The Secret Arts of Great Advertising

[Guest guest]

Ok, here's another thought or two.

 

When I step back and I think of the Kung-Fu school ad exercises and

the exercises we had earlier this year with the truck ads that Doc

asked us to critique, I think it's a good example of how emotional

content strategically placed and the right level of details in an ad

can attract even the most unlikely customer.

 

That first truck ad was targeting the upper teens to 20-something

male, and the truck was being marketed as a " babe magnet " . The second

truck ad had emotion plus the right level of details to capture the

imagination of a wider audience, you felt like you were sitting

behind the steering wheel, 4-wheeling down the road. That's the ad

that the person who ended up buying that truck was scrutinizing in

detail before they bought it.

 

And, the person who finally bought that big, powerful, sexy, hunk of

a 4-wheeling, three stories up off the ground truck that Jack and Doc

were selling turned out to be a woman, an empty nester in her 50's!

Now I call that artful advertising.

 

The conclusion: People just want to have fun and feel good! If you

can capture the reader's imagination and emotion early on in an ad

and get them to feel what it's like to be there " doing " what you're

selling, you're home free.

 

That was the impact of the second and third Hidden Dragon Kung-Fu ads

on me, as well as the second truck ad from earlier.

 

Is it my imagination? Am I seeing a distinct trend here?

 

Oh well...what do I know? I've never done any advertising, but I may

be in a position where I'll be wanting to do some before too long.

Even if I'm off the mark on my conclusions, I love these exercises.

 

I think I'd even be willing to take ad # 2 or 3 and use them as a

model for my own advertising at this point.

 

Lori

 

P.S. Wishing everyone a fantastic and Happy New Year!