BREAST CANCER ACTION VS. CORPORATE PINKWASHING

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BREAST CANCER ACTION VS. CORPORATE " PINKWASHING "

 

http://www.thinkbeforeyoupink.org/

 

" To draw attention to the troubling trend of corporate

'pinkwashing,' Breast Cancer Action, a national grassroots breast

cancer advocacy organization, is running an ad in the national

edition of the New York Times questioning some high-profile

corporate marketing campaigns launched in connection with Breast

Cancer Awareness Month.

 

'We're not opposed to companies raising

money for the cause,' said Barbara Brenner, Breast Cancer Action's

executive director. 'We're concerned about companies claiming to

support the fight against breast cancer while manufacturing

products that may be contributing to rising rates of the disease.

 

They can't have it both ways.' Breast Cancer Action offers examples

of corporate 'pinkwashers': Cosmetics companies such as Avon,

Revlon, Estee Lauder, and Mary Kay all direct a percentage of their

profits toward efforts against breast cancer.

 

They also manufacture products containing phthalates and/or parabens, hormone-

disrupting chemicals that may affect the development of cancer. 'As long as we

believe we're doing something meaningful about breast cancer by

buying into these corporate marketing schemes, the real work that

needs to be done around treatment, access to care, and true

prevention will continue to be under-funded and ignored,' said

Brenner. "

 

SOURCE: BCA news release, October 24, 2003

To discuss this story in the PR Watch Forum, visit:

http://www.prwatch.org/forum/discuss.php?id=1066968000

 

 

 

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