Comparison Rorian Gracie ad

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Here is an email-flyer from Chris Howard for Rorian Gracie's self defense classes for women. It's in html format - so I hope it shows up....Helen REE! Opportunity to Train with Grand Master Rorian Gracie  Dear Friends,Mark your calendars for JANUARY 11th 2006!! I wanted to take the time to write you a personal note and enthusiastically recommend a FREE opportunity to women in the Christopher Howard Community and all the women in your life that you care about most.  "Women Empowered"Rorion Gracie (photo) and the Gracie Jiu Jitsu Academy are putting on a Women's Empowerment class beginning in January 2006.As you probably know, I always seek out the best of the best in terms of mentors, guides, and coaches. Rorion Gracie is the best in the world of martial arts. He is a dear friend, an incredible teacher (as a black belt in martial arts, I can honestly say he is the best teacher I have ever found) and he is the man who revolutionized the world of Martial Arts by proving on a global stage, the efficacy of Gracie Jiu Jitsu. The Gracie name is the most famous name in martial arts since Bruce Lee, and Rorion Gracie is the head of the Gracie family.I want you to know that I don't profit by telling you about Rorion's class (maybe he'll give me a few bucks off my private lessons, but at $250 an hour that won't even put a dent in the price), I just truly believe in what he's doing and I want to share it with the people I care about.  If you've ever thought of taking a self-defense class or sharing the gift of self defense with a loved one make sure you get to this class!This is a women's only class, although he does have free introductory classes for men as well.The next "Women Empowered" FREE intro class will be on Wednesday January 11, 2006 at 7:00PM (tell a friend and call the Academy at (310)782-2708 and reserve a spot. Space is limited! (The Gracie Jiu Jitsu Academy is located in Torrance California).At this complimentary class you will have the opportunity to sign up for the entire course series. It's only a couple of hundred bucks to do so, and I highly recommend that too. In either case, I believe you'll be truly happy you decided to go!Make sure to call and book the space so you don't miss out! (310) 782-2708Tell them Chris Howard sent you!Wishing all of you an Amazing 2006!To Your Success,Chris HowardThe Christopher Howard Companiesemail: chrishowardphone: 888-877-8550web: http://www.powerofinfluence.com  On Dec 31, 2005, at 8:30 AM, Gregory wrote:Doc,I agree that the 3rd ad is the best yet. Many here have been givinggreat chuck down details of specifics to change... too small of fontto fill two pages... incongruent words and phrases...but why? Has the writer clearly identified the target audience?To me, the details and specific words that fit the audience would besimplier to identify...IF we KNEW or ASSUME a target audience? Wouldyou use different words and phrases for1) Young, age 18-30 males?...2) Professional business women age 25-40?... 3) Construction workers age 35-55?4) Nearing "traditional" retirement "very well to do" couples?5) etc...What do you think? Do age, sex, stage of life, and social statusdetermine SOME of the words and phrases that will ressonate with them? How about what direction they are going... physically? spiritually?intellectually?And what is the trainer's or studio's outcome? 1) Prize winnig tournement combat fighters? style & form winners?2) Eager students that have plenty of money to continue training...3) People who really NEED the skills for protection4) People who will ABUSE the skills for PERSONAL gainYes we need propulsion systems... away froms.. and then a torwards...Yes we need choice that either weeds them out or brings them in...... the structure can follow and be improved, once the audience isknown...Greg R. , "darthon4"<darthon4> wrote: Doc, You must have snuck this one in the files when I wasn't looking. I like the pictures in this third revamp.  They add a bit of "punch" to the ad. Lori