Guest guest Posted December 31, 2005 Report Share Posted December 31, 2005 --- , Red Woman <ahaxta.viv@s...> wrote: > Personally I prefer ad #2 probably because of more white space > making it easier to read. The easist ad to read is ad #3, when you print them out and compare them side by side. If you can't read #3 properly, it will not be easy to read. One of the simple and easy ways to read file #3 properly is to... 1. go to the files... 2. click on ad copy page 1... 3. save it to your computer. I saved mine to the desktop so I could find it easy. 4. after saved to desktop, then I 'right' clicked on it with the mouse 5. I scrolled down to 'open with windows picture/fax viewer 6. when that came up, I printed it out so I could place it on my desk and critique it. It was then a full page ad, probably, almost exactly as in the scanned copy. So I could see the impact of the pictures and how they are aligned with the copy, the headline, and the sub heads. So I could feel the impact of the pictures and how the pictures gave a certain raw 'kill' ability that words alone will not normally give unless you can write like Mickey Spillane. So you get the complete ad, just like the potential clients get handed to them by Doc's active and current students, with one exception. The copy they get is on 'golder rod', a color that propels most people to positive action. Williams Quote Link to comment Share on other sites More sharing options...
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