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Third Kung-Fu ad copy

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Doc,

 

I agree that the 3rd ad is the best yet. Many here have been giving

great chuck down details of specifics to change... too small of font

to fill two pages... incongruent words and phrases...but why?

 

Has the writer clearly identified the target audience?

 

To me, the details and specific words that fit the audience would be

simplier to identify...IF we KNEW or ASSUME a target audience? Would

you use different words and phrases for

 

1) Young, age 18-30 males?...

2) Professional business women age 25-40?...

3) Construction workers age 35-55?

4) Nearing " traditional " retirement " very well to do " couples?

5) etc...

 

What do you think? Do age, sex, stage of life, and social status

determine SOME of the words and phrases that will ressonate with them?

How about what direction they are going... physically? spiritually?

intellectually?

 

And what is the trainer's or studio's outcome?

 

1) Prize winnig tournement combat fighters? style & form winners?

2) Eager students that have plenty of money to continue training...

3) People who really NEED the skills for protection

4) People who will ABUSE the skills for PERSONAL gain

 

Yes we need propulsion systems... away froms.. and then a torwards...

Yes we need choice that either weeds them out or brings them in...

.... the structure can follow and be improved, once the audience is

known...

 

Greg R.

 

, " darthon4 "

<darthon4> wrote:

>

> Doc,

>

> You must have snuck this one in the files when I wasn't looking. I like

> the pictures in this third revamp. They add a bit of " punch " to the

> ad.

>

> Lori

>

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