MONEY FUNNEL Secrets to success, even applies to Energy Therapy!

[Guest guest]

, " Elizabeth

Sleight " <esleight@s...> wrote:

 

>them. I have

> never had to advertise before and have been learning the hard way

>about all the ways NOT to do it.

 

Okay,

 

Everyone!

 

Please understand, " it is NEVER one ad that makes or breaks your

business " !

 

It is the " systems " approach that makes or breaks your business.

 

Many people will have a great ad, and then when people call, don't

know what in HELL to say to them to get them to come in the door.

 

Or, if the ad gets them in the door, then the business person does

not have a clue on how to get them motivate to " trade dollars for

services " !

 

Back about 4 years ago, I got real tired of having people at the

office handle all the telephone calls, so I hired an answering

service.

 

Instantly our sales dropped 90%!

 

The ads still worked, but the dumb shit-heads that worked for the

answering service could not read the script...

 

....they could not take a message properly, which translated to many

people getting the wrong package...

 

....they could not do any upsells, which is real high bucks, normally

90% or more will buy an additional discounted product when they get

the original offer...

 

....it went from 90% upsells to 1 upsell over a period of 2 years.

 

Literally hundreds of thousands of dollars lost because of

incompetant people taking calls they were not qualified to take,

just because I didn't check the figures to see what was happening.

 

....they were virtually WORSE than someone shooting me in the leg.

 

My point is, it is never just the ad, just like in EM, it is never

just being homolateral.

 

It is the systems...

 

....it is the money funnel, for EACH PRODUCT LINE...

 

....that means people smart enough to run all the different threads

of the different MONEY FUNNELS!