Digest Number 1058

[Guest guest]

Bob,

 

> So I think the number of

> potential " qualified " prospects out there is larger than some of us think.

 

I don't doubt that, but I do doubt that it has reach a threshold that brings

most of the available media into the range of cost-effective tools.

 

Bob

 

bob Paradigm Publications

www.paradigm-pubs.com 44 Linden Street

Robert L. Felt Brookline MA 02445

617-738-4664

 

 

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[Guest guest]

Bob, and All,

 

Without changing the scope of awareness and acceptance of an idea, you

cannot change people's behavior. Both advertising or marketing need an

audience; both depend upon people's acceptance. The profession needs to

find enough common interest to support a global approach, an institutional

program that uses publicity and advertising to increase the " universe of

prospects " from which individual practitioners can draw with their own

efforts. Think, for example, of how the field would be if the number of

people who accepted CM as an appropriate choice were as large as those

who accept surgery. In a market of thousands, you need to be clever,

creative and lucky because the economics of promotion deny you so many

tools. In a market of hundreds of thousands, the " tried and true " of

marketing become available to anyone.

 

This is a very important point, and

one that each and every student, practitioner,

and teacher of the subject should bear in

mind. There is another closely related

factor that figures into successful planning

and implementation of plans in the field

of mass communication: language.

 

It is not a merely academic exercise

to focus on the issue of translation

and the language of Chinese medicine.

It is a prerequisite for successful

promotion of the subject, right on down

to the level of individual practitioners,

that they have a language that people

can relate to and understand.

 

I have worked in mass communications

for many years planning and executing

marketing and promotion at all levels,

and one of the single most devastating

flaws in any campaign that involves

communicating with the public (just as

is involved in personal communications)

is when the people for whom the message

in intended fail to comprehend what it

means.

 

Currently in the English language materials

available, including those that are intended

for the general public, there is a kind of

tower of Babel environment, in which virtually

everyone who talks and writes about the subject

uses a slightly different set of terms. This

may give the various individuals involved a

satisfying feeling of individuality, but it

is death to successful communication with

the public.

 

Another, somewhat more subtle but none the

less more potent factor is that the public

tends to react according to the opinions of

various individuals and groups that are held

in wide respect in the mass market. In the

field of health care, despite the recent

surge in " alternative " approaches to medical

care, MDs maintain an opinion leader position

for a vast majority of the American public.

And MD opinion still predominates in the mass

media with respect to virtually all issues

related to health care in general.

 

This is the case whether or not it pleases

anyone, and we have to take it into careful

consideration when planning and carrying out

promotion and marketing at all levels.

 

Ken

[Guest guest]

Will,

 

Thanks for the references.

 

Ken

[Guest guest]

Marco,

 

A Flourishing Yin: Gender in China's Medical History, 960-1665

by Charlotte Furth

Mentions that shen sometimes refers to the physical body and sometimes to the

person with their lived history and subjective consciousness. It also mention

that in a classical canonical (?) since Shen was (is) the closes approximation

to the English word body.

 

This I found incredibly interesting since in relation with the other words

such as:

 

Ti

Xing

 

I am still unclear specially since some preconceived ideas of mine probably

would like to have it that ti simply meant body physical and shen simply meant

" body non physical "

 

 

Any clarification or exemplifications?

 

 

I think that what's happening here

is you're getting two different Chinese

characters confused owing to the fact

that they are both written in pin yin

the same way. So without knowing the

characters, people can easily confuse

shen1 and shen2.

 

The shen1 in shen1 ti3 basically means

body, i.e. the human body. The compound

word, shen1 ti3 is the common word for

human body. It also is a common word

for " health " as in the questions, " How's

your health? " Shen1 ti3 hao4 ma?

 

The other shen2 in question is an altogether

different character, that simply has a similar

sound to shen1...just a different tone in

standard speech. This is the shen2 that

is most usually translated as " spirit "

but also is taken to mean things like

consciousness and related terms.

 

One thing worth taking into consideration

is that unlike Western philosophy and science,

Chinese thinking never really experienced

the kind of dualism that results from

various sources in Western thought, such

as the Bible and a vast array of interpreters

of it that more or less climaxed in the work

of Rene Descartes. At least that's how this

mind/body dualism is often thought of, i.e.,

as Cartesian.

 

[...]

 

Ken Thank you very much for the respons ,

 

You're welcome.

 

Hope this helps clarify at least the

point about shen1 and shen2.

 

Ken

[Guest guest]

Sorry, I got confused about who

is the source of this quote, so

I don't know to whom I am directing

this, but one minor correction...

 

 

 

Qi/Ki:

 

 

?Originally, in China, it referred to steam rising from rice. Perhaps because

this was (and still is) used to feed, exchange with, and communicate with

spirits and gods, it became very important and the meaning expanded.

 

In the Shuo Wen Jie Zi, the oldest known

extant dictionary of Chinese characters,

Qi4 is explained as " cloud qi4 " i.e.,

the steam that rises to form the clouds.

 

The bit about rice was added to the

character later on in its development

as the meaning of the word evolved

and took on the sense of a nourishing

substance.

 

It's hard to know where to begin

when trying to identify what a word

like qi4 " originally " meant. Evidently

in oracle bone inscriptions there is

a use of such a character that is

associated with anger and other emotions.

 

Anyone who's interested can find a

fairly thorough accounting of the

history of this word, qi4, in

A Brief History of Qi4.

 

Ken

[Guest guest]

>>>Has anyone complained about this? If so, what was the administration's

response?

 

>>>Bob

 

 

I don't know if anyone has complained about this. But I can certainly

bring it up! I plan on compiling a list of " suggestions " for the

administration before I leave school. I plan on going to China after I pass

the State board exam - I guess that's where I will find a mentor.

[Guest guest]

Hi,

My name is David West. I'm new to this group and have not introduced myself as yet. I do find the information here very enlightening and informative. Thank you all for being here.

 

On the subject of bleach, yes David is right. It is a poison. It was developed originally as to my understanding as an anti-personnel agent. So imagine what it can do to your family and you. It can be absorbed through the skin as a residue from your clothing as well as from the surface of your counter top and dishes. Would you want that in your children's food supply? Not me.

 

Here is another link to look at. http://danpatch.ecn.purdue.edu/~epados/waste/house/mainmenu.htm

also if interested in Melaleuca products and want to find out more about this great company that thinks of us instead of the bottom line like the chemical companies, then here is their link.

http://www.melaleuca.com

I'm not trying to sell anything to anyone, but too use Melaleuca products for the safety of my family. It is up to us as you know to protect them with due diligence and research.

 

If you do however want to know more about these products work, I can help you in that direction. Just contact me off group at davidrewest. I'll be glad to explain any questions you have. There are also many companies out there that have products that good for us and our environment, it's just I have found Melaleuca products to be the most affordable for me.

 

Thank you all again,

David West wrote:

 

[Guest guest]

HI DAVID......AND WELCOME, I SURE HATE TO THINK ABOUT WHAT A SWIM IN A INDOOR POOL WOULD DO.....HAVE A GREAT ONE...DEBBIEDavid West <davidrwest1873 wrote:

 

Hi,

My name is David West. I'm new to this group and have not introduced myself as yet. I do find the information here very enlightening and informative. Thank you all for being here.

 

On the subject of bleach, yes David is right. It is a poison. It was developed originally as to my understanding as an anti-personnel agent. So imagine what it can do to your family and you. It can be absorbed through the skin as a residue from your clothing as well as from the surface of your counter top and dishes. Would you want that in your children's food supply? Not me.

 

Here is another link to look at. http://danpatch.ecn.purdue.edu/~epados/waste/house/mainmenu.htm

also if interested in Melaleuca products and want to find out more about this great company that thinks of us instead of the bottom line like the chemical companies, then here is their link.

http://www.melaleuca.com

I'm not trying to sell anything to anyone, but too use Melaleuca products for the safety of my family. It is up to us as you know to protect them with due diligence and research.

 

If you do however want to know more about these products work, I can help you in that direction. Just contact me off group at davidrewest. I'll be glad to explain any questions you have. There are also many companies out there that have products that good for us and our environment, it's just I have found Melaleuca products to be the most affordable for me.

 

Thank you all again,

David West wrote: