Guest guest Posted October 6, 2003 Report Share Posted October 6, 2003 Hi Mark, And welcome, have a look around in the file section the Moderator Atillo has done a great job in animating people to post files of quality as well as the many help full documents Atillo have posted... In essence it is what Ken has mention about marketing... my personal suggestion is to also try to gain experience in various outings... (that way you keep learning a variable of things, specially in early years before your personal likes and natural tendencies begins to shine through) It possible that you already know where they lay but as for me I am still looking... Not sure if you work full time or part time. Maybe you could approach local hospitals and clinics (NHS ) and so forth and see if a half a day service would be possible or more depending on the set up and so forth. That way you work with others whom have different knowledge and experience giving you the opportunity to learn to articulate Chinese medicine to different sectors... thereby marketing what you do (and what we do is a forever growing interesting question...) Marco Ps. I like to thanks Mark and Sammy and David for giving me my first taste in tryting to assist in moederating this list on behalf of Attilio:-) - mark_burrows_01 Chinese Medicine Monday, October 06, 2003 8:20 AM Re: SPAM ?? RE: marketing Thanks Ken It wasn't my intentional to raise anyones Yang qi, or anything else for that matter, but I must admit it has made me chuckle. Well at least raising things up and stirring things round relieves the old stagnation. I shall certainly do my best to learn for life and know my subject. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted October 6, 2003 Report Share Posted October 6, 2003 Hi Mark: You'll probably get similar answers regarding referrals, and I'll just repeat it here in order to reinforce. In my experience, referrals are your best and most reliable way to get more patients. Advertising is wonderful if you can put the money into it. The catch with advertising is that it will be largely a waste unless it is regular - at least monthly, and that takes a lot of cash. What I did (and still do), is to not think about the number of patient I had. I tried to take one patient at a time and just do an effective, professional, caring and painless job on them. That will really impress people. When you've got them on your side you might ask them to refer you (they may not even need prompting, they'll rave about you) - although what you need to to do most is explain to them why TCM works (east and west view) and make sure they get the point about how broadly it can be applied. Make sure they understand _why_ acupuncture isn't placebo or only pain-relief. I found that I needed to establish effectiveness, philosophical validity/independence and TCM's broad application. That said, these are the types of advertising that I woudl recommend: Take out a yellopages ad. Just a listing will do. Hand out lots of business cards. Try to do demonstrations/seminars at workplaces. Set up a regular space (community centre) where you do demos/seminars and poster the local area. Put nice ads up in stores, esp health food and book stores. Talk to your friends and family about it a lot, so that you can practice dealing with the likely questions, skepticism, misperceptions etc. I know silence is golden, but talk a lot for now. You can be golden later, when your needle is also golden and you only need one or two points to cure a patient. Then your actions will speak very loudly. **When you 'finish' with a patient, keep in touch with them (unless they don't like you), at least every three months. Give them info, or just call to ask how they are. When I first started, I did not realise how easily friendships would be built (or how crucial they are to the healing process). Hope that helps, Hugo ______________________ Want to chat instantly with your online friends? Get the FREE Messenger http://mail.messenger..co.uk Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 1, 2005 Report Share Posted July 1, 2005 Getting your name into the media (for free) is key. I still have folks come in because of an article 1 1/2 years ago in the local paper in their business section about me. All I did was email the main reporter for that section and pitched him the idea for the story. Give them an angle, like the fact that you are coming from a physical therapy background, etc., and how that connects to acupuncture. Often the smaller town papers need content, so they are more than happy to write something. Also, send out a letter to EVERY GP and family practice doctor around and follow up with a call to go and see them. If you can demonstrate that you are a normal , professional person who won't hurt their patients or embarass them, they will probably refer cases to you (especially the ones they want to get rid of!). These two things were what got me patients. 1 1/2 years later, I'm seeing 20+ / week, no advertising. All my advertising was for naught, as far as I can see. Also - do free classes at the local library. Home acupressure, home remedies, stress management, whatever. Then let the paper know, and they should print an announcement for free. Meeting people face-to-face is what brings in patients. ben hawes, l.ac. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 4, 2005 Report Share Posted July 4, 2005 " Why are so many people interested in having acupuncture covered by Medicare? " Insurances cover what Medicare does. Our goal should not be to limit our services to only those with disposable income. As an economist. is that good economic strategy? Mike W. Bowser, L Ac Quote Link to comment Share on other sites More sharing options...
Guest guest Posted July 5, 2005 Report Share Posted July 5, 2005 Anne Crowley wrote: > Can you have the patient be responsible for whatever medicare and the > secondary doesn't cover? Also how much does the practitioner have to > get involved in filing these? Hi Anne! I think this would vary from state to state. Insurance companies *try* to write the laws that affect them, in some cases by plain handing cash to elected representatives where they can get away with it. I used to live in Michigan. The insurance companies there got a prosecutor to indict a Body Shop trade association for price fixing because they discussed pricing at a meeting. I owned a body shop at the time and I was at that meeting, I was not a member of the association however. Whew! Ask your lawyer before you do *anything*. The insurance companies might see an acupuncturist trying to collect more than they pay as a poor reflection on their coverage. The government tends to agree with whoever has the deepest pockets, meanwhile. Regards, Pete Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 17, 2009 Report Share Posted January 17, 2009 Aloha Lynn and All. . . We do a local weekly farmer's market/craft fair/swap meet vendor booth that is inexpensive to rent and then advertise in a local bi-monthly new age publication with information on our booth location. The two combined give is exposure to new customers and a place that old customers can return to. Once a month we try to do other annual church fairs, bizarres and what we locally call ho'olau'lea (festivals) that in the end bring new customers to our regular booth. Retail shop space is very expensive here and would limit us to one location rather than let us travel around getting more exposure. Most chamber of commerces have a list of annual events in area. Be sure to sign up early as spaces sometimes go quickly especially for more established events. Make sure that booth is interesting, colorful and visible (corner locations or good traffic areas best). Be sure to offer 'mini' readings and brochure with info on way to contact you for private readings. Have a helper if possible, as when doing alone I sometimes lose customers who have questions that I can't answer when busy assisting another customer. Talk story is also great but be sure to not let is cause you to be able to respond to those who might need a little encouragement to 'come see' what you've got to offer. I tell those curious that I don't care if they purchase or not, that I'm happy to just answer questions and I truly mean it. I'm the one blessed enough to be able to work with the crystals, so just sharing is enough. Many of our best customers were curious lookers at someone who came back to purchase something seem earlier. Many metaphysical shops will let you set up a small table either inside of or outside of their shop. This helps them attract business and they may be willing to pass out fliers or otherwise advertise their services to already existing customers. I've know some who do tarot or psychic reading to offer services in lobby of hotels and even a senior center. Ask those you've done readings for the allow you to use their comments in your ads or brochure. Initials and locations can be used legally without permission, but better to be able to use full names with permission. Personal testimonies very good. Discounts or free offers are always welcomed and sometimes the deciding factor for someone in making a purchase. We typically offer a 20% discount to kama'aina (locals) and those in healing/holistic professions and with purchases over $25. I always mark prices high enough that I know discounts are not hurting us. If something is marked $8 and someone want a discount for purchase of two then $15 is good! Better to have a sale that goods left on table. My 'job' is simple-to assist stones is finding 'new homes' and most purchasing them relate to that. I someone not sure about purchase or ready to buy, I encourage them to return later or give me a call during week to let me know I should hold on to it for them. Create a business card that's unique. Ours has a picture of Heart Grid from homepage of our website. It's colorful and makes great addition to any gift that's purchased. We also use it to write name of stones purchased on back for those. I use a business card template (easily found for free on Internet) and print my self as needed because allows me flexibility to make changes easily and in end is less expensive than standard four color printing. Setting up Pay Pal account very inexpensive and enables you to accept debit/credit cards without hassle. I take name of purchaser, their email address and phone number (in case email does not go through correctly) and record amount of purchase. I do this on back of one of their or my business cards and keep in cash box. When I return home, I go to computer, use Pay Pal system to 'send money request' that allows them to enter information that puts money immediately into my Pay Pal account. Pay Pal offers a debit card to you that enable you to immediately use money in your account anywhere that debit/credit cards are accepted. This involves some trust but I have never not been paid. If I feel not comfortable with agreeing to accept Pay Pal, I sometimes take a personal check along with current phone number. Simple one page informational websites can be set up for very little cost and living in a cyberworld makes it important to offer one if possible. Number of characters allowed is minimal, but you can offer service, location and contact information at least. Put web address on biz card for sure. Facebook and other like that offer a great way to put info out there. Not sure how it would work for readings though. Newsletter Builder and By Region offer services for fee that focuses on holistic and healing practitioners that you may want to check into. We use them and highly recommend their affordability and marketing services. It may take a while to turn a profit, but if it's something you've been called to do best to just get started, learn from you own experiences what is best and enjoy the fact that you are doing the right thing and truly making a difference to those who are now able to benefit from your being willing to share your knowledge and expertise. The stones once gave me the message 'be human, be happy, have fun!' Same applies to all of above. If more questions call me at number below. Blessings! In Love and Light )'( Skye HEART OF MAUI / HEALING THRU HEART Crystals, Minerals and More www.heartofmaui.com 808-280-3682 , " spiritcrystal_lynn " wrote: > > Hiyas everyone, > > Been awhile since I've posted or responded to a post as I've been busy > as of late (always good). For those that are out there working as a > crystal healer I am curious to know how you got into the business? > What did you or are doing to market yourself? > > I was told that I should try working at metaphysical faires and > picking up clients that way, but where do I go to find these faires? > Looking online has only led me to a dead end. > > Any suggestions would be greatly appreciated. > > Thanks, take care, ::hugs::, Namaste, MP, Ah'o, > > Lynn > --- The Crystal healing workshop files are online at http://pjentoft.com/0crystal-healing.html some files, photos, and message archives can also be found At: Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 18, 2009 Report Share Posted January 18, 2009 I was told that I should try working at metaphysical faires and > picking up clients that way, but where do I go to find these faires? > Looking online has only led me to a dead end. Try Body Mind and Spirit web site - they advertise all the expos for the year. You may can purchase a booth from them. There are several other alternative healing sites as well that you can sign up with. BM & S also lets you list on there site for less than $20.00 a year. In Atlanta, we have a web site called peachy.com - it gives all types of events for the city. See if you have something like this in your city or one near you.. Branch out from your own area if possible, something close that you like to travel to - maybe where a friend lives so you can stay or visit them? See if a local shop - even a " normal " book shop - will let you hold a class or have a booth. Someone here just started a monthly psychic fair out of their own business it is held once a month for " workers " to have areas to give healings, readings, and have their business information to give out. You could start something like this yourself. I think marketing is the hardest thing of any business - finding that right market. But the more you put it out in places the better your chances. If you live in a small town - put it out everywhere - that is if you are ok with people knowing - for some aren't. Have a logo or something that people can identify with you. Just remember you never know where a flyer or business card is going to end up and with who! (When I did mailings for CEU classes believe me I got responses from people that I didn't know how they got it -for some were sending me stuff to set out - and I work out of my home!!!) I have found in smaller towns that many many of them have on line advertising for events that are free. You may do better setting up demonstrations, lectures, etc, than just advertising for your services. In one healing modality that I am involved in, they have a free healing clinic every month for the public. It gives us a chance to " practice " our trade, get new clients, expose people to craft, etc. One thing about useing a yoga, chiropractor, book shop etc is that is you hold something at their location, they will use their mailing list to advertise. Health food stores also put on " demonstrations " from all sorts of vendors. One thing I have found you can mail and flyer all you want - but when you get out in person is when you have a 50/50 change of getting clients, which is higher than the flyers. Much more so than just flyers or cards. Start a email list - check site of those who would be interested in you services. DATABASE program if $50..00 and great for those who don't have or want Word.. You can create you own forms and switch from name to phone to email with a click of a button. It is a good mass mailer once you have built your data base. Good luck and let me know if you come up with anything else or if any of this works! Blessings, Rebecca Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 19, 2009 Report Share Posted January 19, 2009 Hiyas Chris and O, I'm in Colorado in the Northern Denver area. Lynn , " earthhealingcrystals " <cyork wrote: > > Maybe I missed the post that said where you are from. That might help > me find something. Sometowns have metaphysical magazines or you might > want to try taking some business cards to metaphysical or crystal > shops in your area. > > Chris and O > Peace Love and Beaches > www.earthhealingcrystals.com > > > > > , " spiritcrystal_lynn " > <spiritcrystal_lynn@> wrote: > > > > Hiyas everyone, > > > > Been awhile since I've posted or responded to a post as I've been > busy > > as of late (always good). For those that are out there working as a > > crystal healer I am curious to know how you got into the business? > > What did you or are doing to market yourself? > > > > I was told that I should try working at metaphysical faires and > > picking up clients that way, but where do I go to find these > faires? > > Looking online has only led me to a dead end. > > > > Any suggestions would be greatly appreciated. > > > > Thanks, take care, ::hugs::, Namaste, MP, Ah'o, > > > > Lynn > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 19, 2009 Report Share Posted January 19, 2009 This is one I know of http://www.nexuspub.com/ They are out of boulder. Chris & O www.earthhealingcrystals.com Peace Love and Sand , " spiritcrystal_lynn " <spiritcrystal_lynn wrote: > > Hiyas Chris and O, > > I'm in Colorado in the Northern Denver area. > > Lynn > > > , " earthhealingcrystals " > <cyork@> wrote: > > > > Maybe I missed the post that said where you are from. That might help > > me find something. Sometowns have metaphysical magazines or you might > > want to try taking some business cards to metaphysical or crystal > > shops in your area. > > > > Chris and O > > Peace Love and Beaches > > www.earthhealingcrystals.com > > > > > > > > > > , " spiritcrystal_lynn " > > <spiritcrystal_lynn@> wrote: > > > > > > Hiyas everyone, > > > > > > Been awhile since I've posted or responded to a post as I've been > > busy > > > as of late (always good). For those that are out there working as a > > > crystal healer I am curious to know how you got into the business? > > > What did you or are doing to market yourself? > > > > > > I was told that I should try working at metaphysical faires and > > > picking up clients that way, but where do I go to find these > > faires? > > > Looking online has only led me to a dead end. > > > > > > Any suggestions would be greatly appreciated. > > > > > > Thanks, take care, ::hugs::, Namaste, MP, Ah'o, > > > > > > Lynn > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted January 19, 2009 Report Share Posted January 19, 2009 Hi, I would recommend taking time to get to know them and then ask for their help, give offerings of gratitude that they enjoy. Judy...ps. I am not sure what metaphysical fairies exactly are???? Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 Hello all, I am new to the forum and have enjoyed reading the posts, allot of knowledge is connect here. I wanted to ask the forum what worked for people in starting and marketing your business; I have recently re-located my office and I am hoping for some fresh ideas on how to kick start it. Thank you in advance Greg Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 make your own website : www.wix.com business cards : on the back, leave a space for the next appointment time and write " we appreciate your referrals " rely on word-of-mouth, not passive advertising (ads etc) referred patients last longer than walk-ins specialize in something you have confidence and experience in location, location, location parking, parking, parking available hours (early and after work for professionals) do custom herbs (anyone can give pills or find pills online) make sure do some bodywork, people like contact work with other professionals (get a referral network) focus on the patients, not the money work with your community keep abreast on news and sports and have a sense of humor.. smile don't burn out... get treatments for yourself let the community see your face and hear your voice include nutrition in your treatment plan make sure your clinic has good feng-shui know how to explain how acupuncture works from both traditional/ bio-medical perspectives be involved in the state and national acupuncture organizations take classes in practical aspects of the medicine, you can use right now teach classes in the community: TCM schools etc. tell people what kind of things you can treat for them (service) not just that you're an acupuncturist (they only think about sharp needles) but a holistic healer for people who are afraid of needles, tell them you can start off with acupressure work with families... grandma, mama, kids, aunts, uncles, friends stay positive be a teacher, not a preacher stick to what you're good at have good visibility, signage at your clinic when things work, it's not because of us, but because of the power of the medicine remind people about their health... people forget quickly teach people Qi-gong during the session don't take too many or too long of vacations, people like consistency take mini-vacations and stay passionate and energetic wear professional but casual clothes don't try to do everything in one treatment make sure to see the patient at least once/ month, even if there's nothing " wrong " don't push to see the patient 3 times / week if they can't afford it keep the rooms warm and comfortable.. 7 " heat lamp heads are better than 5 " ones have a fountain near the door make sure the bathrooms are clean and stocked make sure your breath doesn't stink and your finger nails are clipped use needles that don't create sharp pain, but make sure the patient feels something show the patient stretches and exercises they can do at home set up a booth at a farmer's market have a testimony book in the waiting room don't advertise yourself, advertise your clinic and what you can do for them schedule a period in the afternoon when you can enjoy your lunch and take a nap if you need one take public-speaking classes practice writing with blogs, email letters, newsletters, articles in newspapers make sure to keep your family happy and part of the team ...... On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < gleblanc wrote: > > > Hello all, > > I am new to the forum and have enjoyed reading the posts, allot of > knowledge is connect here. > > I wanted to ask the forum what worked for people in starting and > marketing your business; I have recently re-located my office and I am > hoping for some fresh ideas on how to kick start it. > > Thank you in advance > > Greg > > -- "" www.tcmreview.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 As someone just starting out this list is great - simple, practical, direct. Thanks Mark Chinese Medicine , <johnkokko wrote: > > make your own website : www.wix.com > business cards : on the back, leave a space for the next appointment time > and write " we appreciate your referrals " > rely on word-of-mouth, not passive advertising (ads etc) > referred patients last longer than walk-ins > specialize in something you have confidence and experience in > location, location, location > parking, parking, parking > available hours (early and after work for professionals) > do custom herbs (anyone can give pills or find pills online) > make sure do some bodywork, people like contact > work with other professionals (get a referral network) > focus on the patients, not the money > work with your community > keep abreast on news and sports and have a sense of humor.. smile > don't burn out... get treatments for yourself > let the community see your face and hear your voice > include nutrition in your treatment plan > make sure your clinic has good feng-shui > know how to explain how acupuncture works from both traditional/ bio-medical > perspectives > be involved in the state and national acupuncture organizations > take classes in practical aspects of the medicine, you can use right now > teach classes in the community: TCM schools etc. > tell people what kind of things you can treat for them (service) > not just that you're an acupuncturist (they only think about sharp needles) > but a holistic healer > for people who are afraid of needles, tell them you can start off with > acupressure > work with families... grandma, mama, kids, aunts, uncles, friends > stay positive > be a teacher, not a preacher > stick to what you're good at > have good visibility, signage at your clinic > when things work, it's not because of us, but because of the power of the > medicine > remind people about their health... people forget quickly > teach people Qi-gong during the session > don't take too many or too long of vacations, people like consistency > take mini-vacations and stay passionate and energetic > wear professional but casual clothes > don't try to do everything in one treatment > make sure to see the patient at least once/ month, even if there's nothing > " wrong " > don't push to see the patient 3 times / week if they can't afford it > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than 5 " > ones > have a fountain near the door > make sure the bathrooms are clean and stocked > make sure your breath doesn't stink and your finger nails are clipped > use needles that don't create sharp pain, but make sure the patient feels > something > show the patient stretches and exercises they can do at home > set up a booth at a farmer's market > have a testimony book in the waiting room > don't advertise yourself, advertise your clinic and what you can do for them > schedule a period in the afternoon when you can enjoy your lunch and take a > nap if you need one > take public-speaking classes > practice writing with blogs, email letters, newsletters, articles in > newspapers > make sure to keep your family happy and part of the team > ..... > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > gleblanc wrote: > > > > > > > Hello all, > > > > I am new to the forum and have enjoyed reading the posts, allot of > > knowledge is connect here. > > > > I wanted to ask the forum what worked for people in starting and > > marketing your business; I have recently re-located my office and I am > > hoping for some fresh ideas on how to kick start it. > > > > Thank you in advance > > > > Greg > > > > > > > > -- > > > "" > > > www.tcmreview.com > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 All great ideas, thanks! G. On 2/12/2010 2:21 AM, wrote: > make your own website : www.wix.com > business cards : on the back, leave a space for the next appointment time > and write " we appreciate your referrals " > rely on word-of-mouth, not passive advertising (ads etc) > referred patients last longer than walk-ins > specialize in something you have confidence and experience in > location, location, location > parking, parking, parking > available hours (early and after work for professionals) > do custom herbs (anyone can give pills or find pills online) > make sure do some bodywork, people like contact > work with other professionals (get a referral network) > focus on the patients, not the money > work with your community > keep abreast on news and sports and have a sense of humor.. smile > don't burn out... get treatments for yourself > let the community see your face and hear your voice > include nutrition in your treatment plan > make sure your clinic has good feng-shui > know how to explain how acupuncture works from both traditional/ bio-medical > perspectives > be involved in the state and national acupuncture organizations > take classes in practical aspects of the medicine, you can use right now > teach classes in the community: TCM schools etc. > tell people what kind of things you can treat for them (service) > not just that you're an acupuncturist (they only think about sharp needles) > but a holistic healer > for people who are afraid of needles, tell them you can start off with > acupressure > work with families... grandma, mama, kids, aunts, uncles, friends > stay positive > be a teacher, not a preacher > stick to what you're good at > have good visibility, signage at your clinic > when things work, it's not because of us, but because of the power of the > medicine > remind people about their health... people forget quickly > teach people Qi-gong during the session > don't take too many or too long of vacations, people like consistency > take mini-vacations and stay passionate and energetic > wear professional but casual clothes > don't try to do everything in one treatment > make sure to see the patient at least once/ month, even if there's nothing > " wrong " > don't push to see the patient 3 times / week if they can't afford it > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than 5 " > ones > have a fountain near the door > make sure the bathrooms are clean and stocked > make sure your breath doesn't stink and your finger nails are clipped > use needles that don't create sharp pain, but make sure the patient feels > something > show the patient stretches and exercises they can do at home > set up a booth at a farmer's market > have a testimony book in the waiting room > don't advertise yourself, advertise your clinic and what you can do for them > schedule a period in the afternoon when you can enjoy your lunch and take a > nap if you need one > take public-speaking classes > practice writing with blogs, email letters, newsletters, articles in > newspapers > make sure to keep your family happy and part of the team > ..... > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc< > gleblanc wrote: > > >> >> Hello all, >> >> I am new to the forum and have enjoyed reading the posts, allot of >> knowledge is connect here. >> >> I wanted to ask the forum what worked for people in starting and >> marketing your business; I have recently re-located my office and I am >> hoping for some fresh ideas on how to kick start it. >> >> Thank you in advance >> >> Greg >> >> >> > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 There are many types of marketing that can be successful, you need to find what is the best match for you. In my town someone has a hugely successful practice by being the low price leader, it really depends on who you want to be professionally. I recommend the opposite of John: Advertise! Take insurance. Advertise that you take insurance! Regards, Angela Pfaffenberger, Ph.D. angelapfa www.InnerhealthSalem.com Phone: 503 364 3022 - " " <johnkokko <Chinese Medicine > Friday, February 12, 2010 2:21 AM Re: Re: Marketing > make your own website : www.wix.com > business cards : on the back, leave a space for the next appointment time > and write " we appreciate your referrals " > rely on word-of-mouth, not passive advertising (ads etc) > referred patients last longer than walk-ins > specialize in something you have confidence and experience in > location, location, location > parking, parking, parking > available hours (early and after work for professionals) > do custom herbs (anyone can give pills or find pills online) > make sure do some bodywork, people like contact > work with other professionals (get a referral network) > focus on the patients, not the money > work with your community > keep abreast on news and sports and have a sense of humor.. smile > don't burn out... get treatments for yourself > let the community see your face and hear your voice > include nutrition in your treatment plan > make sure your clinic has good feng-shui > know how to explain how acupuncture works from both traditional/ > bio-medical > perspectives > be involved in the state and national acupuncture organizations > take classes in practical aspects of the medicine, you can use right now > teach classes in the community: TCM schools etc. > tell people what kind of things you can treat for them (service) > not just that you're an acupuncturist (they only think about sharp > needles) > but a holistic healer > for people who are afraid of needles, tell them you can start off with > acupressure > work with families... grandma, mama, kids, aunts, uncles, friends > stay positive > be a teacher, not a preacher > stick to what you're good at > have good visibility, signage at your clinic > when things work, it's not because of us, but because of the power of the > medicine > remind people about their health... people forget quickly > teach people Qi-gong during the session > don't take too many or too long of vacations, people like consistency > take mini-vacations and stay passionate and energetic > wear professional but casual clothes > don't try to do everything in one treatment > make sure to see the patient at least once/ month, even if there's nothing > " wrong " > don't push to see the patient 3 times / week if they can't afford it > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than > 5 " > ones > have a fountain near the door > make sure the bathrooms are clean and stocked > make sure your breath doesn't stink and your finger nails are clipped > use needles that don't create sharp pain, but make sure the patient feels > something > show the patient stretches and exercises they can do at home > set up a booth at a farmer's market > have a testimony book in the waiting room > don't advertise yourself, advertise your clinic and what you can do for > them > schedule a period in the afternoon when you can enjoy your lunch and take > a > nap if you need one > take public-speaking classes > practice writing with blogs, email letters, newsletters, articles in > newspapers > make sure to keep your family happy and part of the team > ..... > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > gleblanc wrote: > >> >> >> Hello all, >> >> I am new to the forum and have enjoyed reading the posts, allot of >> knowledge is connect here. >> >> I wanted to ask the forum what worked for people in starting and >> marketing your business; I have recently re-located my office and I am >> hoping for some fresh ideas on how to kick start it. >> >> Thank you in advance >> >> Greg >> >> > > > > -- > > > "" > > > www.tcmreview.com > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2010 Report Share Posted February 12, 2010 Angela, I didn't say " don't take insurance " .. some people do really well with that. I think people just really come because of you, your personality, your skills, results... especially in a city where there are a lot of practitioners. Maybe we can say, " just be true to yourself and stay passionate " K On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. < angelapfa wrote: > > > There are many types of marketing that can be successful, you need to find > what is the best match for you. > In my town someone has a hugely successful practice by being the low price > leader, it really depends on who you want to be professionally. > I recommend the opposite of John: > Advertise! > Take insurance. > Advertise that you take insurance! > > Regards, > Angela Pfaffenberger, Ph.D. > > angelapfa <angelapfa%40comcast.net> > > www.InnerhealthSalem.com > > Phone: 503 364 3022 > > - > " " <johnkokko <johnkokko%40gmail.com>> > To: <Chinese Medicine <Chinese Medicine%40yah\ oogroups.com> > > > Friday, February 12, 2010 2:21 AM > Re: Re: Marketing > > > make your own website : www.wix.com > > business cards : on the back, leave a space for the next appointment time > > and write " we appreciate your referrals " > > rely on word-of-mouth, not passive advertising (ads etc) > > referred patients last longer than walk-ins > > specialize in something you have confidence and experience in > > location, location, location > > parking, parking, parking > > available hours (early and after work for professionals) > > do custom herbs (anyone can give pills or find pills online) > > make sure do some bodywork, people like contact > > work with other professionals (get a referral network) > > focus on the patients, not the money > > work with your community > > keep abreast on news and sports and have a sense of humor.. smile > > don't burn out... get treatments for yourself > > let the community see your face and hear your voice > > include nutrition in your treatment plan > > make sure your clinic has good feng-shui > > know how to explain how acupuncture works from both traditional/ > > bio-medical > > perspectives > > be involved in the state and national acupuncture organizations > > take classes in practical aspects of the medicine, you can use right now > > teach classes in the community: TCM schools etc. > > tell people what kind of things you can treat for them (service) > > not just that you're an acupuncturist (they only think about sharp > > needles) > > but a holistic healer > > for people who are afraid of needles, tell them you can start off with > > acupressure > > work with families... grandma, mama, kids, aunts, uncles, friends > > stay positive > > be a teacher, not a preacher > > stick to what you're good at > > have good visibility, signage at your clinic > > when things work, it's not because of us, but because of the power of the > > medicine > > remind people about their health... people forget quickly > > teach people Qi-gong during the session > > don't take too many or too long of vacations, people like consistency > > take mini-vacations and stay passionate and energetic > > wear professional but casual clothes > > don't try to do everything in one treatment > > make sure to see the patient at least once/ month, even if there's > nothing > > " wrong " > > don't push to see the patient 3 times / week if they can't afford it > > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than > > 5 " > > ones > > have a fountain near the door > > make sure the bathrooms are clean and stocked > > make sure your breath doesn't stink and your finger nails are clipped > > use needles that don't create sharp pain, but make sure the patient feels > > something > > show the patient stretches and exercises they can do at home > > set up a booth at a farmer's market > > have a testimony book in the waiting room > > don't advertise yourself, advertise your clinic and what you can do for > > them > > schedule a period in the afternoon when you can enjoy your lunch and take > > > a > > nap if you need one > > take public-speaking classes > > practice writing with blogs, email letters, newsletters, articles in > > newspapers > > make sure to keep your family happy and part of the team > > ..... > > > > > > > > > > > > > > > > > > > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > > gleblanc <gleblanc%40turningpointonline.info>> > wrote: > > > >> > >> > >> Hello all, > >> > >> I am new to the forum and have enjoyed reading the posts, allot of > >> knowledge is connect here. > >> > >> I wanted to ask the forum what worked for people in starting and > >> marketing your business; I have recently re-located my office and I am > >> hoping for some fresh ideas on how to kick start it. > >> > >> Thank you in advance > >> > >> Greg > >> > >> > > > > > > > > -- > > > > > > "" > > > > > > www.tcmreview.com > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 13, 2010 Report Share Posted February 13, 2010 John, I admire the time you take to reply to posts. That was such a nice, comprehensive list of advice in starting a new clinic and marketing. Marnie R. McCurdy, L.Ac. East-West Integrative Medicine Clinic 605 Chenery St. Suite C San Francisco, Ca 94131 ofc. 415.585.1990 cel. 415.987.7578 www.eastwestsf.com http://www.facebook.com/home.php?#!/pages/San-Francisco-CA/East-West-SF/25914513\ 8744?ref=ts find us on Facebook under East-West SF --- On Fri, 2/12/10, <johnkokko wrote: <johnkokko Re: Re: Marketing Chinese Medicine Friday, February 12, 2010, 12:03 PM Angela, I didn't say " don't take insurance " .. some people do really well with that. I think people just really come because of you, your personality, your skills, results... especially in a city where there are a lot of practitioners. Maybe we can say, " just be true to yourself and stay passionate " K On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. < angelapfa wrote: > > > There are many types of marketing that can be successful, you need to find > what is the best match for you. > In my town someone has a hugely successful practice by being the low price > leader, it really depends on who you want to be professionally. > I recommend the opposite of John: > Advertise! > Take insurance. > Advertise that you take insurance! > > Regards, > Angela Pfaffenberger, Ph.D. > > angelapfa <angelapfa%40comcast.net> > > www.InnerhealthSalem.com > > Phone: 503 364 3022 > > - > " " <johnkokko <johnkokko%40gmail.com>> > To: <Chinese Medicine <Chinese Medicine%40yah\ oogroups.com> > > > Friday, February 12, 2010 2:21 AM > Re: Re: Marketing > > > make your own website : www.wix.com > > business cards : on the back, leave a space for the next appointment time > > and write " we appreciate your referrals " > > rely on word-of-mouth, not passive advertising (ads etc) > > referred patients last longer than walk-ins > > specialize in something you have confidence and experience in > > location, location, location > > parking, parking, parking > > available hours (early and after work for professionals) > > do custom herbs (anyone can give pills or find pills online) > > make sure do some bodywork, people like contact > > work with other professionals (get a referral network) > > focus on the patients, not the money > > work with your community > > keep abreast on news and sports and have a sense of humor.. smile > > don't burn out... get treatments for yourself > > let the community see your face and hear your voice > > include nutrition in your treatment plan > > make sure your clinic has good feng-shui > > know how to explain how acupuncture works from both traditional/ > > bio-medical > > perspectives > > be involved in the state and national acupuncture organizations > > take classes in practical aspects of the medicine, you can use right now > > teach classes in the community: TCM schools etc. > > tell people what kind of things you can treat for them (service) > > not just that you're an acupuncturist (they only think about sharp > > needles) > > but a holistic healer > > for people who are afraid of needles, tell them you can start off with > > acupressure > > work with families... grandma, mama, kids, aunts, uncles, friends > > stay positive > > be a teacher, not a preacher > > stick to what you're good at > > have good visibility, signage at your clinic > > when things work, it's not because of us, but because of the power of the > > medicine > > remind people about their health... people forget quickly > > teach people Qi-gong during the session > > don't take too many or too long of vacations, people like consistency > > take mini-vacations and stay passionate and energetic > > wear professional but casual clothes > > don't try to do everything in one treatment > > make sure to see the patient at least once/ month, even if there's > nothing > > " wrong " > > don't push to see the patient 3 times / week if they can't afford it > > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than > > 5 " > > ones > > have a fountain near the door > > make sure the bathrooms are clean and stocked > > make sure your breath doesn't stink and your finger nails are clipped > > use needles that don't create sharp pain, but make sure the patient feels > > something > > show the patient stretches and exercises they can do at home > > set up a booth at a farmer's market > > have a testimony book in the waiting room > > don't advertise yourself, advertise your clinic and what you can do for > > them > > schedule a period in the afternoon when you can enjoy your lunch and take > > > a > > nap if you need one > > take public-speaking classes > > practice writing with blogs, email letters, newsletters, articles in > > newspapers > > make sure to keep your family happy and part of the team > > ..... > > > > > > > > > > > > > > > > > > > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > > gleblanc <gleblanc%40turningpointonline.info>> > wrote: > > > >> > >> > >> Hello all, > >> > >> I am new to the forum and have enjoyed reading the posts, allot of > >> knowledge is connect here. > >> > >> I wanted to ask the forum what worked for people in starting and > >> marketing your business; I have recently re-located my office and I am > >> hoping for some fresh ideas on how to kick start it. > >> > >> Thank you in advance > >> > >> Greg > >> > >> > > > > > > > > -- > > > > > > "" > > > > > > www.tcmreview.com > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 15, 2010 Report Share Posted February 15, 2010 Many thanks for the list. Anne Anne C. Crowley, L.Ac., Dipl.Ac. www.LaPlataAcupuncture.com - " Marnie McCurdy " <marnieeastwestsf " Traditional " <Chinese Medicine > Friday, February 12, 2010 11:55:51 PM GMT -05:00 US/Canada Eastern Re: Re: Marketing  John, I admire the time you take to reply to posts. That was such a nice, comprehensive list of advice in starting a new clinic and marketing. Marnie R. McCurdy, L.Ac. East-West Integrative Medicine Clinic 605 Chenery St. Suite C San Francisco, Ca 94131 ofc. 415.585.1990 cel. 415.987.7578 www.eastwestsf.com http://www.facebook.com/home.php?# !/pages/San-Francisco-CA/East-West-SF/259145138744?ref=ts find us on Facebook under East-West SF --- On Fri, 2/12/10, < johnkokko > wrote: < johnkokko > Re: Re: Marketing Chinese Medicine Friday, February 12, 2010, 12:03 PM Angela, I didn't say " don't take insurance " .. some people do really well with that. I think people just really come because of you, your personality, your skills, results... especially in a city where there are a lot of practitioners. Maybe we can say, " just be true to yourself and stay passionate " K On Fri, Feb 12, 2010 at 11:13 AM, Angela Pfaffenberger, PH.D. < angelapfa > wrote: > > > There are many types of marketing that can be successful, you need to find > what is the best match for you. > In my town someone has a hugely successful practice by being the low price > leader, it really depends on who you want to be professionally. > I recommend the opposite of John: > Advertise! > Take insurance. > Advertise that you take insurance! > > Regards, > Angela Pfaffenberger, Ph.D. > > angelapfa <angelapfa%40comcast.net> > > www.InnerhealthSalem.com > > Phone: 503 364 3022 > > - > " " < johnkokko <johnkokko%40gmail.com>> > < Chinese Medicine <Chinese Medicine%40> > > > Friday, February 12, 2010 2:21 AM > Re: Re: Marketing > > > make your own website : www.wix.com > > business cards : on the back, leave a space for the next appointment time > > and write " we appreciate your referrals " > > rely on word-of-mouth, not passive advertising (ads etc) > > referred patients last longer than walk-ins > > specialize in something you have confidence and experience in > > location, location, location > > parking, parking, parking > > available hours (early and after work for professionals) > > do custom herbs (anyone can give pills or find pills online) > > make sure do some bodywork, people like contact > > work with other professionals (get a referral network) > > focus on the patients, not the money > > work with your community > > keep abreast on news and sports and have a sense of humor.. smile > > don't burn out... get treatments for yourself > > let the community see your face and hear your voice > > include nutrition in your treatment plan > > make sure your clinic has good feng-shui > > know how to explain how acupuncture works from both traditional/ > > bio-medical > > perspectives > > be involved in the state and national acupuncture organizations > > take classes in practical aspects of the medicine, you can use right now > > teach classes in the community: TCM schools etc. > > tell people what kind of things you can treat for them (service) > > not just that you're an acupuncturist (they only think about sharp > > needles) > > but a holistic healer > > for people who are afraid of needles, tell them you can start off with > > acupressure > > work with families... grandma, mama, kids, aunts, uncles, friends > > stay positive > > be a teacher, not a preacher > > stick to what you're good at > > have good visibility, signage at your clinic > > when things work, it's not because of us, but because of the power of the > > medicine > > remind people about their health... people forget quickly > > teach people Qi-gong during the session > > don't take too many or too long of vacations, people like consistency > > take mini-vacations and stay passionate and energetic > > wear professional but casual clothes > > don't try to do everything in one treatment > > make sure to see the patient at least once/ month, even if there's > nothing > > " wrong " > > don't push to see the patient 3 times / week if they can't afford it > > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than > > 5 " > > ones > > have a fountain near the door > > make sure the bathrooms are clean and stocked > > make sure your breath doesn't stink and your finger nails are clipped > > use needles that don't create sharp pain, but make sure the patient feels > > something > > show the patient stretches and exercises they can do at home > > set up a booth at a farmer's market > > have a testimony book in the waiting room > > don't advertise yourself, advertise your clinic and what you can do for > > them > > schedule a period in the afternoon when you can enjoy your lunch and take > > > a > > nap if you need one > > take public-speaking classes > > practice writing with blogs, email letters, newsletters, articles in > > newspapers > > make sure to keep your family happy and part of the team > > ..... > > > > > > > > > > > > > > > > > > > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > > gleblanc <gleblanc%40turningpointonline.info>> > wrote: > > > >> > >> > >> Hello all, > >> > >> I am new to the forum and have enjoyed reading the posts, allot of > >> knowledge is connect here. > >> > >> I wanted to ask the forum what worked for people in starting and > >> marketing your business; I have recently re-located my office and I am > >> hoping for some fresh ideas on how to kick start it. > >> > >> Thank you in advance > >> > >> Greg > >> > >> > > > > > > > > -- > > > > > > "" > > > > > > www.tcmreview.com > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 16, 2010 Report Share Posted February 16, 2010 A good list of business best-practices (I like the afternoon nap idea). One comment about the " make your own website " using wix.com. Wix.com allows you create a website free, but it is coded in the FLASH format. Two problems with FLASH: 1. For individuals with disabilities, Flash can introduce accessibility problems. Although there are techniques to improve Flash's accessibility, they are not often used. And for blind patients, their screen readers do not work with flash. In our clinics, patients with disabilities benefit tremendously from acupuncture. Why make it hard for them to use your website? There is a good list of a number of web presence options in " The Ba Duan Jin of Marketing " a download available at http://omclinic.org/biz-mgmt.php 2. Apple's new tablet computer does not support flash. Chinese Medicine , " threetreasures3 " <threetreasures3 wrote: > > As someone just starting out this list is great - simple, practical, direct. > > Thanks > > Mark > > Chinese Medicine , <johnkokko@> wrote: > > > > make your own website : www.wix.com > > business cards : on the back, leave a space for the next appointment time > > and write " we appreciate your referrals " > > rely on word-of-mouth, not passive advertising (ads etc) > > referred patients last longer than walk-ins > > specialize in something you have confidence and experience in > > location, location, location > > parking, parking, parking > > available hours (early and after work for professionals) > > do custom herbs (anyone can give pills or find pills online) > > make sure do some bodywork, people like contact > > work with other professionals (get a referral network) > > focus on the patients, not the money > > work with your community > > keep abreast on news and sports and have a sense of humor.. smile > > don't burn out... get treatments for yourself > > let the community see your face and hear your voice > > include nutrition in your treatment plan > > make sure your clinic has good feng-shui > > know how to explain how acupuncture works from both traditional/ bio-medical > > perspectives > > be involved in the state and national acupuncture organizations > > take classes in practical aspects of the medicine, you can use right now > > teach classes in the community: TCM schools etc. > > tell people what kind of things you can treat for them (service) > > not just that you're an acupuncturist (they only think about sharp needles) > > but a holistic healer > > for people who are afraid of needles, tell them you can start off with > > acupressure > > work with families... grandma, mama, kids, aunts, uncles, friends > > stay positive > > be a teacher, not a preacher > > stick to what you're good at > > have good visibility, signage at your clinic > > when things work, it's not because of us, but because of the power of the > > medicine > > remind people about their health... people forget quickly > > teach people Qi-gong during the session > > don't take too many or too long of vacations, people like consistency > > take mini-vacations and stay passionate and energetic > > wear professional but casual clothes > > don't try to do everything in one treatment > > make sure to see the patient at least once/ month, even if there's nothing > > " wrong " > > don't push to see the patient 3 times / week if they can't afford it > > keep the rooms warm and comfortable.. 7 " heat lamp heads are better than 5 " > > ones > > have a fountain near the door > > make sure the bathrooms are clean and stocked > > make sure your breath doesn't stink and your finger nails are clipped > > use needles that don't create sharp pain, but make sure the patient feels > > something > > show the patient stretches and exercises they can do at home > > set up a booth at a farmer's market > > have a testimony book in the waiting room > > don't advertise yourself, advertise your clinic and what you can do for them > > schedule a period in the afternoon when you can enjoy your lunch and take a > > nap if you need one > > take public-speaking classes > > practice writing with blogs, email letters, newsletters, articles in > > newspapers > > make sure to keep your family happy and part of the team > > ..... > > > > > > > > > > > > > > > > > > > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > > gleblanc@> wrote: > > > > > > > > > > > Hello all, > > > > > > I am new to the forum and have enjoyed reading the posts, allot of > > > knowledge is connect here. > > > > > > I wanted to ask the forum what worked for people in starting and > > > marketing your business; I have recently re-located my office and I am > > > hoping for some fresh ideas on how to kick start it. > > > > > > Thank you in advance > > > > > > Greg > > > > > > > > > > > > > > -- > > > > > > "" > > > > > > www.tcmreview.com > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 16, 2010 Report Share Posted February 16, 2010 Julie, Yes... Apple iphones/ipads don't support flash, which may change in the future. I don't think the ipad is going to be that big but, almost everyone has an iphone these days. I didn't know that blind patients can't read flash websites. Thanks for the info. You can still make your own website very easily.. of do a trade with a patient, but I think that it helps to be able to change the content on your website when you want to, instead of relying on someone else for that. K On Tue, Feb 16, 2010 at 4:59 AM, Julie <julie wrote: > > > A good list of business best-practices (I like the afternoon nap idea). > One comment about the " make your own website " using wix.com. > Wix.com allows you create a website free, but it is coded in the FLASH > format. > > Two problems with FLASH: > > 1. For individuals with disabilities, Flash can introduce accessibility > problems. Although there are techniques to improve Flash's accessibility, > they are not often used. And for blind patients, their screen readers do not > work with flash. In our clinics, patients with disabilities benefit > tremendously from acupuncture. Why make it hard for them to use your > website? There is a good list of a number of web presence options in " The Ba > Duan Jin of Marketing " a download available at > http://omclinic.org/biz-mgmt.php > > 2. Apple's new tablet computer does not support flash. > > > --- In Chinese Medicine <Chinese Medicine%40yaho\ ogroups.com>, > " threetreasures3 " <threetreasures3 wrote: > > > > As someone just starting out this list is great - simple, practical, > direct. > > > > Thanks > > > > Mark > > > > --- In Chinese Medicine <Chinese Medicine%40yaho\ ogroups.com>, > <johnkokko@> wrote: > > > > > > make your own website : www.wix.com > > > business cards : on the back, leave a space for the next appointment > time > > > and write " we appreciate your referrals " > > > rely on word-of-mouth, not passive advertising (ads etc) > > > referred patients last longer than walk-ins > > > specialize in something you have confidence and experience in > > > location, location, location > > > parking, parking, parking > > > available hours (early and after work for professionals) > > > do custom herbs (anyone can give pills or find pills online) > > > make sure do some bodywork, people like contact > > > work with other professionals (get a referral network) > > > focus on the patients, not the money > > > work with your community > > > keep abreast on news and sports and have a sense of humor.. smile > > > don't burn out... get treatments for yourself > > > let the community see your face and hear your voice > > > include nutrition in your treatment plan > > > make sure your clinic has good feng-shui > > > know how to explain how acupuncture works from both traditional/ > bio-medical > > > perspectives > > > be involved in the state and national acupuncture organizations > > > take classes in practical aspects of the medicine, you can use right > now > > > teach classes in the community: TCM schools etc. > > > tell people what kind of things you can treat for them (service) > > > not just that you're an acupuncturist (they only think about sharp > needles) > > > but a holistic healer > > > for people who are afraid of needles, tell them you can start off with > > > acupressure > > > work with families... grandma, mama, kids, aunts, uncles, friends > > > stay positive > > > be a teacher, not a preacher > > > stick to what you're good at > > > have good visibility, signage at your clinic > > > when things work, it's not because of us, but because of the power of > the > > > medicine > > > remind people about their health... people forget quickly > > > teach people Qi-gong during the session > > > don't take too many or too long of vacations, people like consistency > > > take mini-vacations and stay passionate and energetic > > > wear professional but casual clothes > > > don't try to do everything in one treatment > > > make sure to see the patient at least once/ month, even if there's > nothing > > > " wrong " > > > don't push to see the patient 3 times / week if they can't afford it > > > keep the rooms warm and comfortable.. 7 " heat lamp heads are better > than 5 " > > > ones > > > have a fountain near the door > > > make sure the bathrooms are clean and stocked > > > make sure your breath doesn't stink and your finger nails are clipped > > > use needles that don't create sharp pain, but make sure the patient > feels > > > something > > > show the patient stretches and exercises they can do at home > > > set up a booth at a farmer's market > > > have a testimony book in the waiting room > > > don't advertise yourself, advertise your clinic and what you can do for > them > > > schedule a period in the afternoon when you can enjoy your lunch and > take a > > > nap if you need one > > > take public-speaking classes > > > practice writing with blogs, email letters, newsletters, articles in > > > newspapers > > > make sure to keep your family happy and part of the team > > > ..... > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > On Thu, Feb 11, 2010 at 8:30 PM, Gregory E. LeBlanc < > > > gleblanc@> wrote: > > > > > > > > > > > > > > > Hello all, > > > > > > > > I am new to the forum and have enjoyed reading the posts, allot of > > > > knowledge is connect here. > > > > > > > > I wanted to ask the forum what worked for people in starting and > > > > marketing your business; I have recently re-located my office and I > am > > > > hoping for some fresh ideas on how to kick start it. > > > > > > > > Thank you in advance > > > > > > > > Greg > > > > > > > > > > > > > > > > > > > > -- > > > > > > > > > "" > > > > > > > > > www.tcmreview.com > > > > > > > > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted April 27, 2010 Report Share Posted April 27, 2010 Don has a good point; there is tons of marketing training available and I do not think the schools should teach more than the basics, e.g.: read " Points for Profits " , complete all the assignments and you have all you need for a start-up practice. I worked with " Practicebuilders " a while and have the same comment as Don; some of it just didn't fit me, but it was valuable nevertheless. If you Google medical practice management or consulting, you'll have more resources than you can follow up on, and something will be a good match for you. There are several services just for acupuncturists now, there also is a devoted to marketing only. Regards, Angela Pfaffenberger, Ph.D. angelapfa www.InnerhealthSalem.com Phone: 503 364 3022 - " Donald Snow " <don83407 <Chinese Traditional Medicine > Tuesday, April 27, 2010 10:49 AM RE: ACAOM and Complaint about FPD > > It is our responsibility to seek out the knowledge if the schools > don't/can't teach it. I personally spent $8,000 and took a number of Dr. > David Singer's courses in practice management and it helped immensely. I > don't use all of it, but what I need. These days I have developed my own > marketing strategy, but the best strategy is excellent treatment results > and referrals. In our clinics we do not charge patients with active > symptoms who do not get 50% relief or more on the day of their first > visit. We always get paid and the patients are happy. > > > > Just my 2 cents, > > > > Don J. Snow, DAOM, MPH, L.Ac. > > > > Chinese Medicine > acudoc11 > Tue, 27 Apr 2010 12:10:28 -0400 > Re: ACAOM and Complaint about FPD > > > > > > Exactly the point .......that the " system " doesn't want graduate licensees > to succeed. > They don't want it taught in school nor in Continuing education. > Its OBVIOUS. > > Richard > > > In a message dated 4/27/2010 12:08:30 P.M. Eastern Daylight Time, > don83407 writes: > > once asked the powers that be at PCOM San Diego and I was told that it was > not legal to teach more practice management at the schools because the > accrediting authorities would not permit it. The school was designated to > teach AOM, not business. I have no reason to disbelieve what they told me > as I > was faculty at the time. > > Sincerely, > > Don J. Snow, DAOM, MPH, L.Ac. > > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted April 28, 2010 Report Share Posted April 28, 2010 More curriculum for the 24 semester doctoral degree! Herbal pharmacology, Mandarin, Chinese Classical studies and practice management! Now we're rolling! - " Angela Pfaffenberger, PH.D. " <angelapfa <Chinese Medicine > Tuesday, April 27, 2010 11:46 AM Re: Marketing > Don has a good point; there is tons of marketing training available and I > do > not think the schools should teach more than the basics, e.g.: read > " Points > for Profits " , complete all the assignments and you have all you need for a > start-up practice. I worked with " Practicebuilders " a while and have the > same comment as Don; some of it just didn't fit me, but it was valuable > nevertheless. > If you Google medical practice management or consulting, you'll have more > resources than you can follow up on, and something will be a good match > for > you. There are several services just for acupuncturists now, there also is > a > devoted to marketing only. > > Regards, > Angela Pfaffenberger, Ph.D. > > angelapfa > > www.InnerhealthSalem.com > > Phone: 503 364 3022 > - > " Donald Snow " <don83407 > <Chinese Traditional Medicine > > Tuesday, April 27, 2010 10:49 AM > RE: ACAOM and Complaint about FPD Quote Link to comment Share on other sites More sharing options...
Guest guest Posted April 28, 2010 Report Share Posted April 28, 2010 MT, Many of these are already in the DAOM programs. Maybe you could share which program's catalog you have looked into. Michael W. Bowser, DC, LAc Chinese Medicine magisterium_magnum Tue, 27 Apr 2010 23:22:06 -0700 Re: Marketing More curriculum for the 24 semester doctoral degree! Herbal pharmacology, Mandarin, Chinese Classical studies and practice management! Now we're rolling! - " Angela Pfaffenberger, PH.D. " <angelapfa <Chinese Medicine > Tuesday, April 27, 2010 11:46 AM Re: Marketing > Don has a good point; there is tons of marketing training available and I > do > not think the schools should teach more than the basics, e.g.: read > " Points > for Profits " , complete all the assignments and you have all you need for a > start-up practice. I worked with " Practicebuilders " a while and have the > same comment as Don; some of it just didn't fit me, but it was valuable > nevertheless. > If you Google medical practice management or consulting, you'll have more > resources than you can follow up on, and something will be a good match > for > you. There are several services just for acupuncturists now, there also is > a > devoted to marketing only. > > Regards, > Angela Pfaffenberger, Ph.D. > > angelapfa > > www.InnerhealthSalem.com > > Phone: 503 364 3022 > - > " Donald Snow " <don83407 > <Chinese Traditional Medicine > > Tuesday, April 27, 2010 10:49 AM > RE: ACAOM and Complaint about FPD _______________ Hotmail is redefining busy with tools for the New Busy. Get more from your inbox. http://www.windowslive.com/campaign/thenewbusy?ocid=PID28326::T:WLMTAGL:ON:WL:en\ -US:WM_HMP:042010_2 Quote Link to comment Share on other sites More sharing options...
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