SEGMENT INTENDING towards a specific XXX is important in ANYTHING!

[Guest guest]

Ummmm ... geee ... one headline mentions a truck ...

the other?

 

--Vince

 

--- docspeed2001 <docspeed2001 wrote:

> That's right, partially.

>

> If you weren't looking for a truck YOU'D READ

> NEITHER AD!

>

> But if you were looking for a truck?

>

> So, " what's important about the above two

> statements? "

>

>

[Guest guest]

targetting - no point in designing an ad for someone who doesn't want a

truck UNLESS your ad is good enough that you can get them to buy the truck

regardless of whether or not they THOUGHT they wanted/needed it - so maybe

something here about creating need or at least helping them to identify it?!

-

" docspeed2001 " <docspeed2001

 

Friday, June 03, 2005 11:07 PM

SEGMENT INTENDING towards a

specific XXX is important in ANYTHING!

 

 

> , " Paddy

> Landau " <coach@p...> wrote:

>> If I wanted a truck, I'd prefer this ad. It had plenty of detail

> in it. If I

>> had stopped to look at the truck, as Doc described, then indeed

> this ad

>> would be more powerful. It answers questions I haven't even asked!

> But, if I

>> weren't looking for a truck, then this ad would overwhelm me and

> I'd pass it

>> by.

>

> That's right, partially.

>

> If you weren't looking for a truck YOU'D READ NEITHER AD!

>

> But if you were looking for a truck?

>

> So, " what's important about the above two statements? "

>

>