7-Eleven Convenience Stores Sell Organics

[Guest guest]

7-Eleven Convenience Stores Will Sell Organics Alongside JunkFoods

From <www.orgtanicts.com> 7/3/03

 

USA: 7-ELEVEN INTRODUCES BETTER-FOR-YOU NATURAL, ORGANIC SNACKS

 

June 27, 2003

 

Not everybody who shops at a 7-Eleven store runs in for pork rinds,

jerky and beer. In fact, not even most. That's a misconception

that 7-Eleven Snack Master Kennith Fries (yes, as in French fries)

is hoping to erase with the addition of several varieties of

natural, low-fat and organic chips from manufacturers likes The Hain

Celestial Group, Snyders and Rexall/Sundown.

Snacks and chips is an important business for 7-Eleven, and Fries

believes that many customers are looking for a healthier alternative

to the traditional offerings.

 

As a major snack and beverage destination for millions of Americans,

7-Eleven merchandising executives must stay one step ahead of the

latest food trends, constantly monitoring new snack items and

varieties without sacrificing the " old favorites " their customers

expect.

 

Indeed, better-for-you snacks have become the fastest-growing new

business segment within the snack industry. One reason might be the

media attention focused on the latest dieting and weight-loss trends

or news stories about obesity and health issues.

 

" On any given day, 15 million Americans are on the Atkins diet, "

Fries said.. " One reason the Atkins approach may have proved so

popular is that dieters didn't feel like they were doing without

their favorite foods. "

 

With more consumers concerned about obesity and lowering their

cholesterol intake these days, better-for-you snacks have become the

fastest growing new business segment within the snack industry. To

answer their customers' craving for snacks that taste great and are

better-for-you, 7-Eleven has introduced several new healthier chips

and crunchy snacks from these

manufacturers:

 

* Terra Chips, from The Hain Celestial Group, contain up to 40

percent

less fat than other potato chip brands. Three flavors are

available: Original, a mixture of exotic vegetable chips; Red Bliss,

potato chips flavored with olive oil, sun-dried tomatoes and

balsamic vinegar; and Blues, made with blue potatoes. Individual

packages retail for 99 cents, take-home sizes for $2.99.

* Carb Solutions high-protein, low-carbohydrate chips from

Rexall/Sundown, come in nacho and barbeque flavors. The thin and

crispy snacks contain less than four carbs per serving. Suggested

retail price is $2.49.

* Eatsmart All Natural Snacks, from Snyder's, introduces in two

flavors:

Veggie Crisps, potato, spinach and tomato chips; and Cheddar Airs,

aged white cheddar cheese. These 100 percent, all-natural crunchy

snacks retail for 99 cents.

* Wasabi Peas are green peas fried with a spicy wasabi, horseradish

flavoring. A 6-ounce can retails for 99 cents.

 

 

Fries considers the new natural and organic as an entirely different

category than the energy, protein, weight-loss bars, beverages and

snacks that 7-Eleven already carries. All told, Fries estimates

that today's typical 7-Eleven store carries close to 100 different

foods and beverages that appeal to a health-conscious consumer.

 

" The new natural, organic chips are for people who don't necessarily

want to give up their favorite foods, " he said, " but would like a

healthier choice that doesn't taste bad. "

 

Web: http://www.7-Eleven.com