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> Wed, 14 Jul 2004 20:19:44 +1000

> Medialens Media Alerts <noreply

 

> Exposing The Ministry Of Mendacity

>

> MEDIA LENS: Correcting for the distorted vision of

> the corporate media

>

>

> July 14, 2004

>

> GUEST MEDIA ALERT: EXPOSING THE MINISTRY OF

> MENDACITY

>

> An excerpt from ‘The Media and the Making of

> History’ by John Theobald

>

>

> Introduction - The First Casualty Of Truth

>

> “If Christ returned to the world today,” the Danish

> theologian Soren Kierkegaard wrote in 1849, “there

> can be no doubt that it would not be the high

> priests that he pilloried, it would be the

> journalists.”

>

> In 1863, Ferdinand Lassalle, founder of Germany’s

> first independent labour party, identified the point

> when the press was transformed into a speculative

> enterprise whose primary aim was profit:

>

> “From that moment on, the newspaper became a highly

> lucrative investment for those with a talent for

> making money or for publishers wanting to gain a

> fortune... From that moment on, then, newspapers,

> while still retaining the appearance of being

> campaigners for ideas, changed from being educators

> and teachers of the people into lickspittles of the

> wealthy and subscribing bourgeoisie and of its

> tastes; some newspapers thus have their hands tied

> by their current rs, others by those whom

> they wish to gain, but both are always shackled by

> the real financial foundation of the business –

> advertisements. From that moment on, therefore,

> newspapers became not only the commonest of vulgar

> commercial operations, no different from any other,

> but also they became something much worse, namely

> +totally hypocritical+ businesses, run with the

> pretence of fighting for great ideas and the good of

> the people.”

>

> These are only two of the excellent quotes and

> insights to be found in John Theobald’s important

> new book, The Media and the Making of History

> (Ashgate, Aldershot, 2004). As the above references

> indicate, the Media Lens focus is not new, nor is

> its exclusion from mainstream media discourse.

>

> In naming Guardian editor, Alan Rusbridger, the 22nd

> “most influential player” in the media business, the

> MediaGuardian 100 panel declared this week: “The

> left takes its message from the Guardian... It is

> read by both the right and the left because the

> right wants to know what the left is thinking.”

> (Quoted, John Plunkett, ‘All Change’, The Guardian,

> July 12, 2004)

>

> The nine members of the panel of corporate

> executives who came to this sage conclusion include

> Carolyn McCall, chief executive of Guardian

> Newspapers Ltd, Janine Gibson, editor-in-chief of

> MediaGuardian, and Emily Bell editor-in-chief of

> Guardian Unlimited. The front page of this week’s

> MediaGuardian notes that the 100 panel is “supported

> by Audi”. Sure enough, the facing page after 14

> pages on the top media 100 consists of a full-page

> advert for Audi cars: “Make your performance

> unbeatable”. The outside back cover also consists of

> a full-page advert for the new Audi A6. Clearly,

> then, the left is thinking: “Vorsprung durch

> technik.”

>

> In the real world, if the right wants to know what

> the left is thinking about the media – and it is

> thinking much the same as Kierkegaard and Lassalle

> thought – they would do well to leave those lost in

> corporate compromise and privileged self-deception

> to their games. They might turn, for example, to

> John Theobald’s book.

>

> Theobald explores how a “cocktail of illusions”

> manipulated the public to accept the murderous Great

> War, how Cold War propaganda persuaded us to believe

> that the construction of vast nuclear arsenals

> provided ‘security’. He brilliantly illuminates the

> role of what George Steiner has called “the tidal

> mendacity of journalism and the mass media, the

> trivialising cant of public and socially approved

> modes of discourse” in generating the most murderous

> century on record.

>

> Theobald shows that there is a rich tradition of

> radical media criticism from which his “active

> audience” can still draw. Crucially, he shows how

> alternative versions of events, formulated in the

> interests of truth rather than power, really do have

> the capacity to change society for the better. This

> is no mere academic exercise – the goal, as Theobald

> notes, is a world in which “war could become the

> first casualty of truth”.

>

> The Media and the Making of History deserves a wide

> readership. Here is an excerpt from the book

> examining media support for the agenda of power

> elites between September 11, 2001 and the invasion

> of Iraq in 2003.

>

> Best wishes

>

> David Cromwell and David Edwards

>

>

> Exposing the Ministry of Mendacity

>

> Even if the mainstream media are inherently

> incapable of radical questioning of themselves and

> their elite colleagues – the kind of questioning

> which goes beyond ephemeral personalities and issues

> – other media are able to do so. The 18 months

> between September 2001 and March 2003 saw an upsurge

> of public opposition and protest which announced the

> coming of age of a new resistance. To be sure, this

> did not halt or delay the juggernaut of discursive

> and military onslaught on Afghanistan and Iraq, or

> on the diffuse nightmares of ‘terrorism’ and the

> ‘avis of evil’. It did, however, muster simultaneous

> massive demonstrations across the world on 15

> February 2003, when at least 15 million citizens

> marched to express their deep opposition to the

> looming US-led attack on Iraq. This was

> unprecedented, and only one event in a longer and

> larger campaign.

>

> Four factors contributed to this:

>

> The crudity of US government positions on the ‘war

> on terrorism’ and ‘anticipatory pre-emption’, which

> led to deep divisions among international elites.

> The reflection of these divisions in mainstream

> media output.

> The volume and force of critical expression and

> analysis within the public sphere.

> The internet.

>

> When deep cracks in elite solidarity become evident

> (as opposed to the frequent superficial power

> squabbles, diversionary disputes and jockeying for

> position among its members), the powerful undergo

> moments of relative weakness and vulnerability. On

> these quite rare occasions, normally hidden

> information seeps out through the fissures. Moreover

> dramatic measures, such as the sacrifice of a member

> of the higher echelons (such as Greg Dyke, former

> director-general of the BBC), are sometimes required

> to restore confidence and order.

>

> The search for credible pretexts for invading Iraq

> was an example of elite failure to cover up real

> differences caused by arrogant US government

> posturing, and its failed bid to force other key

> countries into line behind its oil-stained bid for

> Middle East domination.

>

> The US propaganda pyramid, with Bush and Murdoch at

> its pinnacle, maintained the requisite control of US

> public opinion. That such control was far from

> comprehensive, however, was down to the resilient

> efforts of many thousands of activists and prominent

> figures ranging from ex-President Carter to Noam

> Chomsky and Michael Moore, and websites such as

> Z-Net.

>

> European publics were much more resistant. This was

> the case not only in countries like France and

> Germany, whose governments opposed the invasion of

> Iraq, but also in Spain and Italy, whose leaders

> offered support to the US government. In the UK,

> whose leadership provided dogged backing to the US

> position, the virtual media unanimity that had

> mustered substantial majorities behind the 1991 Gulf

> massacre, the 1999 Kosovo campaign and the 2002

> Afghanistan bombardment, showed significant cracks.

> A leading tabloid newspaper, the Daily Mirror,

> temporarily broke ranks, and the otherwise

> habitually fence-sitting broadsheet, The

> Independent, especially its Sunday editions, dared

> to live up to its name, at least some of the time.

>

> Both of these newspapers on occasion went a step

> beyond the permitted mild dissent within the normal

> spectrum of consensus opinion, and the limited right

> of opposition afforded to licensed fools and court

> jesters that normally characterises mass media

> ‘freedom’ in pluralist democracies.

> This, combined with the largest parliamentary revolt

> within a ruling party for over a century, and

> ministerial resignations in the pre-invasion period,

> was cause for serious alarm in the highest places.

> Loyal ministers crowded the airwaves; the prime

> minister banked on his telegenic qualities and

> appeared before studio audiences to debate

> ‘sincerely’ and answer questions ‘honestly’; MPs

> were subject to heavy behind the scenes persuasion.

> The British government’s immediate pre-war

> experience was a highly uncomfortable one, as

> Blair’s hotly desired outcome, a second UN

> resolution, the fig leaf which would provide

> international sanction for military action against

> Iraq and undermine internal opposition, collapsed in

> failure.

>

> Once the invasion started, public support swung,

> with its usual reflex, behind the fighting forces.

> The Daily Mirror lost its nerve as its sales started

> to drop, and the feeling of a government in crisis

> was put on hold as blanket TV coverage of

> smoke-filled skylines, and all kinds of military

> activity except for the real business of killing,

> hit our screens.

>

> Many reporters were (physically and mentally)

> ‘embedded’ with US/UK fighting units, while others

> reported nervously from Baghdad hotel rooms. Still

> others, the most fortunate, just showed or repeated

> propaganda mouthed by military spokesmen behind the

> lines or at the no-expenses-spared Central Command

> Media Centre at As Sayliyah in Qatar, while, as one

> of them revealed, living at the six star

> Ritz-Carlton Hotel, which supplied a free buffet

> every afternoon and evening, complete with an open

> bar. No reporters were embedded with Iraqi families

> losing lives, limbs, homes and health to cluster

> bombs and depleted uranium shells.

>

> However, imagination, compassion and the truth of

> war were, unusually, not entirely obliterated from

> the mainstream UK media. For example, articles by

> Robert Fisk appeared on the front page of The

> Independent. John Pilger was recalled to the Daily

> Mirror, and his work also appeared in The

> Independent.

>

> These were the two UK journalists in the forefront

> of opposition to this invasion, each with a lengthy

> record of war reporting and expertise in the region,

> and of investigative tenacity in uncovering the

> consequences of Western interventions there. Each

> was able, in the pre-invasion period, during the

> invasion, and into the post-invasion situation, to

> practise fourth estate journalism at its best, and

> to formulate radical critiques of US/UK government

> actions and their consequences. The number of

> critical column inches that they, and some others,

> had published in the mainstream press was tiny

> relative to the miles of sanitised reportage and

> belligerent comment which fitted within the

> pro-invasion government-media spectrum, but their

> visible presence did take a step beyond the habitual

> borders of repressive tolerance.

>

> An example of this opposition discourse, published

> during the invasion within mainstream journalism is

> recorded here as witness to the counter-currents

> which challenged the dominant ‘newstoriography’.

>

> Consider Robert Fisk’s report from Baghdad of 5

> April 2003, published on the Independent’s website

> under the headline ‘The Ministry of Mendacity

> Strikes Again’. A few days previously, a missile had

> exploded, causing dozens of casualties, in Shi’ala,

> one of the poorest quarters of Baghdad, populated by

> Shi’ite Moslems, oppressed by the Saddam Hussein

> regime, and its strongest internal opponents. These

> were precisely those whom the US/UK forces were

> purportedly liberating.

>

> The US/UK military were regularly bombarding Baghdad

> with intentionally ‘awesome’ intensity, whereas the

> Iraqi air force never got off the ground, and its

> missiles of this explosive power were, by all

> accounts, few and far between. Yet London’s Ministry

> of Defence, indeed the minister himself, Geoff Hoon,

> was insisting on the likelihood that it was an Iraqi

> missile which had caused the damage and the innocent

> civilian death and injury. It was an implausible

> claim, rendered incredible following Fisk’s meeting

> with an old man who had found a piece of the

> fuselage of the missile stamped with a code which

> revealed that it had been made by Raytheon, the US

> cruise missile manufacturers. Fisk reports: ‘I

> collected five pieces myself, made of the same

> alloy, two of them dug out of the muck with my own

> hands’.

>

> Faced with this evidence, Hoon did not retract his

> story that it was an Iraqi missile. He implied

> instead that the pieces of cruise missile fuselage

> had been planted at the site of the explosion by the

> Iraqi intelligence services to cover up the fact

> that it was their missile which caused it, and thus

> transfer the blame to the US. Fisk comments

> ironically: ‘Poor old Geoff Hoon. It must be tough

> having to defend the indefensible when the Americans

> insist on plastering their missiles with computer

> codes that reveal their provenance even after they

> have blown the innocent to pieces […] Does the

> British Defence Secretary really think the Iraqi

> torturers really have the ability to go about these

> hostile slums, burying obscure pieces of shrapnel

> for the likes of The Independent to dig up there?’

>

> He ends the article with this anecdote:

>

> “I cannot help remembering an Iranian hospital train

> on which I travelled back from the Iran-Iraq war

> front in the early 1980s. The carriages were packed

> with young Iranian soldiers, coughing mucus and

> blood into handkerchiefs while reading Qr’ans. They

> had been gassed and looked as if they would die.

> Most did. […]

>

> “At the time, I was working for The Times. My story

> ran in full. Then an official of the Foreign Office

> lunched my editor and told him my report was ‘not

> helpful’. Because, of course, we supported President

> Saddam at the time, and wanted revolutionary Iran to

> suffer and destroy itself. President Saddam was the

> good guy then. I wasn’t supposed to report his human

> rights abuses. And now I’m not supposed to report

> the slaughter of the innocent by American or RAF

> pilots because the British government has changed

> sides.

>

> “It’s a tactic worthy of only one man I can think

> of, a master of playing victim when he is in the act

> of killing, a man who thinks nothing of smearing the

> innocent to propagate his own version of history.

> I’m talking about Saddam Hussein. Geoff Hoon has

> learnt a lot from him”

> (Robert Fisk, ‘The Ministry of Mendacity Strikes

> Again’, The Independent, 5 April, 2003).

>

> Such journalism, with its uncompromising

> contradiction of its own government’s propaganda,

> its accusations of lying at ministerial level, and

> its final likening of the Minister to the leader of

> the enemy, is provocative in the extreme. Here is an

> investigative journalist literally unearthing

> evidence which points unequivocally to the fact that

> his government is deliberately covering up the truth

> and distracting the public with fabrications. Not

> only this, he is saying that this fits a pattern of

> deceit to which journalists are pressured to

> conform, whatever the contradictions and

> hypocrisies, and that this, if not resisted, leads

> to the propagation of an elite-controlled version of

> events and history, and an effective sabotaging of

> freedom of expression.

>

> It is self-evident that the publication of this

> article can be used as ‘proof’ that such practices

> are not taking place, and that is one good reason

> why Fisk and a few others can carry on publishing

> their material in a mainstream context. However,

> this kind of article normally only appears in a

> place where it passes relatively unnoticed, in the

> margins of the overwhelming conformist majority of

> mass media output. […]

>

> John Pilger’s writing at the time of the Iraq

> invasion reflects a revival of belief in mass

> citizen action which had largely disappeared for

> most of the 1990s. He quotes approvingly Patrick

> Tyler of the New York Times who had described a new

> superpower confrontation – that between ‘the

> Bush/Blair gang on the one side, and world opinion

> on the other’. This is ‘a tenacious new adversary’

> and a ‘truly popular force stirring at last and

> whose consciousness soars by the day’ (The

> Independent on Sunday 6 April, 2003, page 25). This

> is language designed to inspire, but it contains

> recognition of seeds whose real existence can be

> observed.

>

> One such seed, which grew into a massive global

> grapevine, was the internet. By 2003, some sectors

> of the internet had burgeoned into a means of rapid

> worldwide organisation, and a major source of

> alternative information and analysis for the

> increasing numbers with access to it. This need not

> be exaggerated, since communications systems of

> previous generations had already permitted the

> co-ordination of mass international actions and the

> circulation of dissident debate. Yet the growth of

> instantaneous electronic messaging, and the

> popularity of a number of dynamic, radical and

> media-critical websites (again a tiny frond within a

> tangled ecology of words and images) did provide an

> ease and speed of communication and real

> interactivity which was unprecedented.

>

> Whether or not it could have been done otherwise,

> e-mail became the principal means of co-ordinating

> anti-war networks across the world. During the

> invasion of Iraq, the Baghdad blogger gained

> instantaneous global fame. US websites such as

> Truthout, and UK ones - such as, yes, Media Lens -

> gained substantial readerships for the kind of

> reportage and analysis which, apart from the

> significant few already referred to, could not be

> found in the mainstream media.

>

> In the pre-invasion build-up, and during the

> military walk-over, it is true that more citizens

> than usual questioned and saw through mainstream

> government/media discourse, but they were still not

> powerful enough to upturn the massive propaganda

> exercise, the home front version of the

> euphemistically named ‘battle for hearts and minds’.

> Whatever small and unusable residue of WMD the Iraqi

> forces might have possessed, it really did happen

> that they never came near trying to use them.

> Rather, the world’s greatest possessor and user of

> such weapons really was able to focus on the puny,

> putative Iraqi threat from them, and transform them

> into a justification for an invasion in which it did

> not itself hesitate to use a recognised and horrific

> WMD – ‘depleted’ uranium.

>

> The word ‘coalition’ was really adopted to dignify

> the gang of invaders who were opposed in their

> action by the vast majority of the rest of the

> world. The claims of the ‘success’ of earlier

> maulings of almost defenceless countries,

> Serbia/Kosovo and Afghanistan, which served as

> oblique justifications for this adventure were made,

> and did remain unchallenged in the mainstream media.

> Images of rifles inscribed by their users with the

> phrase ‘Killer Angels’ passed rapidly without the

> shock of understanding the phrase or the mentality

> which could make use of it in that way. How many

> noticed the depth of inhumanity involved in the

> naming of Tomohawk Missiles? What kind of twisted

> mockery did it take for the perpetrators of an

> earlier genocide to name their new military mass

> murder toy by stealing the word for an iconic

> cultural symbol of their victims? It has to be

> admitted that, despite a remarkable level of

> articulate opposition, the propaganda achieved its

> immediate ends.

>

> What emerges is a picture of overall continuing

> hegemonic control, confronted nevertheless by a mass

> opposition which failed in its main objectives in

> 2002 and 2003, but which probably had a greater

> impact on elite supremacy than the elite would

> readily admit in public. The 3,000 deaths in new

> York’s Twin Towers have so far been avenged by at

> least ten times as many innocent victims in

> Afghanistan and Iraq, as the US government

> implements the 11 September tragedy to construct its

> twin murderous discourse towers, those of the ‘war

> on terrorism’ and ‘anticipatory pre-emption’, to

> distract an international media-consuming public

> from its global ambitions. The ‘victors’ have named

> the 2003 invasion the ‘Battle of Iraq’, just one

> skirmish in the longer war against the ‘axis of

> evil’.

>

> One may foresee more fighting, more propaganda, and

> more threatening, anti-democratic measures to quell

> internal opposition. Entwined media, government and

> economic elites will continue to wish to make

> history in their own interests and image, and will

> correspondingly manipulate and attempt to control

> publics with a judicious mix of friendly and

> unfriendly coercion.

>

> The nightmare that they wish to avoid at all costs

> is a massive, alert, media-wise alliance of

> articulate citizens who have seen through the

> genealogy of untruth that has held sway since the

> beginning of the media age.

>

>

> From The Media and the Making of History, by John

> Theobald. Published by Ashgate, Aldershot, 2004.

> Price: £45.

>

> [Note added by John Theobald: I am really sorry

> about the price, which is nearly as much as an

> Easyjet ticket to the sun or two full tanks of

> petrol, and thus far too much for a mere book. If

> you are interested in reading more, but cannot

> afford to, go and pester your local library to get a

> copy, and contact Ashgate asking them to produce a

> paperback version!]

>

>

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