50 year old married woman buy's college student's 4X4 truck!

[Guest guest]

,

coachdrgridley@a... wrote:

> Finally getting time to read these downloads.

> I'm new at this, and Fire/Earth impaired, but here's what I

> noticed about the second ad:

> Being written ABOUT the young man instead of BY him gave some

> authority to the seller by making it sound parental.

> Underlining in critical but sparing places.

> Editing and sizing to shorten it to one page while still leaving

in most

> of the critical information.

> More white space.

> Repetition of " custom " until it is embedded in the reader's mind

> Doing what seems like " work " for the customer by showing the

> Blue Book price and how to check on mechanical maintenance

> I didn't notice that it was a '92 truck until someone else

mentioned

> it!

> It's nothing I'd want to buy--I'm way past my motocycle days

> and now prefer " designer " places to camp, but I think it is good

for

> the target market. Which means you also identified and spoke to a

> target market.

> Sue

 

The truck sold.

 

And the person who bought the truck was a married woman in her early

50's, who's kids had finished college several years ago...

 

And, according to Arnie, she read the entire damn ad copy AT LEAST 5

times (over a period of 20 minutes) as she was looking over the

truck.

 

So, group...

 

....why did she buy the truck?

 

....what do you think could have been the clincher?

 

 

[Guest guest]

-

> ... she read the entire damn ad copy AT LEAST 5 times...

> ...what do you think could have been the clincher?

 

Which ad did she read?

 

Blessings,

 

Paddy