Ad review #2 (by Troy)

[Guest guest]

The first ad convinced me but I hesitated and didn't call.

 

The second ad was easier to read with the bigger font. The bold,

underlined headings, captured my interest and my visual scanning

ability was assisted greatly as I could move horizontally and

vertically over chunks of information that my attention could rest

upon.

 

I like how the first few paragraphs were replaced with sexier benefit

statements. I want dangerous and exotic not witty and user-friendly.

 

The rest of the ad 2 goes over much of the same as ad 1 and is still

very good only better with the new format.

 

Troy