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Our Web, Not Theirs

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Very thought provoking article. N

http://www.coanews.org/article/2007/our-web-not-theirs

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Our Web, Not Theirs

 

 

 

 

 

 

 

 

 

By steve anderson

 

 

"FaceSeeker"

 

Media power takes on new dimensions as we move into an “always on” digital mediascape, where questions loom concerning not just the media that citizens will consume, but also the digital environment they will consume it in. At this pivotal time the Internet is becoming evermore subjugated to commercial interests of a cartel of domineering big media corporations.

 

A concentrated participator medium?One recent study showed that only 20 domains (websites) capture 39% of all time spent online by US users. Considering that the Internet is technically an open medium, this is an amazingly high level of user concentration. Mysapce.com, which is owned by News Corporation, commands an astounding 11.9% of US users time online. Bearing in mind the USA has well over two hundred million Internet users this kind of concentration of online website usage creates huge vectors of power.

Chief among the online brands are

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