Guest guest Posted December 9, 2003 Report Share Posted December 9, 2003 PUSHING THE BRAIN'S " BUY BUTTON " http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article\ _id/205 Commercial Alert and prominent psychology experts sent a letter today to Emory University President James Wagner, requesting that Emory stop conducting neuromarketing experiments on human subjects. Neuromarketing is a controversial new field of marketing that maps the brain's activation responses in order prod desires for particular products. It seeks, in the words of Forbes magazine, to " find a buy button inside the skull. " According to the Commercial Alert letter, this marketing technique " sounds like something that could have happened in the former Soviet Union, for the purposes of behavior control. Yet it is happening right here in America. " SOURCE: Commercial Alert, December 1, 2003 More web links related to this story are available at: http://www.prwatch.org/spin/December_2003.html#1070254800 To discuss this story in the PR Watch Forum, visit: http://www.prwatch.org/forum/discuss.php?id=1070254800 NEW WEB MESSAGE BOARDS - JOIN HERE. Alternative Medicine Message Boards.Info http://alternative-medicine-message-boards.info New Photos - easier uploading and sharing Quote Link to comment Share on other sites More sharing options...
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