beds " , BA and Richard

Branson's Virgin Atlantic Airways have been trying to outdo each other

with new first-class flat bed offerings.

 

Idzikowski, former chairman of the British Sleep Society, said the study

could also provide solutions for the humble economy class passenger.

 

 

 

Richard Cinta wrote:

 

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